[Commercial Vehicle Xinnet Original].
In recent years, the rise of e-commerce live broadcasting, the prosperity of express logistics, and the continuous promotion of the national "double carbon" strategy have accelerated the process of new energy for urban distribution logistics vehicles. Light passenger car is one of the "pioneers", and the degree of new energy is far ahead in various segments of commercial vehicles. According to the insurance data, from January to September 2023, the cumulative sales of new energy light passenger cars in China, with new energy logistics vehicles as the absolute main force, were 9330,000 units, up 100% y/y, doubling the growth.
The hot market has given birth to "savage growth".
With the hot market comes the "players" who are eager to try.
From traditional light passenger car giants such as Foton Motor, Jiangling Motors, and SAIC Maxus, to "new players" such as Long-distance and New Gonow Automobile, more and more car companies are competing to lay out the field of new energy light passenger cars. For a time, new energy models covering passenger, freight, professional modification and other light passenger car segments have sprung up. "New and old players" not only expand many product categories according to user needs, but also cover pure electric, hybrid, hydrogen energy, methanol and other forms of energy.
The rapid growth of the market and the rapid release of market demand have also made the new energy light passenger car market show a state of oversupply, and chaos such as low prices and disorderly competition has also followed, seriously affecting the healthy and rapid development of the industry. For example, there are new energy light passenger car brands to compete for and open up the market by fighting the "best war", and the car is sold at the "cabbage price", and its products are far from the value;Some brands sell products with "wrong versions", "false space standards", and poor quality through exaggeration and false publicity, which infringes on the rights and interests of users and endangers the safety of users' lives.
In fact, as a new thing, new energy light passenger car has extremely high requirements for technology, quality control, after-sales, first-class chain, marketing channels and other aspects. Those "followers" who do not have core technology will not be able to escape the fate of being eliminated in the industry reshuffle.
The development of the industry returns to rationality
After several years of precipitation, the new energy light passenger car market began to adjust, and the development of the industry returned to rationality. More and more consumers are also returning to rational consumption, and they are beginning to tend to big brands that can be trusted and stand firmly, and face up to the demand for cars, and spend money on rigid needs.
In the final analysis, product power is the key to a company's foothold in the market, no matter how the market changes, users will still pay for high-quality products. After a big wave of sand, the era of low prices in the new energy light passenger car market has passed, and high-quality products are the real needs of users.
Especially in recent years, the financial means in the sales process of new energy vehicles have become more and more diverse. In order to sell cars, some brands recommend various "zero down payment" or even use "high amount and high loan" financial policies to users with weak purchasing power. However, "what is bought is not sold fine", some preferential policies that seem to be very good, there is a hidden trick behind it, and users will "step on the pit" if they are not careful.
For example, some "zero down payment"** will allow users to mortgage their new car to a third-party loan to raise funds and impound the vehicle. When the user understands that he has been deceived, he not only has no money but also takes on a large bank loan. There are even some car companies or 4S stores that directly cooperate with third-party platforms to provide so-called "3+2 finance" to some users with weak purchasing power. Although users can buy a car for zero yuan, the price of the car is often higher than the market price, and after the manufacturer has completed the 3-year car loan, they must continue to repay the loan to the third-party platform for 2 years before they can get the ownership of the vehicle.
All kinds of routines not only damage the user's property, but also seriously hurt the benign and healthy development of the new energy light passenger industry.
Fortunately, after several years of big waves, the development of the new energy light passenger car industry has gradually returned to the right track. As a leading brand focusing on the field of light passenger cars for 24 years, Tuano has always focused on customer needs, closely followed the development rhythm of the new energy light passenger car market, stabilized the pace of enterprise development, and played a leading role in the healthy and healthy development of the industry.
Strategic determination to consolidate the advantages of the first brand
As the first brand of new energy light passenger car, as early as 2015, Tuyano actively responded to the national policy, and completed the layout of the new energy industry ahead of schedule with full-scene and multi-purpose product innovation and research and development ideas. In addition, Tuyano Light Bus continues to increase industrial investment, has two intelligent manufacturing production bases and industry-leading "three electric" core technologies, and has more than 7,000 authorized patents, ranking first in the industry.
Today, relying on Foton Motor's profound heritage and global advantageous chain, Tuyano has built a new energy light passenger matrix covering the full range of large, medium and small vans, covering 7 124 cubic meters volume. It is reported that Tuyano New Energy's Elf Zhilan 6 square car will also be unveiled soon to meet the distribution needs of platform users and individual users.
In addition, in order to lower the threshold for purchasing new energy light passenger products, Tuano and BAIC Finance jointly launched the first "3-year 0 interest" fixed loan financing scheme in the field of new energy light passenger vehicles, covering all new energy models on sale in Tuyano. Moreover, this manufacturer's financial solution has no routines and no traps, which reduces the user's car purchase cost and reduces the user's repayment pressure in the most direct way, and achieves a one-stop service for car purchase, loan and license plate, bringing users higher car purchase efficiency.
It is reported that after the implementation of the "3-year 0-interest" policy, the proportion of users who use the 3-year interest-free financial scheme to buy cars in the sales of Tuano's new energy products has reached 51%, and the transparency rate has shown a stepwise increase. At the same time, this has also led to the increase in the overall sales of Tuyano new energy products. According to the data, in November 1, Tuyano New Energy sales exceeded 1,000 for 7 consecutive months, with a market share of 369%, continue to consolidate the market position of the first brand of new energy light passenger cars.
In the future, as the new energy light passenger car market and users become more and more rational, whether they can deepen the quality and service of products will be the key for car companies to gain a foothold in the market. And in this regard, Foton Tuano has been at the forefront of the industry.