Looking back on 2023, the growth rate of the mobile economy has also slowed down significantly due to the global economic downturn and weak consumption. According to dataAccording to AI statistics, in the first half of 2023, the number of double-ended** mobile applications worldwide will be 76.8 billion, an increase of only 3% year-on-year1%, the growth rate slowed.
However, at the same time, the applications** and revenues of vertical fields such as mobile e-commerce and financial technology continue to explode, which is leading the global mobile economy to break through. According to dataAccording to AI data, in the first half of 2023, global iOS and Google Play dual-ended non-gaming app revenue increased by 16%. While overall revenue from gaming apps is relatively flat, the number of gaming users in emerging markets continues to grow.
In such a competitive environment, only by expanding your monetization strategy to stay competitive will you have a chance to reach your revenue goals. In this issue, we will ** the 2023 Global Mobile App Monetization Model to help developers seize the current critical opportunity to maximize returns.
Global mobile app monetization trendsAccording to dataAccording to the 2023 Mobile App Revenue Report released by AI, mobile apps are adopting a comprehensive monetization strategy that includes ads and in-app purchases to enhance monetization capabilities. Let's take a lookDifferent monetization models to learn more and decide which one might be right for you. 
In-app ads
Advertising Revenue (IAA):How much money app publishers earn from advertising in their apps. Developers earn money every time a user clicks on an ad or installs an app. There are 6 main ad formats to choose from: the following 6 banner ads.
Interstitials.
Native advertising. **Ad.
Incentive** advertising.
Playable ads. In-app purchases
Paid apps:Users make a one-time payment to use the app. Alternatively, you can try offering a free trial that lets users try your app for a limited time before paying for it.
But with so many free apps, the competition is fierce. 96% of apps are free on Google Play and 92% on the Apple Store, so paid apps must offer excellent value, features, or unique features that are hard to spot among free apps.
Subscription model:Subscriptions are in-app purchases that are offered by a special platform. It can be automatically deducted according to a fixed period, which is generally very popular among non-game apps.
In-App Purchase (IAP):In-app purchases, which are free** apps that users can pay for premium features, extra content, new experiences, or other "premium" content.
Hybrid monetization model
Under the current industry development, mobile revenue giants in the fields of social platforms, mobile games and *** have adopted diversified monetization strategies. More than half of the top apps use a hybrid monetization model of both ads and in-app purchases.
These approaches can help you scale your bottom line, build sustainability, and ultimately help you increase and maximize your LTV for higher profits.
Global mobile ad revenue trendsMobile ad spend accounted for about two-thirds of total mobile app spend in 2022, and non-gaming apps accounted for about two-thirds of that total. 
In terms of advertising revenue market distribution, according to 2022 data, North America ranks first in advertising revenue, second in Asia, and third in Europe.
Dry Goods Extraction:
1) The 6 most used ad platforms on the market – AdMob, Applovin, IronSource, Vungle, Adcolony, Unity Ads. It is recommended to choose the platform according to the actual APP category, and the main difference is the difference between game APP and non-game APP.
2) The advertising market can break through from English-speaking countries, Latin America, and Europe, and it is recommended to have an in-depth understanding of the advertising revenue opportunities in your market.
Global mobile in-app purchase revenue trendsAccording to the data, the total mobile app spending in 2022 exceeded $500 billion, of which,App stores account for one-third of the monetization, of which iOS accounts for 50%, Google Play accounts for 27%, and Chinese third-party stores account for 23%. It shows that the potential of the iOS platform is large enough, and IOS is still the leader in terms of in-app purchases. 
Among them, 98%** of the main in-app purchase revenue of game apps is one-time in-app purchases, while 71%** of the main in-app purchase revenue of non-game apps is subscription revenue.
The growing popularity of the subscription model reflects a modest** point of month-to-month quarterly billing. The revenue share of mid-priced ($10, $100) in-app purchases for non-gaming apps increased. How can non-travel categories increase revenue?The report gives the following strategies:
1) Paid removal of ads = more revenue
YouTube, for example, offers a premium subscription service — remove ads.
2) Attract users at a lower price point
Netflix, for example, has launched an ad-based subscription — a low-cost subscription service with ads.
Which monetization strategy is best for your appAt the end of the day, to get the best results, you should use a multi-pronged approach to monetization.
Reference: **:d ataAI "2023 Mobile App Revenue Report";It is for informational purposes only and does not constitute any professional advice or service.