As an independent station seller, you often encounter such problemsWrote a series of wonderful articlesbut can't attract enough traffic, which makes it difficult to convert into an actual sales opportunity.
At this time,Optimizing your keyword layout is a crucial part。In this issue, PhotonPay will be detailedIntroduce how independent stations use keyword layout to improve ** traffic and rankings
What are keywords?
A keyword is a word or phrase that a user enters into a search engine and is used to query relevant information. Keywords are consciously used in content to help search engines understand the topic and content of a web page, thereby improving the page's ranking in relevant search results.
How do I find keywords?
By carefully researching and selecting keywords and optimizing them to match content and user intent, you can improve the ranking of independent stations in search engines. There are many ways to identify keywords, and there are a few common ways to find them.
Look at your competitors' keywords
Why dig up your competitors' keywords?Because they have identified which words have high traffic and appropriate difficulty. However, we can't simply follow in their footsteps, but instead choose core words that work for ourselves in order to develop more relevant content based on that.
Google Keyword Difficulty Mining Tool
Pay attention to keyword difficulty when using the keyword tool. Keywords that are too difficult are not so easy to rank on the first page, so we can choose words with low difficulty but good traffic as the focus of optimization.
Dig from social or shopping platforms
Foreign social networks and shopping platforms are a good place to dig keywords, and you can record them in ** after finding them.
How do I identify keywords?
In order to achieve better keyword optimization results, it is very important to determine the keywords that are suitable for your independent site. The following points should be taken into account when choosing:
Competitiveness:Use tools to see how difficult keywords are to optimize and avoid keywords that are difficult to compete for.
Business Value:Different keywords have different business values. When searching for different keywords, users may be in the stage of knowing, comparing, or buying. Therefore, it is necessary to make a reasonable choice based on the commercial value of the keyword.
Target Audience:Target and filter according to the audience targeted by your own independent station.
**Subject:Choose valuable keywords that are associated with the theme, content, and products of your independent site.
Diversity:Consider user search habits and variations, and choose keywords with high relevance to meet the needs of different users.
Distinguish from the platformSome keywords may have a large search volume on the platform, but they may not be applicable on other platforms, so you should choose them in a targeted manner.
How to do a good keyword layout?
Layout keywords on the homepage
The homepage is the page with the highest weight among all the pages of the independent site, and when laying out keywords for the homepage, we can add keywords in the navigation, add keywords to the title of the article, and add keywords to the copyright information at the bottom.
Layout keywords in the title
The number of keywords in the title should not exceed three, and the length of the title should not exceed 120 charactersMultiple keywords should be separated by underscores and middle dashes;The higher the headline keyword, the higher the weight given, and generally the better the ranking;When setting keywords, the product word should be placed in the front and the brand word should be placed in the back to improve the best efficiency.
Lay out the keywords in the description
Must be a high-level summary of the content of the page's topicDescriptions must be smooth, concise, and logical. Generally, it should be no more than 150 characters, and the description should be relevant to the content of the page.
Lay out keywords in keywords
There are generally no more than 3 keywords, and each keyword should not be too long;When a keyword ranks poorly, important keywords should be placed first, unless the site is heavily weighted.
Make use of keywords on the content page
When optimizing the keyword distribution, you should do keyword optimization for the title of each column. Here's how to do it: Use one long-tail keyword for each title;Long-tail keywords should appear three or four times in the article;The core keyword should appear at least two to three times in the article;Each column should correspond to a keyword, and the relevant keywords should also be listed at the end of the content page.
Resources**.
1."Dry Goods Sharing丨How to Do Keyword Layout for Cross-border E-commerce Independent Stations", 2023, plus pomelo foreign trade circle.
2."How to do keyword layout for independent stations?".to improve ** traffic and ranking", 2023, 2cshop cross-border research society.