Winter is coming, do you have a warm and stylish coat in your closet?If you're still struggling with cold weather and expensive clothes**, then you might want to keep an eye on the latest market developments. Do you know how much this year's down jacket** has risen compared to last year?Did you know that there is a kind of coat that is not only warm, but also cheap, and has become the new darling of the fashion industry?That's right, it's a military coat!
Down jackets are one of the most popular thermal coats in winter, and its main raw materials are duck down and goose down, the feathers of these two animals have good thermal insulation properties and can withstand low temperatures and wind chills. However, this year's down jacket** has seen a significant ** phenomenon, which has surprised and dissatisfied many consumers. According to statistics, this year's down jackets** have increased by more than 30% on average compared with last year, and some brands have even increased by more than 50%. So, what is the reason for down jackets***?
According to the analysis of industry insiders, the main reasons for down jackets are as follows:
Rising raw material costs。Due to the impact of the epidemic, the global duck and goose breeding industry has been severely hit, resulting in a significant decline in the number of ducks and geese, resulting in a decrease in the amount of duck down and goose down, it is reported that this year's duck down and goose down are 40% and 60% higher than last year. In addition, other raw materials for down jackets, such as fabrics, zippers, buttons, etc., have also been affected by international ** and logistics, ** have also risen.
Labor costs are rising。Due to the complexity of the production process of down jackets, a large number of manual operations are required, and in recent years, China's labor costs have been rising, resulting in the labor costs of down jackets also rising. It is understood that the labor cost of this year's down jacket is about 10% higher than last year.
Brand premium。Due to the strong market demand for down jackets, many well-known brands have also taken the opportunity to increase their pricing to increase their profits and brand influence. For example, a well-known down jacket brand, this year's down jacket is nearly half higher than last year's same down jacket.
There are many reasons for down jackets, both objective market factors and subjective brand factors. For consumers, this undoubtedly increases their purchase cost and pressure, making them less willing to buy down jackets. So, is there a coat that keeps you warm, saves money, and is still stylish?The answer is yes, and that is a military coat!
The military coat, as the name suggests, is the coat worn by soldiers, and its main characteristics are thick, durable, warm, and cheap. The history of military overcoats dates back to the last century, when soldiers fought in battles against the cold and enemy attacks.
Later, military coats also became the daily wear of civilians, especially in the first decade of the last century, military coats became a must-have for almost every family. However, with the development of the times, the scenery of the military coat is no longer there, and it is considered to be a backward, rustic, and old-fashioned clothing, and is gradually replaced by trendy down jackets, cotton clothes, etc. The military coat disappeared from view.
However, just this year, the military coat suddenly counterattacked and became a new trend in the market, attracting people's attention and popularity. According to reports, this year's sales of military coats have increased by nearly 10 times compared with last year, and there has even been a rush to buy them in some places. So, why can the military coat counterattack become a new trend in the market?There are several reasons for this:
This year's down jacket is significantly larger, which discourages many consumers, while the military coat is relatively stable and even declined. It is understood that the ** of an ordinary down jacket is more than 1,000 yuan, while the ** of a military coat is only about 100 yuan. Such a gap makes many consumers feel that military coats are more cost-effective and affordable, so they choose military coats as their winter coats.
Although the military coat is cheap, its warmth performance is not lost to the down jacket. The main materials of military coats are cotton and wool, both of which have good thermal insulation properties and can effectively block the cold and wind from the outside world. The design of the military coat is also reasonable, and its neckline, cuffs, waist and other parts have buttons or ropes, which can tightly enclose the body and prevent heat loss. The length of the military coat is also relatively long, which can cover the thighs and even the knees, giving a warm feeling. According to some consumers who have worn military coats, the warmth of military coats is very good, and even in sub-zero temperatures, they do not feel cold.
In addition to ** and warmth, the military coat also has an attractive feature, that is, fashionability. You might think that a military coat is an old-fashioned garment with no sense of fashion, but you're wrong. The military coat is actually a very individual and charming garment, its color and style are classic, can be matched with various styles of clothing, showing different temperament and style. The colors of military coats are mainly neutral colors such as green, gray, and black, which are very versatile, can be matched with clothing of any color, and can highlight the wearer's aura and temperament.
There are also a variety of styles of military coats, including long, short, loose, tight, etc., which can be chosen according to one's figure and preferences, and can be adjusted by buttons, ropes, belts, etc., to create different effects. The military coat can also be matched with various accessories, such as scarves, hats, gloves, shoes, etc., to increase the fashion sense and personal awareness of the military coat. The fashionability of military coats has not only been recognized by ordinary consumers, but also respected by the fashion industry.
In recent years, many well-known designers and brands have taken the military coat as their inspiration**, and the elements of the general coat have been integrated into their own works, creating many novel designs. For example, a well-known international brand added details such as the neckline, cuffs, and epaulettes of the military coat to its down jacket to create a military-style down jacket.
In addition, a well-known domestic brand has integrated the color, material, and tailoring characteristics of the military coat into its own cotton clothing, creating a retro-style cotton clothing. These designs have been well received by the fashion industry and consumers, and the fashionability of military coats has been more displayed and disseminated.
The counterattack of the military coat is due to its advantages, warmth, fashion and other aspects, which makes it stand out in the market and become a new trend. The military coat is not only a practical garment, but also a garment with a story, which carries a lot of history and culture, and also shows a lot of personality and charm. The counterattack of military coats also reflects the diversification of consumers' aesthetics and values, as well as the balance and integration of tradition and innovation.