The free screening of charity films by Charity and Public Welfare Newspaper (Luo Zhen) is a cultural project to benefit the people. In recent years, public welfare film screening activities have been actively carried out across the country, selecting excellent works, combining public welfare films with the dissemination of positive social energy and civilized practice activities in the new era, and building a big stage for entertaining and education, which has been warmly welcomed by the masses.
The propaganda theme is "Big Difference".
At present, public welfare film screening activities select films with different themes such as war, inspirational, rural, and opera to meet the needs of different people. Theme screening: According to selected films such as festivals and publicity needs, public welfare publicity activities such as rural revitalization, fraud prevention, drowning prevention, and changing customs are organized to create a good social trend in edutainment.
In Shanghai, on the occasion of the first anniversary of the implementation of the "Anti-Telecom Network Fraud Law", the launching ceremony of the anti-fraud film tour was held at the Shanghai Daguang Cinema. The event was co-sponsored by the Shanghai Municipal Public Security Bureau and the Shanghai Municipal Film Bureau, aiming to further create a strong atmosphere of "anti-fraud by the whole society and the whole people". It is reported that in the next year, the movie "All or Nothing" will successively enter the rural areas, communities, schools, and enterprises in Shanghai to carry out public welfare screenings, and carry out anti-fraud prevention publicity and education through immersive viewing experience.
This year, in Hanzhong City, Shaanxi Province, the public welfare film service station delivered a series of public welfare films with truth and warmth to residents. According to statistics, as of the end of November this year, the public welfare film service station in Hantai District, Hanzhong City, has screened a total of 3,026 films, benefiting nearly 300,000 audiences, and achieving 100% full coverage of administrative villages and communities.
According to reports, Hantai District has carefully organized a number of excellent domestic films that carry forward the core values of socialism and reflect the achievements of poverty alleviation and rural revitalization for public welfare screenings, such as the feature films "King of the Sky" and "Ten Thousand Miles Home", science and education films "Common Sense of Internet Fraud Prevention" and "Lucid Waters and Green Mountains Sharing and Co-construction", etc., continue to carry out publicity work such as red education, legal knowledge, agricultural science and technology, and new trends of civilization, and combine public welfare films with the dissemination of positive social energy and civilized practice activities in the new era. In addition, the public welfare film service station actively carries out theme activities such as "2023 Our Chinese Dream Culture Enters Ten Thousand Homes" and "Condensing the Chinese Soul and Building the Chinese Dream Together", and carefully plans a variety of screening activities during the Spring Festival, Labor Day, Children's Day and other festivals, so that public welfare films can enter government agencies, communities, administrative villages, etc., and strive to open up the "last mile" of public cultural services.
Enrich the lives of urban and rural residents
Sit on a small bench, under the tree at the head of the village or in the civic square** movie ......This is a childhood memory for many people. Nowadays, thanks to public welfare film screening activities, free movie-watching activities are becoming more and more common, lighting up the "nightlife" of urban and rural residents, and achieving cultural pleasure, cultural benefit, and cultural education.
In Ningyang County, Shandong Province, public welfare films have entered the countryside to empower the revitalization of rural culture. In order to further enrich the spiritual and cultural life of the masses, Dongshu Town recently launched the "Public Welfare Film into the Countryside" cultural benefit activity, and presented the first public welfare screening activity this winter to the masses. At the screening point in Xizhangzhuang Village, the villagers sat together in groups of three or five, discussing while watching the movie, the atmosphere was lively and harmonious, the movie had a good effect, and the picture was clear. Everyone was attracted by the wonderful pictures on the screen and relived the memories of the light and shadow years. "Although every household has a TV, I still like this kind of excitement when everyone gets together, we elderly people don't use electronic products, and the public welfare film screening activity is really good. Mr. Wu, a villager, said.
In Duyun City, Guizhou Province, public welfare film screenings have made the cultural life of the masses "sound and colorful". In order to further improve the level of public cultural services, the Wangsi Community of Yundong Town, Duyun City, relied on the fixed screening points of rural public welfare film screenings in Wangsi resettlement points to organize and carry out rural public welfare film screening activities. Wangsi Community adopts the "menu" and "special" methods to launch various screening activities, with a variety of film types, themes and flexible screening time to meet the needs of different people.
According to reports, since the fixed screening point for rural film public welfare screening in Wangsi resettlement site was put into use, it has successively screened films such as "Ten Thousand Miles Home", "Bear Infested, Accompany Me "Bear Core"", "Man Jianghong", "Bloody Dabie Mountain", "Lonely on the Moon", etc., and according to the conditions of the venue and the time schedule of the moviegoers, some films will be screened repeatedly, so that everyone who wants to watch the film can see their favorite films.
In Ziyang, Sichuan, public welfare screening activities enrich the nightlife of employees. Recently, the screening activity of "Public Welfare Film into the Park" in Anyue County entered the Anyue Economic Development Zone, and more than 200 factory workers of local footwear and clothing enterprises enjoyed the fun and beauty brought by the movie. The relevant person in charge of the Propaganda Department of the Anyue County Party Committee said that the public welfare screening activities can bring a "spiritual and cultural" feast to the employees of the enterprise, which can not only alleviate their daily work fatigue, but also meet their spiritual and cultural needs, and further create a harmonious and warm living atmosphere in the park. It is reported that this event is the first screening activity of Anyue County's "Public Welfare Film into the Park". Next, the Propaganda Department of the Anyue County Party Committee will continue to cooperate with relevant departments to continue to carry out public welfare film screening activities in Anyue Economic Development Zone and related enterprises in combination with the actual situation of the enterprise and the off-duty time, viewing needs, and venue arrangements of the employees.