China Education Daily-China Education News Network News (Reporter Liang Dan) In recent years, off-campus training institutions have often experienced "thunderstorm" closures, which makes it difficult to protect the rights and interests of consumers and has also had an impact on the industry. Recently, a number of off-campus educational institutions have jointly launched the "learn first, pay later" service based on WeChat Pay, which supports institutions to carry out the "class first, pay later" service based on the WeChat payment sub-system, aiming to not only ensure the financial safety of consumers participating in off-campus training, but also improve the business model of off-campus training institutions.
At present, institutions such as Pea Thinking, Calling Reading, Zhao Rufei Lian Calligraphy, and Aiku Sports have been connected to the WeChat Pay "learn first, pay later" service to provide relevant services for consumers with WeChat Pay scores of more than 600 points.
Taking a 20-hour course of Pea Thinking as an example, consumers can place an order on the product details page with "learn first, pay later", and need to open payment points and complete payment points authorization before placing an order. After the contract is successfully signed, the training stage will be entered, and the fee will be automatically deducted after the course is completed. In addition, the consumer may turn off the relevant billing service or terminate the course at any time.
Zhang Jie, CEO of Pea Thinking, believes that "class first and pay later" gives customers the option to pay, which puts forward higher requirements for the service quality and business model of institutions, which will help promote the positive development of the industry. Zhang Jie said that from the data, the "learn first, pay later" model has also brought positive effects to institutions, and recently, the conversion rate of Pea Thinking's "learn first and pay later" course payment has increased by 40% compared with prepayment.
In the view of Yang Tong, the person in charge of WeChat Pay's "learn first and pay later", "learn first and pay later" is not only an innovation in payment methods, but also a solution to help the education industry develop more healthily, so that tuition funds are safer, service quality is better, and a virtuous circle of "good money drives out bad money".
Author: Liang Dan.