According to the "2022 Vehicle Memory Chip Industry Research Report", the overall market size of global smartphone storage will reach $46 billion in 2021, while the overall market size of automotive storage products in the same period will be about $4.5 billion, which is only 1 of the mobile phone market 10, but under the general trend of intelligent networked vehicle development, automobiles will become one of the main growth directions of the storage IC industry, and it is expected that by 2027, the overall global automotive storage market size will exceed 12.5 billion US dollars, with a compound growth rate of 18 from 2021 to 20276%, much higher than the industry average.
Seize the opportunity to quickly grasp market trends
With the advancement of automotive intelligence, the demand for on-board storage capacity, density and bandwidth of high-level autonomous vehicles has increased significantly, and on-board semiconductors will usher in a period of rapid development. As a benchmark for China's storage brand enterprises, Longsys has also seized the development opportunity in a timely manner, and has been laying out the automotive-grade memory market since 2017, incubating automotive-grade products, and mass-producing the products in 2020. At present, Longsys' automotive-grade EMMC and automotive-grade UFS have been recognized by customers and started commercial use, and have been successfully applied to intelligent cockpits, ADAS advanced assisted driving, in-vehicle monitoring, T Box (Internet of Vehicles System) and other fields, with customers covering mainstream automotive brands, and it can be said that Longsys has grasped the rhythm of the development of the smart car market.
Two advantages to build a solid core competitiveness
Automotive storage products have the characteristics of high entry threshold and obvious market oligopoly. Compared with consumer electronics, the R&D cycle of automotive-grade memory is long, the verification cycle is long, and the certification process is cumbersome, and the entire certification process can take up to 4-5 years, which has barriers in technology, capital, and talents. Longsys benefits from its earlier layout and has an absolute first-mover advantage and core competitiveness that other manufacturers do not have.
The first is customization. Due to the diverse application forms of automotive-grade memory, each of which has different requirements for storage speed, stability, multi-channel writing, and even comprehensive cost performance, it is not possible to use a single standard product, while Longsys can make customized solutions based on customers' usage scenarios to meet customers' special needs.
Secondly, compared with foreign brands, Longsys is able to provide more humanized services to local large, medium and small customers. Longsys has a professional FAE team with strong engineering capabilities, and once customers have problems in the product development process, they can respond in a timely manner, provide efficient services, and greatly save costs. In addition, as a local brand, Longsys has a better understanding of the actual needs of customers and can customize products according to the specific conditions of customers.
As an innovator of China's storage brand, Longsys is leading the development trend of the on-board storage market with its profound technology accumulation and forward-looking market layout. In the future, with the continuous improvement of automotive electronics and intelligence, the on-board storage market will usher in a broader space for development. Longsys will continue to devote itself to technological innovation and quality improvement, provide global automakers with better automotive-grade memory solutions, and contribute to the sustainable development of the automotive industry.