In terms of new business development, it provides a basis for new business development and sets boundaries, mainly including "four questions", "four wants" and "four don'ts".
Before choosing a business, you need to ask four questions:
Ask if you have an advantage. Whether the field to be entered meets the strategic needs of the enterprise, whether there is a full understanding and understanding of the field, and can combine the advantages of technology, talent, management, culture and other advantages to form sufficient control.
Second, ask whether there is room in the market. Whether the market to be entered is sufficiently accommodating and whether it can provide support for business growth, if the market is too small or even nearly saturated, it is not suitable to get involved.
The third question is whether the business model can be replicated. Some business models are easy to copy, such as the business models of KFC, McDonald's, Starbucks and other enterprises;Some are not easy to copy, such as Quanjude, etc. Choose a business that can be replicated quickly, and you can scale faster.
Fourth, whether it can be connected with the capital market. The benefits of an enterprise include not only the profits obtained from the products, but also the market value of the capital market, and the profits of the products should be amplified in the capital market.
According to the "four questions", there is a basic judgment on whether a business can be done. So can this business continue for a long time?The key point is in **?The "four musts" should also be kept in mind
First, risk assessment. Clarify the risk point, whether the risk is controllable and bearable, and whether it can be effectively cut and avoided once there is a problem, so as to minimize the loss.
The second is professional collaboration. Professional platform companies should create synergies with existing businesses and enhance the comprehensive competitiveness of the industrial chain.
Third, we must acquire the team. Restructuring technology is to reorganize the team, and the restructuring team should pay attention to the acquisition of R&D centers, with a solid foundation and a neat group of people, it will be relatively easy to innovate
Fourth, we must be persistent. Developing new business is not an overnight thing, we must have persistent momentum and perseverance, otherwise we will not be able to do great things.
In terms of business choice, it is also necessary to set the bottom line, that is, "four don'ts";
Excess industrial projects are not done;
Don't do projects that don't make money;
Unfamiliar items do not do;
Do not do projects with legal risks;