As the country with the largest number of female entrepreneurs in the world, it has become a wave of the times to contribute women's wisdom and strength to a new round of development.
On December 3, the 2023 "Blooming Glory and Continuing to Write Glory" Mulan Joy Club hosted by Xinhuanet was held in Boao. The forum is one of the parallel forums of the "2023 Boao Forum for Chinese Entrepreneurs". Different from previous years, in order to better show "her style", this year, the forum released the annual honor list in the field of women's development for the first time.
As one of the most influential platforms for the exchange of ideas among entrepreneurs in China, the Boao Forum for Chinese Entrepreneurs is full of gold. As a global platform for women's entrepreneurship, Mary Kay has long been concerned about the needs of women's entrepreneurship development, and has been awarded the "Practitioner of Women's Development Achievements" for its continuous innovation and practical measures to break down barriers to women's development.
At the event, Ms. Zhang Jing, Vice President of Mary Kay China, shared Mary Kay's deep insights on the process of female empowerment: "Business development tends to be more high-quality, fair and sustainable, and women's thinking will become a unique and valuable asset in the entire business world. ”
Define the new connotation of women's success
Open up a new path for women to start their own businesses
laocai
In the face of today's rapidly changing economic and social environment, Mary Kay believes that the definition of "women's development" is no longer "success" on the same standard. Instead, it is necessary to use women's thinking to guide diversified empowerment means and resource support, and give women the ability to "choose" through continuous innovation and practice, so that "she" can create their own happiness through this ability.
From 1963 to the present, Mary Kay has grown from a small store of less than 50 square meters to a global platform for women's careers. Why do Mary Kay's women-only career opportunities have a long-term viability?This is inseparable from the company's values. Because the value system of Mary Kay's business model is based on the four emotions of "fairness, altruism, balance and respect" of women, "born for women" has never been a slogan, but has been implemented into a practical measure to continuously innovate and break down the barriers to women's development.
Nowadays, more and more opportunities are opening up to women, however, can women with more family responsibilities only be under more pressure to get them?In the era of rapid change in the digital economy, if you don't understand technology and have no experience, can't you participate in digital entrepreneurship and enjoy the dividends of the times?In an era when the proportion of female entrepreneurs is rising, can only a few people achieve business and leadership development?
In this regard, Mary Kay has provided a practical and effective path for women to empower women, so that women can more easily access entrepreneurial resources and opportunities in the era of digital economyAt the same time, Mary Kay has created a unique business atmosphere with female culture, fueling the potential of countless women.
According to the "2023 Mary Kay Women's Empowerment Report", the practitioners of the Mary Kay platform in the Chinese market are widely distributed in age, geography and background, from the "post-60s" to the "post-90s" are all flexibly operating their own beauty business in Mary Kay and obtaining growth resources.
Mary Kay believes that the definition of "women's development" in today's society is no longer the same standard of "success". Instead, it is necessary to use women's thinking to guide diversified empowerment means and resource support, and give women the ability to "choose" through continuous innovation and practice, so that "she" can create their own happiness through this ability. As Mary Kay Ash set out when she founded Mary Kay Inc. in 1963, when women lacked opportunities for career advancement, "Women can make it happen if they dare to think about it." ”
Wang Weiyun, President of Mary Kay Asia Pacific and China, explained Mary Kay's business model: "'Happiness is the ability to choose'. Mary Kay's approach is not to frame a goal, but to give her one more choice and help her achieve her current dream. So, it's up to her to decide what goals and how much effort and time to put in, and Mary Kay is here to support her, making it easy for her to move forward with the goals she set. Here are two important practices in recent years.
Empower women to start their own businesses with the power of digital
Innovate the training model of female talents
laocai
In recent years, Mary Kay has achieved milestones in helping women enjoy the benefits of the digital age through a series of digital innovations.
It is reported that since 2020, Mary Kay has invested more than 80 million yuan in digital empowerment, using digital technology to modularize all aspects of business and simplify the difficulty of employment, so as to help Mary Kay break the threshold of digital entrepreneurship as soon as possible, so that some women without experience and technology can still carry out digital entrepreneurship.
One of the most typical initiatives is that in 2020, Mary Kay opened a personal online sales platform for all beauty consultants, "Happiness Shop", which allows them to open and run their own online store through their mobile phones. Mary Kay takes care of all the behind-the-scenes work such as store setup, accounting, logistics, etc., allowing beauty consultants to directly bypass the stocking process in the traditional sales model, and the products are delivered directly to customers from Mary Kay warehouses, helping beauty consultants fully control their working hours and achieve a "zero inventory" and low-risk way to run the beauty business.
With a start in her career and to help more women break the stereotype of women's development, Mary Kay has created an online and offline sharing-based Xi community and platform. From 2022 to March 2023, Mary Kay trained more than one million practitioners.
Mary Kay also strives for excellence in all aspects of the chain, enabling it to become a provider of all-round beauty solutions. Let beauty consultants win exclusive competitiveness.
On the mobile terminal, beauty consultants can learn and Xi various contents such as skin beauty, beauty knowledge, sales skills, interpersonal communication, etc., through the "one-stop" online learning Xi platform "Rose Powder e-Station", and "recharge" in timeOffline, Xi platforms such as "Infrared Study Tour" and "Supervision Training Camp" also provide beauty consultants with ample opportunities to communicate, share and learn from each other Xi helping them efficiently learn Xi professional knowledge, improve their professional experience, and improve their leadership, team spirit, and social communication skills.
Mary Kay believes that it is not only necessary for practitioners to master the professional skills of business operations, but more importantly, to enable them to obtain a good workplace atmosphere full of recognition and support, and to break the stereotype of women's growth and development. Zhang Jing, vice president of Mary Kay, said at the forum.
Once again, the outlook for beauty consultants has been magnified
laocai
With the upgrading of consumption in the Chinese market, favorable policies have also promoted the need for enterprises to renew and build momentum in order to better adapt to China's current market environment. Among them, Mary Kay, a cosmetics brand that has been in China for nearly 30 years, has implemented major innovative measures this year, demonstrating its determination to develop and a promising future.
It is reported that in order to better empower women to seize opportunities, at this year's Mary Kay 60th Anniversary China Seminar, Mary Kay announced the launch of the "Onederful AP" platform, which means that as we move towards a new 60 years, Mary Kay's exclusive women's career opportunities will further unleash their potential.
Under this strategy, Mary Kay Asia Pacific's existing six markets will be condensed into a broader "big market". Beauty consultants will have the opportunity to start a business locally from "0 inventory" to have the opportunity to "go overseas" across borders with 0 threshold - in the near future, for beauty consultants in the Asia-Pacific region, they can open overseas independent branches of "Happy Shop" with one click, and can use the same products and the same Mary Kay experience to serve customers in different markets.
Zhang Jing mentioned in her speech at the scene: "In recent years, women, as an indispensable and important support for economic and cultural development, are shining and shining in national construction with their unique perspectives and innovative thinking. And 'She Thinking' will also play a unique role in business development. Business is beautiful because it creates value, and the world is lovely because it is diverse, so under such a new development concept, we women can open our arms to meet infinite possibilities. ”