This year, the "second creation" is on fire. However, the current so-called "second creation" is not a simple cutting and handling of film and television works, but a short ** creation with a certain degree of originality and personalization. Some high-quality "second creation" content can make film and television works successfully break the circle, and drive the word-of-mouth communication and box office conversion of the film. Some people even say that to judge whether a film and television work is really popular, it depends on whether there is a "second creation" on the Internet.
Although "Erchuang" is popular, copyright has always been an unavoidable topic. It is worth mentioning that before the work becomes popular, the copyright owner generally does not talk about the issue of infringement. After the popularity became hot, some copyright owners began to "settle accounts after the autumn" and investigate the legal responsibility of the "second creation" bloggers.
It is undeniable that some viewers understand the works through the "second creation", and then pay attention to the works. The charm of "Second Creation" lies in the fact that the author carries out various deconstructions around the film, amplifies every ingenuity of the film with short **, and uses the content to "plant grass" to arouse the public's desire to watch the movie. In addition to the "deconstruction" and "spoiler" creation, the "second creation" short ** has also derived a lot of new gameplay: beauty bloggers do character imitation makeup, ordinary users imitate famous scenes, etc., these gameplay focuses on participation and interaction, making film and television works more popular with the audience.
Will the second creation "short** take away the cake of the copyright owner?".A review of this year's summer file will find that the diversion effect of short ** on popular movies is very significant. For example, the "second creation" of "All or Nothing" coincides with the emotional value of the current public, not only does it not hurt the commercial interests of the copyright owner, but also contributes attention to the original work due to editing and soundtrack.
The short ** platform has been recognized as an effective marketing position in the industry. According to the data, the amount of movie-related content on Douyin summer file is as high as 123.8 billion times, the official accounts of 5 movies have more than 100 million likes, and 4 movie topics have exceeded 10 billion, and these films are also among the top box office. The number of movie topics in Douyin's summer file increased by 163% year-on-year, while the box office growth of the entire summer file was 162%, these two figures are highly consistent, indicating that the positive correlation between the popularity of short ** and the box office of the film is getting closer and closer.
"Erchuang" has so many users and clips, which shows that it has vitality, market, and is popular with users. This also brings enlightenment to the industry: how to provide small and medium-sized creators with more creative space under the premise of respecting copyright. This is not only conducive to the supply of high-quality content for short and high-quality content, but also enhances the development vitality of the film and television industry.
Under the premise of protecting copyright, the value created by high-quality "second creation" should be seen. For the "second creation" that has gold content and can help the work maintain its popularity, the copyright owner can adopt a win-win cooperation method. The industry can create a more reasonable and transparent authorization mechanism for the "second creation" short-term model, and carry out diversified exploration of online copyright cooperation models.
Cooperation is the only way to achieve a win-win situation. Under the trend that content is king, the network industry should shift the focus of competition to copyright co-construction and sharing, and relevant departments should also take advantage of the situation in the process of copyright protection, further promote industry cooperation, and jointly expand the cake of the copyright industry.
Originally titled "The Popularity of "Second Creation" Triggers New Issues of Copyright Protection" Author: Jiang Tianjiao **Economy**).