The shopping list should be the most visual reflection of people's lives.
A boy ordered face cream, which shows the dryness of the north. The list of new parents shows a lot of baby products and clothing, and women who live alone like to buy some home soft furnishings.
They can even meet people's psychological needs, there are college students who have bought 100 hybrid goldfish for 20 yuan free shipping, 60 yuan 400 prints**, 20 pigsty solar sensor lights for grandma, he said, "I have money, I want to fulfill my childhood dream of buying things." ”
In Pinduoduo, you can see a variety of lifestyles. They may be entrepreneurs who are living a decent life, but because they don't have time to travel, they order gadgets from all over the world to satisfy their curiosity;It may be a young person who has a soft spot for a hobby;It may also be urban men and women who have their children in mind, and they send gifts to children in remote areas.
Fight mediocrity
Su Hailun is 30 years old and has been engaged in the industry for 5 years. In the past 5 years, he has interviewed many people, and the most impressive thing is that an old lady in Wuhan, who is in her 60s, has to deliver couriers and repay 500,000 yuan of foreign debts for her son. There are also armed police officers who caught children falling from high altitudes with their bare hands at Baiyun Airport.
Su Hailun is a native of Guangzhou, and has been in Guangzhou from school to work. His family is in an urban village and he works in the new urban area, and he has both the leisure of the old Cantonese people, the need for market life, and the pursuit of novelty and excitement.
When he was engaged in the ** industry, he could go to all parts of the country to experience the impact of different events, and at the same time, he could also feel the local customs. He likes to hunt for curiosities and take the path less traveled. When he arrived in Chongqing, he did not go to Hongya Cave or take the subway through residential buildings, but went to Fengdu, a "ghost town" around Chongqing, and then went to Baidi City, and finally to Wushan at an altitude of 1,700 meters, and felt that it was called "the most dangerous airport in Chongqing". There were seven peaks and six valleys to take a piece of flat land, and at the end of the runway was the lofty mountains, looking at the scenery in front of me, I felt sad when I took off.
Photo courtesy of the interviewee.
In 2021, Helen Su faced occupational anxiety. For a while, he always played two roles by himself, and kept talking to himself in his head. One party said, keep doing it, you like this. The other party said, don't, tired, the income is too small. One side said, what are you going to do when you leave **, change careers and learn things from an "old driver" in an industry?The other side said, Or I'm starting my own business.
Thinking about it later, it was a sign that he needed freshness. He wants to prove that he is different. When he was in junior high school, he got a perfect score in his essay. Reminiscent of the thrilling incident when he was a child, he was almost swept under a truck, rolled over, fell into a pond and almost drowned, and he thought he was not an "ordinary person".
In April 2022, Su Hailun decided to leave her old club to start a business. He opened a small studio to promote the brand of the business. At the beginning, the orders for the studio were introduced and helped by his former classmates and friends, which is why he chose to stay in Guangzhou.
In entrepreneurship, what makes Su Hailun the most serious is the contract, and the most detailed thing he sees in the contract is the "liability for breach of contract". If the liability for breach of contract is not handled well, it may bring risks to the studio. For example, the contract does not specify the content of the project list, or even does not manage the customer's expectations, which often leads to an increase in time and cost in the process of practice. He often spends an hour or two searching for relevant questions or asking a familiar lawyer friend.
Photo courtesy of the interviewee.
Last year, his revenue was nearly 1 million, and he was quite satisfied with himself.
Entrepreneurship also made Su Hailun's work and rest regular. Now he often wakes up at 7 a.m. to work on work and goes to bed at 11 p.m. He also rarely has the time to travel around the country as he did in the past, "always feeling that something is missing from his life."
He likes Pinduoduo's concise ordering interface and has always maintained the Xi of spelling. By chance, he tried to order milk from a small merchant in Xinjiang because of the affordability, "It's so delicious, I really didn't expect it," he exclaimed.
But on the shelves of Guangzhou, Xinjiang's milk has not yet had a place. As a small entrepreneur, Su Hailun has empathy for good products but no wide market, and a sense of responsibility to support good products, and then he goes to buy Xinjiang milk from time to time. When they were shipped from Urumqi, he seemed to empathize with the distant merchant: "Ah, I supported the good merchant again".
Guizhou pickled fish is too salty and spicy for Cantonese people, and it is very delicious. The raw cut potato chips in Yunnan are crispier than the potato chips I have eaten, and the rice noodles of the three steamed steamed pork in Hubei are glutinous and glutinous, and the meat is satisfying. I also bought shredded snow lotus peppers from Xinjiang, coconut water from Thailand, lake salt from Chaka, and sand crab juice from Beihai ...... Guangzhou”
Although he can't travel everywhere, he now likes to place orders for specialties from all over the world on Pinduoduo, which he has never tried before, and the novelty has the meaning of fighting against the boring entrepreneurial life.
Photo courtesy of the interviewee.
The moment the Syrian soap was disassembled, the strong smell of gasoline filled Suhelen's room, which he couldn't quite accept. Merchants say that the smell of gasoline is one of the characteristics of ancient soap. He thought: the temperament of this soap is too suitable for the sink on the construction site.
"Flying" at low altitudes
On November 28, Pinduoduo Group released its performance report for the third quarter of 2023 as of September 30. Pinduoduo Group's revenue in the third quarter of this year was 688400 million yuan, a year-on-year increase of 939%；Achieved GAAP net profit of 155400 million yuan, with a net profit margin of 226%。This achievement detonated on the Internet, and on the platform where those young people gathered, they rushed to leave messages to express the meaning of "everything that has been used is good".
Xiao Han found that Pinduoduo was mentioned more and more times in the group. The 10 people in the group are all the closest friends in Beijing, and they have always maintained the frequency of getting together once a week. The group chat of urban youth is simply a distribution center for information, and retro and trendy, important and unimportant things will not be let go. Friends don't have to be humble and polite, and likes and praises come from the heart.
It's hard to say when Pinduoduo started to be frequently mentioned in group chats. Recently, because of the poor quality of the earphone case that the group friends bought, the Pinduoduo customer service intervened in time and returned the product directly after learning about the cause and effect. This incident made Pinduoduo "god" in the group.
After-sales service has always been the manifestation of Pinduoduo's attitude towards users. This year, Pinduoduo has optimized its services for the entire consumption path of pre-sale, in-sale and after-sale, and upgraded the response rate from no less than 70% within 5 minutes to no less than 80% within 3 minutesMost categories have been upgraded from 72-hour delivery to 48-hour deliveryIn terms of after-sales strategy, the service is tilted towards the elderly and consumers in remote areas. If there is an unpleasant occurrence with the store, the Pinduoduo backstage will also intervene in time.
In addition, Xiao Han remembers that his friends shared the joy in the group when they bought the genuine Dayhang Switch with the "cabbage price", and the positive response of his friends when he needed snacks to spell orders.
Those orders in Pinduoduo also meet consumers' needs for hobbies and distant imaginations.
For example, He Enze, who rode on the bike, galloped in the wind, and didn't have to think about anything.
Photo courtesy of the interviewee.
He Enze, 27, sits in front of a computer 18 of the 24 hours a day as an editor. Sometimes there is too much work, and the windows are spread out, and "I feel lost in the computer". At its most dramatic, he slept in his office for a week. Every day at sunrise, he was ready to go to bed, and when he woke up, he saw **Shang sitting in the room waiting for him to cut**.
Last year, Mr. He and a friend partnered to open a studio in Wuhan. In addition to staying up late to edit every day, he also has to think about how to pull customers, what to say to make customers trust him, and he can't talk about whether customers can't make money, so he can't explain to employees. He was cheated by the customer, and he was blocked as soon as he handed in the plan, and he had to face his employees with a smile when he went back. Even when he went to the cinema to watch a movie, he couldn't relax and learn the editing techniques in Xi at any time.
One day when he looked in the mirror, he suddenly realized how he had gained so much weight, his stomach was full of meat, and his eyes were not shiny. It's been a long time since he's listened to the rock 'n' roll he loves, and in his words, "rock 'n' roll gives people strength and saves lives when it matters." He decided to get fit by bike.
Wuhan riders have an unwritten rule that they set off at the north gate of East Lake at eight o'clock in the evening, and send "North Eight" in the group, responding to every call. He Enze joined the group. As soon as 8 p.m. arrived, there was a lot of people gathering, and every car flashed red taillights. Everyone looked for familiar riders with each other and set off in batches.
Photo courtesy of the interviewee.
The data on the code dial initially showed more than ten kilometers per hour, He Enze pedaled harder and harder, the data slowly climbed to 20 or even 30 kilometers per hour, the speed became faster and faster, the scenery on the side of the road flashed, he didn't care about **, tilted his body at the corner, and slid over naturally.
Before riding, he hadn't focused on one thing for a long time other than work. With the wind whirring in my ears, I don't think about many things, I just ride forward desperately and feel truly free.
* It has been effective, I have lost more than a dozen pounds in a month, and my work and rest have become regular. After riding for a long time, He Enze began to have requirements for equipment. The chain can also maintain its luster when riding for a long time, the tail light has a long battery life when riding at night, and the wheel inner tube is a consumable and needs to be replaced frequently.
Before that, he was Xi to buy all kinds of green plants in Pinduoduo to decorate the office, and also bought goldfish and turtles to raise, and he did not live long without neglect of management. He is still Xi to order the vehicle accessories he needs in Pinduoduo, brake pads, chains, inner tubes, night riding tail lights, saddles, as well as gloves and masks, which he buys in Pinduoduo to meet his daily needs. He even bought a bicycle pendant and hung it under the saddle, which shone in the sun.
The deepest impression is that he spent more than 20 yuan on Pinduoduo to buy a carbon fiber dial, and his friends surrounded him and said that it looked really good, and then almost everyone had one.
Photo courtesy of the interviewee.
He also bought a bone conduction headset in Pinduoduo and listened to his favorite rock music while riding.
He Enze felt that Pinduoduo was a reliable friend, which met his demand for cycling accessories, saved him a lot of time and energy in choosing and comparing prices, and took him to roam the city. "Although it is not in a first-tier city, if you can't be self-consistent in Wuhan, the confusion and pressure brought by life will not be alleviated. "But fortunately, I found the exit of cycling, a life to relieve the boredom of life and find the meaning of my existence." ”
Listen to the needs of the soul
Every morning at more than 6 o'clock, Wang Peng stood guard in the playground of Sanyi Primary School, waiting for students to run. The sky is not yet bright, Wang Peng's eyes are in the distance, except for the mountains are still mountains.
This is Sanyi Township, Pengshui County, Chongqing City, surrounded by mountains, and it takes half an hour to drive to the town. Originally, he was a civil servant in Chongqing, but in February this year, he applied to come here as a volunteer teacher. He is the only teacher in the area who comes from the outside world.
The students came to the playground one after another to start running, and the silence of the morning was broken, and Wang Peng blew the whistle to lead the team in front. Primary school students have no patience and are easy to be lazy after running two laps, Wang Peng followed the students at the end of the team and encouraged them: Hurry up, you will be the school grass if you lose weight!Stick to it, and that bucket of Planet Cups in the office is yours!
Photo courtesy of the interviewee.
Every morning at 7 a.m. and 7 p.m., Wang Peng led the children to run on the playground for half an hour. In addition to class, he is most concerned about the physical condition of the children, he feels that the body is the capital of the revolution, and some rural teachers don't care about this, so he will pay attention to this matter.
In 2009, Wang Peng came to a mountain village in Hunan Province to teach for two months. The school was a three-room bungalow built on a piece of flat land in the mountains, with clanging desks and hammers before class.
What do you want to do when you grow up?Wang Peng asked the student at the time.
We're going to work when we grow up. This answer shocked Wang Peng again. In his mind, the ideals of the city's children are scientists, medical scientists, writers, and astronauts.
Since then, Wang Peng has hoped to improve rural education through his own strength. Of course, he felt frustrated all the time. But every year on Children's Day, he still gathers his friends to go to rural primary schools in Chongqing to deliver toys, snacks and school Xi supplies to them.
By chance, he heard from his friends that Pinduoduo was affordable and suitable for buying toys in bulk, so he began to place orders. For example, the bubble machine, which he gives away fifty or sixty at a time, as well as car toys, dolls that girls like, including the Planet Cup that he uses as a reward, and teaching aids in class to intuitively teach children what magnets and magnetism are.
Photo courtesy of the interviewee.
At Sanyi Primary School, he wants to spend more time with these left-behind children. There are children who write on their wish list: I want to be able to eat birthday cake. He bought a lot of easy-to-save canned cakes on Pinduoduo, and called many children to surround her and sing birthday songs for her, which was a birthday. The little girl was so happy that she shared all the canned cakes.
Another child wanted to be able to get a new pair of leather shoes for her father, because she saw that the soles of his shoes were about to wear out.
What Wang Peng wants to change most is the concept of children, he doesn't want to hear the answer "go out to work when you grow up", so he spends a lot of time with them. As soon as he finished class, he would be surrounded by layers of children.
Of course he will be tired. For example, when he learned that the sponsored student was actually swindling his money to squander it. At that time, he even thought that what he was doing was meaningless, and returned to the village where he was teaching, wanting to see the children again and say goodbye to them.
The children in the distance saw Teacher Wang and ran out of the classroom to surround him. They scrambled to sing to him first, and Wang Peng burst into tears. That song is called "Do You Know or Don't You Know", it is a song taught to them by Wang Peng when he was teaching, I didn't expect it to be circulated for so long, and so many people can sing it.
This is the reason for Wang Peng's insistence.
Those lives in which Pinduoduo participated are still going on. Su Helen bought a book on Pinduoduo, "Holmes - * and Selected Public Speaking", in which there was a sentence that woke him up, "The desire of the soul is the prophet of fate". He thinks that if he makes money in the future and wants to make his own movies, what he wants to do most is to tell it.
Because of cycling, He Enze has made a lot of friends. I have a friend who likes to play the saxophone but is shy, and always blows against the wall in a deserted alley.
He Enze pulled him to the Yangtze River Bridge. It is lit up at night and is a gathering place for young people. He Enze brought two cans of wine and told his friends that the show had begun. At first, his friend was very shy and played the saxophone against the river, and the crowd gathered to applaud him after listening to the song. He also slowly let go, turned to face everyone, and watched the score play carefully. It was a golden song, "Careless Whisper".
It was summer, and He Enze stood next to him and opened a can of wine. The river breeze is gentle.
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