Huawei's mobile phone market share counterattacked and returned to the TOP5, what efforts have been made behind it?
In recent years, the smartphone market has become increasingly competitive, and major manufacturers are constantly innovating and constantly adjusting their strategies and products. In this highly competitive market, Huawei was sanctioned in 2020, and its mobile phone business fell sharply, and the market was divided by other mobile phone manufacturers.
However, in recent years, Huawei has insisted on continuous efforts and innovation, and Huawei mobile phones have finally returned to the top 5 in the domestic market.
It is reported that Huawei's sales increased by 76% year-on-year with the excellent performance of the new P60 series and the Matex3 series foldable screen2%, with a market share of 13%, returning to the top 5 in China's smartphone market. At the same time, Huawei also maintained its second position in the high-end market above 600 yuan.
What efforts has Huawei made to achieve this?
It is true that Huawei's continuous R&D, innovation, and pursuit of excellence are the only way to survive PUBG. In recent years, the United States has cut off supplies and stopped providing all kinds of software and hardware to hinder Huawei's technological development. However, Huawei has invested a lot of resources and funds in R&D, production, and marketing to continuously improve its competitiveness.
First of all, Huawei has made great strides in R&D, launching a series of innovative and technologically advanced mobile phone products, such as the Huawei P60 series and the Matex 3 series foldable phones. The launch of these products not only improves the technical level and quality of Huawei mobile phones, but also enhances consumers' recognition and confidence in the Huawei brand.
Secondly, Huawei is also working hard to improve the ** chain and make various preparations.
For example, Huawei has stepped up cooperation with different vendors to avoid problems with a single vendor, and is also actively looking for alternative vendors to ensure the stability of the chainHuawei uses advanced information technology to realize real-time sharing and visualization of information on the first chain, reducing the number of connections and information transmission time, and improving the efficiency and reliability of the first chain.
In addition, Huawei has also increased its self-developed and localized production efforts to reduce its dependence on external ** chains.
In recent years, Huawei has been increasing its R&D investment, with annual R&D spending reaching hundreds of billions of yuan. In three years, Huawei has completed the comprehensive self-development of the three basic software of the operating system, database, and middleware, and has also completed 130,000 sets of equipment domestic alternative development, and actively invest heavily in the semiconductor chain.
To date, Huawei has developed 78 alternative software and hardware tools to ensure the continuity of R&D businessHuawei has also completed the localization of EDA tools for chips above 14nm, which is a prerequisite for semiconductor independenceHuawei has also carried out self-research and development of a series of EDA and other software, such as HarmonyOS OS, GaussDB database, and MetaERP.
All this shows that Huawei has made more efforts and difficulties since being squeezed out by the West, and gradually overcame the crisis of estrangement, thus successfully turning the situation around.
Of course, Huawei, as a leader in national smartphone brands, has always been innovating in innovation, R&D, and the pursuit of excellence.
Huawei's success is also due to its excellent management team, efficient operational capabilities, and the philosophy of always putting consumer needs first. Huawei continues to listen to consumers, resulting in a series of products that are well received by the market.
In addition, Huawei's continuous technological innovation, such as its leading position in the 5G field and the advancement of camera technology, also means that consumers have a good impression and trust in Huawei products.
In the future, Huawei will continue to devote itself to R&D and innovation to meet the changing needs of consumers and maintain its leading position in the domestic smartphone market.
In short, behind the return of Huawei mobile phones to the TOP5 against the trend is the unremitting efforts and struggles of Huawei employees. They continue to explore, innovate, and surpass themselves, and have made contributions to Huawei mobile phones. At the same time, Huawei has continuously improved its management and operation models to improve efficiency and reduce costs, providing strong support for the development of its mobile phone business.