Chao News reporter Xia Dan.
Scientific and technological innovation is an old topic, and it should be a long-term top topic.
At this year's first economic work conference, "promoting high-level scientific and technological self-reliance and self-reliance" appeared for the first time in the overall requirements of economic work. Among the nine key tasks deployed by the meeting for next year, the first is to "lead the construction of a modern industrial system with scientific and technological innovation".
The intensity of innovation is strengthening, and the breadth and depth of innovation still need to be strengthened. As the main body of scientific and technological innovation, how will enterprises "top" innovation?Yong Jinjun interviewed Qiu Jianping, chairman of Superstar Holding Group.
Yong Jinjun: 2023 is a year when the economy continues to be under pressure and difficult to move forward
Qiu Jianping: According to preliminary estimates, in 2023, the revenue of Superstar Holding Group will increase by 8% and the net profit will increase by 50%, which is the best profit year in the history of the company. Suffice it to say, 2023 has greatly exceeded our expectations.
Why?After analyzing the revenue structure, I found that compared with three years ago, the proportion of our overseas revenue has further increased from 40% to 55%, which means that our overseas share is expanding against the trend. I think the most fundamental reason is that the continuous scientific and technological innovation has made the international competitiveness of superstar manufacturing continue to increase, and more and more foreign consumers recognize superstar products and brands.
Greatstar Technology participated in the 134th Autumn Canton Fair. Courtesy of the company.
Let me give you an example, Zhongce Rubber, a subsidiary of the group, is currently ranked first in China.
First, the world's top nine, some high-end tires sell well in Europe and the United States, and orders are too late to do this year. I firmly believe that through scientific and technological innovation and continuous increase in R&D investment, the competitiveness of enterprises will become stronger and stronger.
This year, it is not easy for everyone, and it is not easy for superstars, but difficulties are like time, and they will eventually become a thing of the past, work hard, and believe that everything will be fine.
Yong Jinjun: **Among the nine key tasks deployed by the Economic Work Conference next year, the first is to "lead the construction of a modern industrial system with scientific and technological innovation". The Economic Work Conference of the Provincial Party Committee also emphasized "focusing on scientific and technological innovation to shape new advantages for development". Enterprises are the main body of scientific and technological innovation, what are the good practices of superstars in innovation?
Qiu Jianping: At this stage, for Chinese manufacturing, scientific and technological innovation must be increased.
From the perspective of the external environment, the unfavorable factors in the international political and economic environment have increased, and the degree of global economic recovery is still not optimistic. Technological innovation has become one of the biggest deterministic factors for overcoming uncertainty.
From the perspective of its own development, with reference to the development process of manufacturing in Europe and the United States, China has a strong manufacturing capacity, and is now leaping from a new stage of exporting manufacturing capacity to exporting brand capabilities, which requires the support of strong scientific and technological innovation.
As a Zhejiang enterprise focusing on manufacturing for 30 years, scientific and technological innovation is like the lifeline of a superstar.
Increase investment in science and technology. There is enough *** to have the possibility of winning the battle. In 2023, the R&D investment of Superstar Holding Group will increase by more than 20% year-on-year. Not long ago, we just announced that we will invest 10 billion yuan in scientific and technological innovation in the next three years (2024-2026). In fact, product competitiveness largely depends on the ability to innovate in science and technology.
Innovation is not boundless, but continuous innovation around the main business. Over the years, the company has always been innovating around the main business and making products to the extreme.
For example, Hangcha, starting from traditional forklifts and diesel forklifts, has transformed into new energy forklifts, intelligent unmanned forklifts and intelligent warehousing and logistics solutions, and this year's Hangcha A** and overall logistics solution revenue increased by 150% year-on-year, and orders in hand increased by more than 200%;For example, Zhongce Rubber has launched new energy vehicle tires through product technology innovation, and the revenue of new energy vehicle tires will increase by more than 80% year-on-year in 2023.
The Group's factory of the future. Courtesy of the company.
Aim for global open innovation. Open innovation, on the one hand, is to go out and see more, and keep abreast of the industry's technology trends and cutting-edge trends.
When I visited customers in Germany in 2015, I found that they were already at the forefront of lidar, and superstar's Guozi robots and Hangcha's unmanned forklifts all needed lidar technology for transformation and upgrading.
Due to the blockade of this technology in China at that time, I quickly set up a technology company after returning to China to focus on breakthroughs in lidar technology. Today, our self-developed LiDAR has broken through the neck technology and has been widely used in industrial robots and logistics robots.
At present, Greatstar Technology has more than 30,000 tool products, which are exported to more than 180 countries and regions around the world.
On the other hand, we should also be good at relying on external forces. A few days ago, Greatstar Technology just held a signing ceremony in Switzerland to acquire the Swiss global high-precision measurement brand tesa, which is currently the world's top two high-precision measurement tool manufacturers. Through a series of mergers and acquisitions, superstar's tool products will be further expanded to the high-end.
In recent years, the continuous mergers and acquisitions at home and abroad around the main business have made the company's technical strength rise to a new level. In addition, Superstar Holding Group also has 6 R&D centers outside of China, which are always in sync with the global R&D.
Yong Jinjun: Zhejiang to create a better innovation ecology, what do you expect to do?What role will superstars play in the innovation ecosystem?
Qiu Jianping: As the old saying goes, one hero has three gangs, and innovation also needs an innovation ecology, and it is far from enough for enterprises to go it alone.
The creation of an innovation ecology is inseparable from the best department. For example, basic innovation, breakthroughs from 0 to 1, which requires the first department to increase and guide investment in science and technology. The basic innovation capability has gone up, and the manufacturing industry will benefit from it.
For example, the retention of a large number of innovative talents, retaining talents is the key, but to create a good atmosphere for retaining talents, we need the full support of the first department.
At the same time, it is expected that reasonable policies will be introduced to support leading enterprises to lead the innovation of the global industrial chain, increase efforts to encourage global innovation of enterprises, and cultivate more world-class enterprises.
Zhongce Rubber Future Factory. Courtesy of the company.
But enterprises have always been the main body of scientific and technological innovation. The so-called subject should have the responsibility and responsibility of the subject.
There are many superstar innovations, such as independent innovation, cooperative innovation with customers and universities, mergers and acquisitions of foreign high-quality enterprises, introduction, digestion, absorption and re-innovation. Through various forms of innovation, we continue to increase the international competitiveness of local Chinese national brands, so that Made in China is well-known all over the world.
On the one hand, the group's Zhongce Rubber, Hangcha Group, Greatstar Technology, Xinchai Co., Ltd., and Guozi Robot Co., Ltd. can be said to be the best champions in their respective industries, and every innovation achievement of the company can be industrialized.
On the other hand, in recent years, Superstar Holding Group has continued to acquire high-quality enterprises and brands at home and abroad to improve the global industrial chain and innovation chain. Superstar will continue to accelerate the industrialization of scientific and technological innovation achievements in the innovation ecosystem.
Yong Jinjun: What is your prediction for the development situation of the enterprise in 2024?What's next?
Qiu Jianping: After the interview, I will go to the conference room next door to meet with important U.S. customer representatives face-to-face to discuss the cooperation plan for 2024. Customers are coming, and this is a signal for 2024.
As mentioned earlier, the experience in 2023 is more dangerous, more organic, and there are pressures and surprises. I remain firmly convinced that 2024 will also be a historic development opportunity.
Superstar Technology at the 2023 China International Hardware Show. Courtesy of the company.
We must always believe that there are more solutions than difficulties. If you want to survive, you must find a solution to the problem, and if the problem is solved, there will be orders and market share. So, no matter how difficult it is, be sure to maintain a positive mindset to solve the problem. For superstars, the next step is to unremittingly take the road of scientific and technological innovation and globalization.
Over the years, Greatstar Holding Group has been deeply engaged in the manufacturing industry, and we will continue to increase the capital and R&D innovation investment in the five major sections of the group's tools, forklifts, tires, robots and diesel engines, so as to invest the money earned every year into the development of the enterprise itself and make the company more competitive.
At the same time, it will continue to give full play to the advantages of the group's global development, continuously improve the global industrial layout, and accelerate the construction of an internationally competitive enterprise group. At present, the company continues to look for leading brands and enterprises in subdivided industries overseas, and acquires more international high-quality targets by virtue of the advantage of capital.
In addition, the Group will also accelerate the supply of products for the domestic consumer market, develop more new products suitable for the Chinese market, and bring better products and services to domestic consumers.
We will deeply cultivate Zhejiang, look to the world, and continue to become bigger, stronger and more refined. In the next three years, Greatstar Holding Group will continue to increase investment in manufacturing and technology, invest 10 billion yuan in fixed assets, invest 10 billion yuan in R&D, accelerate the construction of advanced manufacturing production bases, and increase technological leadership.
*Please indicate the source".