Gold brands are flocking to third and fourth tier cities

Mondo Social Updated on 2024-01-30

**Boom swept the third and fourth-tier cities: quality and consumption frenzy go hand in hand.

This year, the climb has continued to rise, triggering a buying spree. From first-tier cities to third- and fourth-tier cities, ** stores have been opened in various places, forming a boom.

In Quzhou, Zhejiang, Enshi Badong County, Hubei and other places, the increase in ** stores has attracted people's attention. There are 15 ** stores on only one street less than 200 meters long in Quzhou, and 6 ** shops are also concentrated on Wuxia Road in Badong County, forming a "** street" scene. This trend has also extended to some third- and fourth-tier cities and counties, and jewelry stores have launched ** activities to attract consumers, and attracted many consumers by buying ** and sending diamond coupons.

According to the data, the per capita annual consumption level of jewelry in third- and fourth-tier cities** continues to rise, exceeding the first- and second-tier cities and the national average. In these places, consumers' demand for ** jewelry is gradually growing, especially the importance of wedding jewelry. This consumer trend has also attracted many ** brands to set up stores, and the market competition is becoming increasingly fierce.

However, the craze has also brought some problems. Experts warn that while the pursuit of sales is the goal of enterprises, brands need to ensure that product quality is not compromised. While competing for market share in third- and fourth-tier cities, brands should focus on ensuring product quality to strengthen their position in the township market.

Under the trend of continuous increase in this year, the craze of the consumer market has swept cities and towns, and at the same time, it has also brought new challenges and opportunities to brands and consumers. The balance between quality assurance and market demand will be the key to the long-term development of the first brand in the township market.

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