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Financial Investment News reporter Xue Lei
Recently, the well-known snack wholesale brand - Snacks is very busy and has received an investment of more than 1 billion yuan from two major leisure snack listed companies, Miss You and Yanjin Shop, which has aroused heated discussions in the market.
Zhan Junhao, founder of Fujian Great Aim Brand Positioning Consulting and public relations partner of Fuzhou Gongsun Ce, said in an interview with a reporter from Financial Investment News that the strategic cooperation announced by the four companies of Miss You, Yanjin Shop, Snacks is very busy, and Zhao Yiming Snacks is a strong alliance model. By integrating the resources of all parties, we will jointly enhance the brand influence and achieve complementary advantages and win-win development. 
Cartography Qing Zixiu
Snacks are very busy, with a revenue of nearly 3.8 billion yuan in the first half of the yearOn December 18th, I miss you, Yanjin Shop, Snacks are busy, and Zhao Yiming Snacks Quartet jointly signed a strategic cooperation investment agreement in Changsha, and I miss you and Yanjin Shop invested 700 million yuan and 3 million yuan respectively in Snacks Busy Group500 million yuan.
I want you to announce that this time with its wholly-owned subsidiary, Simple Qiao Kitchen Health Food, Henan I want you leisurely technology, a total of 700 million yuan of capital investment in snacks is very busy, of which 163600,000 yuan is included in the registered capital, and the remaining funds are included in the capital reserve. After the completion of the capital increase, I think you and your wholly-owned subsidiaries will hold a total of 664% equity. According to this calculation, the investment valuation of this capital increase on snacks is 105400 million yuan
Zhang Xuewu, the controlling shareholder of Yanjin Shop and chairman of Yanjin Shop Holdings, said: "I miss you so much, and the two major snack manufacturing groups of Yanjin Shop are very busy, marking that manufacturers work together with channel providers to create efficient channels. In the future, snacks are busy and will further optimize the ** chain, so miss you, Yanjin Shop will deliver high-quality products to consumers through snacks and Zhao Yiming snacks, which will help the rapid development of the channel at the same time, it will also rapidly increase the market share of the products of the two companies. ”
In the announcement of thinking about you, it also disclosed for the first time the financial situation of snacks is very busy. According to the announcement, in 2022, snacks will be very busy to achieve revenue of 430.2 billion yuan, net profit of 61.53 million yuan. In the first half of 2023, snacks are busy to achieve revenue of 378.1 billion yuan, net profit of 1$2.1 billion. As of November 2023, the total number of stores in the country has exceeded 6,500, ranking first in the industry.
The reporter of the Financial Investment News noticedSnacks are busy, and the revenue data in the first half of this year has surpassed most listed leisure snack companies.
The traditional casual snack giant Three Squirrels had a revenue of 28 in the first half of the year9.3 billion yuan;Yanjin Shop achieved operating income of 18 in the first half of the year9.4 billion yuan;Ganyuan Food's operating income in the first half of the year was 82.6 billion yuan;Qinqin Food achieved sales revenue of 5 in the first half of the year6.9 billion yuan;Youyou Food's operating income in the first half of 2023 is 4800 million yuan;Huang Shanghuang achieved operating income of 11 in the first half of the year4.7 billion yuan, Jinzai Food achieved operating income of 9 in the first half of the year2.5 billion yuan, which is not as busy as snacks.
In terms of net profit, in the first half of this year, the net profit of a number of listed snack food companies did not reach 100 million yuan. For example, Qinqin Food, Jinzai Food, Gui Faxiang, Youyou Food, Huang Shanghuang and other brands.
The food and beverage industry will embrace differentiated competition
Zhan Junhao said that this cooperation is conducive to increasing the market value of the two listed companies, increasing performance highlights, and further consolidating their position in the industry. At the same time, by investing in snacks is busy, the two companies can increase brand awareness and lay the foundation for future business expansion.
Zhan Junhao believes that this strategic cooperation has a certain influence on the entire food and beverage industry. Not long ago, Snacks was busy and Zhao Yiming just announced a strategic merger, after the merger of the two brands, the total number of stores is nearly 7,000, coupled with the financing of 1 billion yuan, which has accelerated the progress of industry integration.
In this context, food and beverage companies may need to optimize the integration of upstream and downstream resources, reduce overall costs or enhance brand awareness, so as to obtain more brand premium space.
Zhan Junhao said that the strategic cooperation between the four companies will help promote the innovation and development of the entire food and beverage industry. Through joint R&D, resource sharing, market expansion, etc., the four companies can jointly explore new paths for the development of the industry and provide impetus for the transformation and upgrading of the industry.
There are also certain risks and challenges associated with this strategic cooperation, such as uncertain return on investment and intensified market competition. To address these risks and challenges, synergies need to be strengthened to ensure the smooth running of investment projects. At the same time, it is necessary to pay close attention to market dynamics and flexibly adjust the strategic layout. Zhan Junhao said.
Zhan Junhao further said that the future development trend of the food and beverage industry is to increase market share by building brands. Building a brand requires differentiated positioning, after all, it is the consumer who ultimately pays.
The choice logic of consumers is to see what is the difference between different brands in the same category, if it is a homogeneous product, under normal circumstances, consumers will only choose familiar brands, and will not buy products of unfamiliar brands at will.
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