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Recently, the phenomenon of "down jacket assassin" has once again aroused people's attention to down jackets. The "domestic down jacket with a price of 7,200 yuan" launched by a brand appeared on the hot search and became the focus of the first market. This incident reflects the gradual return of young consumers to rationality, pay attention to cost performance, replace ** with parity, and protect their wallets.
According to the data, from 2015 to 2020, the average price of down jackets in China has increased from 438 yuan** to 656 yuan, and large-scale cold-proof clothing** has broken through the 1,000 yuan mark, and the products priced at more than 2,000 yuan account for nearly 70%. This trend has left many consumers confused, why is the ** of down jackets so high?
One of the main reasons for down jackets is the raw material. One of the core materials of down jackets is goose down or duck down, and the ** of these down is affected by the season and market supply and demand, ** fluctuates greatly. At the same time, the outer fabric and filling of down jackets are also affected by the fluctuation of raw materials, resulting in an increase in costs.
Another factor that leads to down jackets*** is the increase in labor costs. China's labor market is changing, with a gradual increase in workers' wage and welfare requirements, which has led to an increase in manufacturing costs. In order to meet labor demands, some manufacturers may have to ramp up their products**.
Some well-known brands of down jackets** are higher, including brand premiums. Consumers often perceive the quality of products from well-known brands as higher and are therefore willing to pay more**. Brand premium is also a factor in down jackets***.
With the improvement of living standards, people's demand for warmth and fashion has also increased. Down jackets have become the first choice of many consumers because of their superior thermal insulation performance and diverse design styles. The increase in market demand has also boosted the growth of the market.
However, despite the fact that down jackets are ***, there are still different consumer needs in the market. Young people are gradually showing a rational consumption side, they pay more attention to cost performance, and are willing to choose affordable products to meet their needs. This phenomenon reflects the diversified demand of the market for down jacket consumption.
Young consumers who pursue cost-effectivenessYoung consumers gradually choose down jackets rationally, and they no longer blindly pursue famous brands, but pay attention to the performance and comparison of products. They pay more attention to the value of shopping, and hope to buy down jackets that meet their needs with a more reasonable ** without affecting the quality.
In the down jacket market, consumers need to find a balance between quality and quality. Some mid-range brands provide cost-effective products to meet consumers' dual needs for quality and quality. This balance helps consumers make informed shopping decisions.
In short, down jackets are affected by a variety of factors, including the increase in labor costs of raw materials, brand premiums and market demand. However, the market's demand for down jacket consumption is diversified, and young consumers are gradually returning to rationality and focusing on cost performance, which provides consumers with more choices. When choosing a down jacket, consumers need to find the most suitable product according to their needs and budget to achieve rational consumption.