The digital yuan has been promoted for four years, why is the usage rate low?Behind the hidden analysis!
The digital yuan has been promoted for four years, why"Applause is not popular"？Since China launched the research and development of digital yuan in 2016, after four years of development, the digital yuan app has been tested in many cities, and online and offline scenarios have been continuously expanded. However, despite the many technological advantages of the digital yuan and the replacement of cash to a certain extent, we found that very few people actually use the digital yuan in their daily lives. So, why has the digital yuan been promoted for four years, but few people are interested?This article will analyze the reasons for the slow promotion of the digital yuan and the future development trend from the actual situation.
You need to understand the definition of the digital yuan. Digital Yuan, abbreviation"dcep", is a fiat currency issued by the People's Bank of China and is intended to replace cash and facilitate payments by the public. Compared with traditional electronic payment methods such as Alipay and WeChat Pay, e-CNY has the characteristics of national credit endorsement, controllable issuance, and high security. But in real life, we find that most people still prefer to use third-party payment tools such as Alipay and WeChat Pay.
One reason: the power of habit is hard to break. Cash has long been an indispensable payment tool in people's lives. Despite the advantages of the digital yuan in terms of security and convenience, people have become accustomed to using third-party payment tools such as Alipay and WeChat Pay. It takes time and opportunity to change this habit. In addition, it is also difficult for middle-aged and elderly people to learn to use new payment methods, which also limits the adoption of the digital yuan.
Reason 2: The convenience of third-party payment platforms. Compared with digital yuan, third-party payment platforms such as Alipay and WeChat Pay are more functional, not only supporting ** payment, but also can be used in daily life scenarios such as taxis and supermarket shopping. However, the digital yuan is currently limited to a few scenarios in pilot cities, and the scope of use is limited. In addition, third-party payment platforms have established a stable user base, attracting a large number of merchants, forming a virtuous circle. In contrast, the digital yuan is less competitive in this area.
Reason 3: Privacy protection and data security issues. As a new type of digital currency, the digital yuan has advantages in terms of security, but many people are still worried about privacy protection and data security issues. Compared with third-party payment platforms, e-CNY involves national financial security and is more strictly regulated, which will affect the public's confidence in e-CNY.
How should the digital yuan be conquered in the future?First of all, we need to step up publicity efforts to increase public awareness and acceptance of the digital yuan. Through various channels and methods, more people will understand the advantages of e-CNY, and guide the public to gradually change their payment habits. Second, broaden the application scenarios to realize the complementarity between e-CNY and third-party payment platforms. The digital yuan can play an advantage in scenarios such as public transportation and public payment, providing more convenience for the public. Finally, strengthen privacy protection and data security to increase people's trust. Establish a sound data security protection system to ensure the privacy and information security of the public when using e-RMB.
To sum up: Although China began promoting the digital yuan four years ago, the number of people using the digital yuan is still relatively low. The reasons are, first, the difficulty of forming habits, second, the convenience of third-party payment platforms, and third, privacy protection and data security. However, as a fiat digital currency, the digital yuan is strategically important. We believe that with the continuous advancement of technology and the continuous improvement of policies, the digital yuan will usher in a wider application and inject new vitality into the development of China's financial industry. We also invite you to leave your views in the comment area and work together on the future development of the digital yuan.