Shuangmei institution is a structural format of joint operation of biobeauty and medical beauty, which is a trend in the development of the industry. As we all know, channel medical aesthetics is now regulated by national regulations, and each institution has to consider its own customer acquisition costs and private domain traffic. At present, the beauty industry is more popular double beauty model = light medical beauty plus ** management, double beauty clinic is a combination of life beauty plus ** department.
Shuangmei institution can greatly reduce the cost of customer acquisition, and can complement the advantages of medical aesthetics and biobeauty in operation, which is a very good choice. First of all, the eight ministries and commissions jointly carried out the rectification of beauty salons, and medical equipment projects such as ultrasound, Thermage, and lasers all need formal medical places to operate. Secondly, the advantage of Shengmei is the membership system, and the advantage of the first branch is the high-end items, the lack of high customer list items, and the lack of high stickiness of the system, the combination of the two plates is a perfect combination. In addition, the business dividends of beauty salons are getting smaller and smaller, and the dividends of ** department have just begun, so the biggest competitor of beauty salons in the future is very likely to be ** beauty. Finally, the repurchase rate of traditional medical cosmetology is low, while Shuangmei institutions can achieve multi-channel platform drainage to reduce costs, and acquire customers through Shengmei's online platform at a very low cost.
The effect of medical cosmetology and the maintenance of raw beauty customers are complementary and combined, that is to say, medical cosmetology is used to fulfill the customer's demand for effect and to fulfill the customer's demand for professionalism;Then use Shengmei to do the customer's customer sentiment and frequency, so that the two complement each other and are a better closed-loop customer management. At the same time, the conversion rate of the two stores is very high, and women's consumption decisions are often impulsive, if the beautician can imperceptibly plant grass in the service process, and properly implant and tell stories in the process of chatting, it is possible to touch the customer's consumption demand and consume in our medical beauty area.
Taking Beijing as an example, 200 square meters of cosmetology department and 150 square meters of health and wellness area can achieve the minimum input and maximum output.
The complementary advantages and high conversion rate of Shuangmei institutions make it have great advantages in the future. I'm Zhao Hui, if you are interested in the double beauty model, welcome to share your thoughts in the comment area!