Relying on "take-out" to meet three meals a day has become the norm for many young people.
Nowadays, in the daily "take-out list" of the post-90s and post-00s, in addition to three meals a day, lunch break refreshments, mobile phones, flowers, medicines and other categories appear frequently. Buy some oil, salt, sauce, vinegar, and the small supermarket downstairs has also become a pick-up point for community e-commerce, where many people buy groceries and daily necessities.
*Originated from the InternetIn the daily life of countless meals a day, clothing, food, housing and transportation, the consumption needs of young people are also quietly undergoing some changes.
From traditional supermarkets to local retail, the retail format has entered a new era.
For the retail industry, new demands are always emerging, and these demands are reshaping the retail landscape.
Since the beginning of this year, with the return of consumption power to offline and the integration of online and offline, catering, tourism and other industries have taken the lead in recovery, and the value of local retail is emerging.
So, what is local retail?A general concept is consumer-centric, mainly covering the consumer market of goods and various services within a radius of five to ten kilometers. Local retail goods and services are local, whether it's a nearby restaurant or a leisure and entertainment business, consumers can do it through takeaway or in-store purchases.
This also means that local retail, with local**, local fulfillment and local consumption as the core, can not only provide consumers with richer and more immediate needs, but also help more local brands open up more markets and bring more sales channels to local merchants.
Overall, the transformation from traditional supermarkets to local retail is driven by changes in consumer demand, supply, and innovation in retail models.
The new changes in the retail format have also brought new business opportunities to many local retail companies.
In the face of new business opportunities, many retail companies have actively responded to meet the growing local retail consumer demand through localized products** and after-sales service upgrades.
More and more companies are starting the "second half" of retail through retail platforms such as Meituan and Ele.me.
*Originated from the InternetFirst of all, instant retail has met the consumption needs of consumers with higher and higher delivery timeliness.
Secondly, as residents' consumption shifts from centralized department stores and supermarkets to personalized convenience stores and community e-commerce, the demand for "proximity" has increased significantly.
In addition, the rapid growth of retail sales in the service sector is in line with the new trend of consumption in which residents are no longer centered on commodities, but pay equal attention to goods and services.
Since August, the National Bureau of Statistics has released data on retail sales in the services sector as a separate measure. Data show that in the first three quarters, retail sales in the service industry increased by 18 percent year-on-year9%。The growth rate was 13 percent higher than the growth rate of retail sales of goods4 percentage points, 7 percentage points higher than the growth rate of online retail sales3 percentage points, the service retail industry has become a new blue ocean.
Behind the soaring data are endless business opportunities brought by service retail. Some merchants have firmly grasped the opportunities brought by the growth of service retail by partnering with retail platforms.
Whether it is instant retail or community e-commerce, it has become the daily life of many people, and local retail has also helped tens of millions of brick-and-mortar stores become the driving force of economic construction.
This is an era of three hundred and sixty lines, all in the "volume".
For more brick-and-mortar stores, local retail is not only a new business opportunity, but also faces more fierce competition.
Today, local retail has become an important market for major e-commerce giants to compete for.
Taking instant retail as an example, the data shows that instant orders will reach 308 in 2021500 million, with more than 600 million users. It is expected that by the end of 2022, the order volume will exceed 40 billion and the number of users will exceed 7500 million.
*Originated from the InternetOn the one hand, local retail has brought huge imagination to retail platforms and local enterprises, attracting more and more players.
On the other hand, such a large and complex local consumption scenario means that it is difficult for the previous operation model of supermarkets and e-commerce to truly meet the immediate consumption needs of users.
The development of the local retail industry objectively puts forward higher requirements for data capabilities, first-chain management capabilities, and service capabilities.
In recent years, retail platforms such as Ele.me and Meituan have not only been active in the world, but also strengthened their layout in the field of live broadcasting. For example, in July this year, in response to the needs of "high-frequency users of takeaways", Ele.me launched a product called "takeaway hoarding coupons" in the Douyin live broadcast room.
In August this year, Meituan partnered with high-quality leisure and entertainment businesses in 58 cities across the country to create a 12-hour uninterrupted live broadcast of the "Qixi Festival". The trading volume of the day exceeded 100 million. Many local retail brands have gained a large number of new users through this live broadcast, achieving a breakthrough in sales.
Looking ahead, with the continuous release of local consumer demand, the local consumption scene continues to expand, and the supply and service of retail platforms are also becoming more and more perfect. Tens of millions of brick-and-mortar stores stand on the new trend, which will also bring new imagination to the local retail industry.