CBN s Social Innovation Contribution Award went to McCann Foods, what it has done over the years

Mondo Social Updated on 2024-01-31

On December 15, 2023, the 2023 China Corporate Social Responsibility List, initiated and hosted by China Business Network, was grandly announced, and McCann Foods won the "Social Innovation Contribution Award". As one of the most fair and authoritative CSR awards in the business community and the public eye, this selection aims to affirm companies that actively practice social responsibility. Since entering the Chinese market, McCann Foods has been recognized by the public for its insistence on innovation in products and business, continuous meeting of social needs, and fulfillment of corporate responsibility.

To tap the needs of the Chinese market, McCann Foods is committed to developing the field of potato deep processing

China is a major potato producer and has a broad space for development in the field of potato deep processing. According to the "2022-2027 China Quick-frozen French Fries Industry In-depth Research and Investment Prospects** Research Report**" released by the China Research Industry Research Institute, China's potato processing accounts for about 15% of the total production, while more than 60% of fresh potatoes in the United States are processed. This shows that China's potato deep processing market will bring development opportunities to food processing enterprises, and with keen market insight, McCann Foods has seized this opportunity and continued to cultivate in this track.

Founded in 1957, McCann Foods landed in the Chinese market in 1994 to develop the localization planting process, established McCann's first French fries processing plant in China in Harbin in 2004, put an innovative production line into operation in 2020 to create more diversified and innovative products, and completed the second production base Yangling factory in 2023 ......In China, McCann Foods digs deep into user needs, changes the product experience, and delivers more high-quality potato products to restaurants and consumers.

Sticking to the path of sustainable development, McCann Foods has done this over the years

In fact, this is not the first time that McCann Foods has received social honors. Previously, McCann Foods was featured in the "2022 Global Food and Beverage Brands" value report (Food &Drink 2022) released by the authoritative brand evaluation agency "Brand Finance" in the United Kingdom and the "2021 Global Top 100 Food and Beverage List" released by Food Engineering. Whether it is in other countries in the world or in China, McCann Foods has been adhering to the road of sustainable development in all aspects of planting and processing, not only focusing on economic benefits, but also integrating social benefits such as environmental protection, food safety, and sustainable agriculture into the brand genes, grasping both "visible" and "invisible" benefits, and constantly creating value for the society.

McCann Foods' exploration of sustainable development focuses on four main areas: intelligent and sustainable agriculture, resource-efficient operations, high-quality and attentive food, and expanding thriving communities. In terms of intelligent and sustainable agriculture, as of 2022, McCann has covered 25% of the area covered by digitalization, 100% of the regenerative agriculture planting area has reached the entry level, and 50% has reached the primary level, with remarkable results. In terms of resource-efficient operations, McCann Agriculture has reduced energy consumption by 5 per tonne of finished product over the past three years5%, carbon dioxide reduction of 4,300 tons, anaerobic biogas conversion of natural gas 1.12 million m2, reducing the impact on the environment. In terms of high-quality and attentive food, McCann Foods continues to improve and innovate products, reduce oil and salt, and change the consumer experience in terms of raw materials and cooking methods. In terms of expanding and thriving communities, McCann Foods actively participates in community service and gives back to the community through volunteer activities.

As a high-quality enterprise that adheres to the road of sustainable development, McCann Foods not only continues to innovate technology and improve business level in the field of food processing, but also actively contributes to social development and fulfills corporate responsibility. I believe that in the future, McCann Foods will continue to maintain its original intention, adhere to the common development with the society while realizing the economic benefits of the enterprise, and play a greater role in the Chinese market.

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