If there is one word to describe the auto market in 2023, it is "involution". In the context of the economic downturn, weakening consumer demand and intensified competition, major auto brands have cut prices, increased allocation, and improved services to compete for more market share. However, this kind of involution competition cannot fundamentally solve the dilemma of the automobile market, but will lead to a decline in the profits of automobile brands, a decline in product quality, and a decline in innovation capabilities. In such a market environment, is there a counterattack way that can make car brands break through and win the favor of consumers?I will take Beijing Hyundai's fifth-generation Tucson L as an example to analyze how it can achieve a counterattack in the involuted automobile market through technological innovation, product optimization, market positioning, etc., to bring consumers a better driving experience and value feeling.
Beijing Hyundai's fifth-generation Tucson L is the first SUV model based on Hyundai's new i-GMP platform, and the fifth generation of the Tucson series. As Beijing Hyundai's compact SUV flagship, the Tucson series has sold a total of 1.8 million units since its launch in 2004, making it one of the leaders in the joint venture SUV market. However, with the changes in the market environment, the Tucson series is also facing fierce competition from Japanese, German, independent and other brands, and how to maintain its own advantages and charm has become an important issue for Beijing Hyundai.
In order to meet the challenges of the market, Beijing Hyundai's fifth-generation Tucson L has been comprehensively upgraded and optimized in terms of technology, design, safety, and handling, striving to bring consumers higher performance, lower fuel consumption, stronger safety, and better comfort. Specifically, the main highlights of Beijing Hyundai's fifth-generation Tucson L are as follows: Beijing Hyundai's fifth-generation Tucson L is equipped with 1The 5T GDI high-power engine, matched with an 8AT gearbox, this powertrain is in the 150,000-200,000 joint venture SUV, which is considered good. Its maximum power can reach 147kW, and the maximum torque has also reached 253N·m, and the parameters are only stronger than those of the same level. The 8AT gearbox, which is widely used in BBA, also plays a better role in speed shifting, automatically adjusting the gear ratio according to the vehicle speed and rpm to help keep the engine in optimal working condition.
As mentioned above, under the involution, the most sustainable is the technology, Tucson L in this 8AT gearbox obviously used his brains, adding an independent chamber multi-piece torque converter, compared with the traditional single-piece torque converter, expanding the direct connection area of the engine, directly improving the overall transmission efficiency, the instantaneous response of the engine is strong. The use of dual ball bearings also reduces drag, and the power transmission is natural and smooth, and the response is agile. It makes up for the shortcomings of the traditional AT gearbox in the past. Compared with the largest rival Japanese CVT gearbox, the speed ratio range is wider and the transmission smoothness is also higher, which can be said to occupy high efficiency, smoothness and fuel economy.
There is another technology to note here, in the face of the current market situation, Hyundai has also put the CVVD continuous variable valve duration technology and REV matching technology on the Beijing Hyundai fifth-generation Tucson L, these two technologies, one can independently control the duration of the suction valve opening according to the engine braking conditions, and the other can control the forward load of power when the gearbox passes. To put it simply, when the gasoline is burned, the combustion gas can be used more fully, and the power will not be lost when passing through the gearbox, so as to achieve the purpose of bringing more kinetic energy to the same 1L oil.
This means that the fuel consumption of the Tucson L will be lower after running 100 kilometers, which is not surprising why the fuel consumption of the fifth-generation Tucson L is 6 per 100 kilometers9l up. And with the support of these two technologies, the Tucson L can also instantly downshift acceleration during rapid acceleration, enhancing the acceleration performance and allowing the driver to feel a stronger power reserve. Although Brother Meow feels that these two technologies are a bit too strong in the Tucson L, the Tucson L does improve performance by 4%, fuel efficiency by 5%, and exhaust emissions by 12%.
In terms of chassis structure, Beijing Hyundai's fifth-generation Tucson L has not changed much, and it still adopts the common front MacPherson independent suspension and rear multi-link independent suspension in the same class. Aluminum alloy material, light weight, high strength. However, I found that the Tucson L has moved the center of the steering rack closer to the center of the axle, which can make the structure of the vehicle achieve a more reasonable counterweight ratio, just like the fulcrum is in the middle when lifting the flat arm, and the flat arm is not easy to swing back and forth. Therefore, the chassis of the Tucson L can improve the impact of bumpy roads on the body, disperse the impact force, and stabilize the body. This is much stronger than the driving quality brought by blind soft tuning, which is liked by young people.
After talking about power, let's talk about the embodiment of the i-GMP platform on the body of Beijing Hyundai's fifth-generation Tucson L. The biggest change is that the body structure has changed, and the weight has been reduced and the strength has been increased. Compared to the previous generation, the Tucson L has lost 78 kg. The average strength of the body has increased by more than 10%, which is achieved after the body structure is optimized. Beijing Hyundai's fifth-generation Tucson L has also been greatly improved in terms of safety performance, which is mainly reflected in two aspects: active safety and passive safety.
In terms of active safety, Beijing Hyundai's fifth-generation Tucson L is equipped with intelligent driving assistance systems, including adaptive cruise control, lane keeping assist, forward collision warning, automatic emergency braking, blind spot monitoring, rear cross-collision warning and other functions, which can provide drivers with effective prompts and interventions in different driving scenarios to avoid or mitigate accidents. These functions are relatively advanced in joint venture SUVs of the same level, and even some functions are only available in high-end brands, such as adaptive cruise control, which can automatically adjust its speed according to the speed and distance of the vehicle in front of it, so as to achieve operations such as following, acceleration, deceleration, and parking, making it easier for the driver on the highway.
In terms of passive safety, Beijing Hyundai's fifth-generation Tucson L uses a body frame made of high-strength steel, which can effectively absorb and disperse collision energy and protect the safety of occupants. At the same time, the Tucson L is also equipped with six airbags, including front dual airbags, front side airbags and front and rear head curtains, which can quickly deploy in the event of a collision to reduce occupant injuries. In addition, the Tucson L also has some safety details, such as ISOFIX child seat fixation, reversing camera, reversing sensor, electronic parking brake, automatic parking, etc., all to make the driver and occupants more reassuring.
The design style of Beijing Hyundai's fifth-generation Tucson L has also changed greatly, from the previous steady and calm to young, sporty and fashionable. This can be seen in both the exterior and the interior. In terms of appearance, Beijing Hyundai's fifth-generation Tucson L adopts Hyundai's latest design language, which is "sensual sports aesthetics". This design language is characterized by the creation of a smooth, dynamic and tense visual effect through clean lines and dynamic curved surfaces. The front face of the Tucson L adopts a large-size hexagonal grille with matrix LED headlights, forming a sharp and sharp visual impact. On the side of the Tucson L, a streamlined body silhouette is adopted, which is matched with the design of the double waist line, which increases the layering and dynamics of the body.
At the rear, the Tucson L adopts LED taillights that run through, echoing the design of the front face, and there are also two exhaust outlets on both sides, highlighting the sporty atmosphere. The body size of the Tucson L has also increased, with a length, width and height of 4670mm, 1860mm, and 1660mm respectively, and a wheelbase of 2765mm. In terms of interior, Beijing Hyundai's fifth-generation Tucson L also adopts Hyundai's latest design concept, namely "minimalist technology aesthetics". This design concept is characterized by a minimalist layout and technological elements to create a refreshing, comfortable and intelligent driving environment.
The center console of the Tucson L adopts a floating 10The 25-inch LCD screen integrates functions such as navigation, audio, and vehicle settings, which is easy to operate and clearly displayed. The instrument panel of the Tucson L also adopts a full LCD design, which can switch different display interfaces according to different driving modes, and can also display information from the intelligent driving assistance system, so that the driver can grasp the status of the vehicle at any time. The steering wheel of Tucson L adopts a four-spoke design, which is comfortable to hold, and there are multi-function buttons that can control the volume, cruise, ** and other functions, which is convenient for the driver to operate. The seats of the Tucson L are soft and comfortable with leather wrapping, and also have heating, ventilation, electric adjustment and other functions, which can adjust the temperature and posture of the seat according to different seasons and personal preferences to improve the comfort of the ride.
The interior space of Tucson L is also relatively spacious, with 1010mm of headroom in the front, 980mm in the rear, 1080mm in the front and 970mm in the rear. The trunk space of the Tucson L is also relatively large, 530L in the standard state, and it can be expanded to 1530L after folding the rear seats, which can accommodate luggage of different sizes to meet the needs of different occasions.
Through the above introduction, we can see that Beijing Hyundai's fifth-generation Tucson L is a model that has achieved a counterattack on the joint venture SUV in the involution automobile market through technological innovation, product optimization, market positioning, etc. It has its own characteristics and advantages in terms of driving experience, safety performance, design style, etc., which can bring consumers higher performance, lower fuel consumption, stronger safety and better comfort. It is positioned as a young, sporty and fashionable compact SUV, mainly for young consumers who pursue quality, personality and trend, which is also the main consumer group in the current automobile market.
Its ** range is 150,000-200,000, this ** range of joint venture SUV market, the competition is very fierce, there are many models of Japanese, German, independent and other brands, Tucson L to stand out in this market, but also need to make more efforts and innovation in marketing, service, word-of-mouth, etc. Overall, Beijing Hyundai's fifth-generation Tucson L is a model with good potential and prospects, which deserves the attention and choice of consumers.