At the beginning of 2024, all major car companies have started "business" in full swing, but the result can be described as a few happy and a few worried. In the first week of 2024, NIO ushered in a good start, selling 3,009 new cars, which is a good start. In contrast, BBA's sales in the high-end pure electric market are not good, and the total is less than that of NIO.
NIO has maintained a leading position in the high-end pure electric vehicle market for a long time and launched an attack on the hinterland of luxury cars. At the end of 2023, NIO's new car, the executive flagship ET9, is a declaration of NIO's positioning in the high-end core market. ET9 is the crystallization of NIO's full-stack technology layout and world-leading technologies, including 17 world-premier technologies, 52 class-leading functions and configurations, and 525 patents. In addition, a number of technologies equipped with this car have achieved industry-leading results, such as the Skyride intelligent chassis system, the global 900V high-voltage architecture, and the first self-developed intelligent driving chip Shenji NX9031. With so many leading technologies, this executive flagship has become a real technology flagship, and this has made the outside world fully realize that NIO is actually the world's most technologically advanced automotive technology company. Yes, NIO, which continues to cultivate the high-end pure electric market, will have more outstanding performance in 2024.