The rift between Dongfang Selection and Dong Yuhui has intensified, and where will the two sides go

Mondo Social Updated on 2024-01-29

Hello everyone, I'm a navy I haven't seen in a long time.

Everyone already knows about Dongfang Selection and Dong Yuhui, no matter what, in Deep Blue's view, Dongfang Selection and Dong Yuhui will eventually part ways.

In fact, this ending is not unusual, it is like the fate of the game between Internet celebrities and their companies, in fact, it was doomed from the beginning.

Think about the amazing Li Ziqi, and then think about Xiao Huijun, who is tricky and dead, everyone understands that when a person's traffic weight in a team is too high, whether it is the Internet celebrity himself or the company, Xiao Jiujiu in his heart will secretly have a knot.

For example, Dongfang Selection will think, the platform is ours and not yours, why should a worker eat such a high profit, without you, our Dongfang Selection can not be transferred, suppressed, must be suppressed, we have to let the company and fans know that Dongfang Selection and you Xiao Dong are two different things.

Before, in the embryonic period of contradictions, he only made some small moves, such as removing Dong Yuhui's square face image on the self-operated steak packaging, and Dongfang Xiaosun also publicly said that behind the screen, there are countless Dong Yuhui in the company, and Yuhui is just an outstanding representative, but it is not the only such thing to insinuate. And now I don't pretend directly, I'm just going to Dong Yuhui, the showdown, and the small essay in the comment area was stabbed, what can you do.

And Dong Yuhui, even if he has a noble character and is not greedy for money, he has to give tens of millions of wages, otherwise why do you work so hard, coupled with the company's backstabbing business, the money is not comfortable, basically to the point where the king lets the minister die, and the minister has to rebel. Who made you not a shareholder, who made you pay more than the CEO, original sin.

Of course, in Deep Blue's view, Dongfang Selection does not understand the significance of Dong Yuhui to the entire brand. Although Yu Minhong and Dongfang Xiaosun came out to apologize one after another to calm down the online public opinion, it is obvious that their wording cannot impress the basic market of fans.

Under the hot ** of the Hong Kong stock market rising sharply and the Hang Seng Index pulling two points, Dongfang Selection was still beaten up a lot, once falling 7%. And this is the attitude of capital, and even the capital market has begun to re-evaluate how much Dongfang Selection should be worth without Dong Yuhui.

In just five days, the market value of Dongfang Selection evaporated by more than 500 million, and the company's annual profit is more than 900 million, which is equivalent to six years of playing in vain.

So, is Dong Yuhui really so important to Dongfang Selection?I'm afraid it's really important.

In the eyes of capital, Dong Yuhui is the core asset of Dongfang Selection. In fact, the stock price of Dongfang Selection can directly confirm this.

On June 10, 2022, the stock price of Oriental Selection suddenly soared by 39%, and increased fivefold in the following six trading days, and the stock price increased from 20 to 75 in the following six months. You know, New Oriental was still in the turmoil of education and training rectification a few months ago, why was it able to take off in a straight line on June 10?

Because the day before this day, it was Dong Youhui's out of the circle day, I saw him holding a square pot in his hand, mixing Chinese and English, Russell, Zhang Ailing and other bigwigs deepened their souls and attacked hotly. Probably even Yu Minhong forgot that it was the fan circle culture they abandoned that saved Dongfang Selection.

Therefore, whether it is the original surge or today's **, the attitude of capital has changed because of Dong Yuhui. In Deep Blue's view, live broadcast e-commerce, talent is the core, domestic sales are so volume, why do the same things have to be selected and bought in the East.

In the final analysis, customers trust the person who sells the goods, and love his humanistic style and poetry. Therefore, the live broadcast e-commerce platform is not a good business, not only for fear of over-reliance on IP, resulting in unstable performance, and the fate of the enterprise being coerced by individuals, but also afraid that there is nothing without IP.

Therefore, the long-lasting high-quality live broadcast e-commerce that is now being done is both a traffic IP and a major shareholder like Li Jiaqi and Simba, after all, the boss earns money on his own, and employees can't say anything.

Obviously, Dongfang Selection chose to go to Dong Yuhui now, it must be too hasty, it is hard to imagine that after Dong Yuhui leaves, who can replace him, even if Yu Minhong is a veteran, I am afraid it will be no longer glorious.

On the contrary, for Dong Yuhui, he is now a hot person, and now when he goes to any company, he has to kneel to catch this God of Wealth, so what about Dong Yuhui, who changed the hall, to **?

I'm afraid, it should be JD.com. First of all, Jingdong has the best ** chain in China, the most efficient express delivery, and even the fan portraits are not the same, and the platform fit is high. Secondly, Jingdong is its own platform, he is not at the mercy of a certain platform, and the stability of traffic is officially guaranteed.

Although Jingdong has many advantages, but in the live broadcast e-commerce, there is a lack of a big anchor who can stabilize the situation to support the scene, after all, now Jingdong has even lost the position of the second, and Dong Yuhui must be hungry and thirsty for Dong Yuhui, who suddenly appeared at this time, as long as Dong goes, the treatment is not the point, what are the tens of millions, as long as you come, how you want to broadcast, I will let you broadcast how you want, the cooperation between the two of them must be a match made in heaven.

In the final analysis, whether it is Dong Yuhui or Meng Yutong, it is a contradiction between workers and capital, this relationship is a natural contradiction, it is difficult to reconcile, I am afraid that only by standing on their own can we solve the problem. Of course, if Xiao Dong and Fat Donglai can join forces to make a Donglai selection, maybe there will be new surprises.

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