SinceHuaweiSince encountering US sanctions,ApplesThe move from China has accelerated and turned to the Indian market is seen as a move to deal with possible future constraints. However,ApplesIt was not expected that the threat of sanctions would come so quickly, it completely "lost".
The Indian market, which has cheap labor with China, seems to beApplesBut there are a series of problems that plague itApples。First of all, the general quality of employees in India is low and the infrastructure is not perfect, which leads to:ApplesIn India, the level of production efficiency and quality control has been greatly reduced. For example,iphone15In the Indian market, there have been many problems such as paint peeling on the fuselage and ash on the lens, althoughApplesIt was explained that these models were manufactured by Indian companies, but consumers did not buy it. These problems have led to:iphone15Sales were lower than expectedApplesThe market value of the company has evaporated by hundreds of billions of dollars, and the capital behind it has also begun to declineApples
Secondly,HuaweiAfter three years of hibernation, the highly sought-after one has finally been launchedmate60series, whileXiaomiIt also performed well in the high-end market and launched a new oneXiaomiSurging OS systemXiaomi 14Series. The performance of these two domestic brands is rightApples's sales have had quite a hit. The data shows thatXiaomi 14Just 10 days after the series went on sale, omni-channel sales exceeded 1.44 million units, becomingMobile phonesHighlights of the market. XiaomiwithHuaweiand other domestic brands have won high praise from the mainstream with their excellent performance and technology, and are considered to be domesticMobile phonesAn important milestone in the rise. Consumers are also choosing domestic production more and more rationallyMobile phones, no longer blindly pursuing foreign brands, especially the post-80s and post-90s consumers are more inclined to chooseXiaomiHuaweiand other domestic brands.
In recent years, there has been a fundamental shift in consumer buying behavior, from blindly pursuing foreign brands to rational choices. There are many reasons for this shift.
First of all, it is the consumer's interest in domestic productionMobile phonesrecognition and trust. DomesticMobile phonesIn the past year, the brand has broken through its own limitations, improved product quality and innovation ability, and won praise from consumers. Huaweimate60series andXiaomi 14The successful launch of the series is the epitome of this recognition.
Secondly, it is the consumer's perception of product qualityTechnologyand connotation and other aspects of the emphasis. It can be seen from the latest consumer trend analysis report that consumers are now more rational and no longer buy imported products in order to pursue "face". In particular, post-90s consumers pay more attention to product performance and innovation when buying electronic products, and they tend to choose domestic products with high-quality performance and technologyMobile phones
Finally, domesticMobile phonesThe breakthrough of the market and the gradual reduction of the market share of imported brands are also manifestations of the change in consumption concepts. The data shows that throughout the month of November,XiaomiMobile phonesThe number of activations increased by 44 year-on-year1%, preempting 183% market share, back to the first position of domestic brands,HuaweiThis is a close second. These data bode well for domestic productionMobile phonesThe market will continue to maintain strong momentum in the future.
In general, 2023 is domesticMobile phonesA year of market rise. Consumers' purchasing behavior has shifted from blindly pursuing foreign brands to more rational choices, which is both consumers' perception of domestic productionMobile phonesThe recognition and trust are also for the quality of the productsTechnologyand connotation and other aspects of the focus on the results. DomesticMobile phonesThe brand has won the growth of market share by virtue of excellent performance and technology, and the imported brand has gradually lostPremiumAbility.
However, domesticMobile phonesThe market also faces some challenges. For example, some brands still have gaps in technological innovation and design, and need to increase R&D efforts;At the same time, the competition in the domestic market is fierce, and the competition between brands will be more intense, and it is necessary to continuously improve the competitiveness and differentiation of products.
In my personal opinion, domesticMobile phonesAlthough the industry has made remarkable achievements, it still faces many challenges and opportunities. With the continuous advancement of technology and the change of consumer demand, domestic productionMobile phonesBrands have the opportunity to continue to grow and develop. At the same time, it is necessary to strengthen R&D and innovation, improve product quality and technical level, launch more fierce competition with international brands, and strive to gain a larger share in the global market. Only then, domesticMobile phonesOnly then can the industry continue to maintain a strong momentum of development.