2023 is a year for Yangshao Liquor Group's "14th Five-Year Plan", and it is also a year for it to actively deploy overseas markets.
At the beginning of this year, at the "Yangshao Liquor Industry 2023 Pledge Conference and Double Pioneer Commendation Meeting" held in Mianchi, Henan, Hou Jianguang, Secretary of the Party Committee and Chairman of Yangshao Liquor Group, clearly proposed to do a good job in forward-looking work and do a good job in the "four layouts" of e-commerce, capitalization, nationalization and internationalization.
In the face of the surging tide of "liquor going to sea", Yangshao Liquor Industry actively explores, takes the lead in experimenting, extends its vision to overseas markets, and gradually opens a new journey of international development of Yangshao Caitaofang Liquor.
From Mianchi to Paris, Yangshao wine shows "international style".
Baijiu, as a unique traditional drink in China, is an important carrier of Chinese culture, emotion and wisdom.
In recent years, with the improvement of China's national strength and international status, the internationalization of liquor has been hotly discussed in the industry, and liquor has become more and more well-known by international people.
Under this opportunity, it is the general trend for Chinese liquor to go abroad and go to the world, and it is also the proper meaning of the topic, and it has become an important window for Chinese civilization to communicate with foreign countries.
On June 29, 2023 (Paris time), Yangshao Wine participated in the first International Food Culture Expo organized by UNESCO and made a stunning appearance at the reception banquet on the same dayOn July 4th, Yangshao Painted Pottery Workshop Sun Wine won the gold medal of the first UNESCO International Food Culture ExpoOn July 5th, Yangshao Liquor Group was invited to visit the Vivy Art Center in Paris, France, for friendly exchanges and reached a consensus on strategic cooperation.
With the help of the platform of the International Food Culture Expo, Yangshao Liquor Industry used a bottle of fine wine endowed with culture and art, allowing the world to taste the eclectic pottery flavor, showing the beauty of Chinese traditional culture, and telling the story of Chinese liquor, which was praised by the guests on the spot.
From the place of discovery of Yangshao culture - Mianchi in Henan Province to the fashion capital - Paris, France, Yangshao Liquor Industry uses wine as a medium, with the help of "Yangshao Liquor", the role of "cultural exchange ambassador", to present ingenuity to Chinese and foreign friends, build a bridge of Chinese and Western cultural exchanges, and usher in the "highlight moment" of Yangshao Painted Pottery Workshop brand.
Not only that, during his stay in France, Yangshao Liquor also incarnated as a representative of romance and art, and creatively checked in the famous landmarks of Paris.
City landmarks such as the Eiffel Tower in Paris, the Arc de Triomphe in Paris, the Palace of Versailles in Paris, the Atomic Model Tower in Brussels, the EU Headquarters in Brussels, the 50th Anniversary Park in Brussels, and the Windmill Village in the Netherlands, all have Yangshao Liquor, attracting many Chinese and foreign friends to take photos and check in.
As we all know, Europe is the birthplace of international brands and the center of the global spirits market. As a leading brand of Yujiu, Yangshao Caitaofang Liquor debuted in Paris and entered Europe, which is a big step for Yangshao Liquor to "go to sea" and a big step for Henan Baijiu.
Traveling to Asia, Africa and Europe, Yangshao sounded the clarion call for internationalization
Yangshao is not only a Yujiu brand, but also a national brand.
As the inheritor of 7,000 years of Yangshao culture, Yangshao liquor flows with Chinese civilization and self-confidence, and Yangshao liquor industry conveys Chinese civilization and self-confidence, and has natural advantages in promoting Chinese liquor to the world.
Hou Jianguang, Secretary of the Party Committee and Chairman of Yangshao Liquor Group, said that it is necessary to borrow the sea to go out of the "sea", actively explore, take the lead in the trial, and break out a new way and set a new example for Chinese liquor with a more open and interesting marketing method and the development concept of internationalization, high-end and globalization, and bloom the strength and potential of Chinese national enterprises.
In this context, Yangshao Liquor has successively exported to overseas markets such as Kenya, Nigeria, the Philippines, Laos, the United Arab Emirates, Indonesia, and the United Kingdom.
On November 5, 2022, the "Inauguration Ceremony of the Henan Branch of the Philippine Chinese Chamber of Commerce" was successfully held in the Philippines, a country of thousand islands, known as the "Pearl of the Western Pacific", providing a new window of opportunity for Yangshao Painted Pottery Workshop Liquor to be exported to the Philippines.
On April 21, 2023, with the help of the Kenyan Henan Chamber of Commerce, it successfully went out of the "country" and exported to Kenya and exported to the African market.
On October 31, 2023, Yangshao Liquor signed a strategic cooperation agreement with Nigerian General Distribution to promote Yangshao Painted Pottery Workshop Liquor, which has witnessed the thousand-year-old history of Yangshao culture, to Nigerian friends and jointly help Chinese liquor brands go abroad.
With the implementation of a series of measures, Yangshao Liquor Industry has successfully stepped out of the "national gate", radiating to the three continents of Asia, Africa and Europe, writing a new chapter in the international development of Yangshao Painted Pottery Liquor.
It can be said that internationalization is not only the only way to realize the corporate strategy of Yangshao Liquor, but also carries the "dream of 10 billion" of all Yangshao people. It is foreseeable that Yangshao Liquor Industry will embrace the international market with a more open attitude in the future, continue to explore the road to internationalization, and spread "Chinese Yangshao, Chinese style" all over the world.