Hanoi, Vietnam, December 16, 2023On December 16, local time, Lynk & Co's first Lynk & Co space in Vietnam officially opened in the capital Hanoi, and will start selling three models: Lynk & Co 01, Lynk & Co 05 and Lynk & Co 09. This is not only Lynk & Co's "first move" to seize the new market in Southeast Asia, but also the acceleration of Lynk & Co's "Asia-Pacific Strategy". From deeply cultivating the Gulf countries in the Middle East to exploring the Southeast Asian market, Lynk & Co will take this as a new starting point and open a new chapter in global development.
The opening site of the first Lynk & Co space in Hanoi, Vietnam.
Diversity and integration to create a "more than a car" Lynk & Co experience space
Vietnam is a fast-growing emerging economy in Southeast Asia, and the growth rate of Vietnam's automobile market ranks second in Southeast Asia, with an annual sales volume of 600,000 vehicles in 2022 with less than 30 cars per 1,000 people, and sales are expected to exceed 1 million units in 2030. Faced with this business-friendly and dynamic blue ocean market, as well as the growing demand for mid-to-high-end models and young consumers who dare to try new brands, Lynk & Co chose Vietnam as the first stop to explore the Southeast Asian market.
The design of the Lynk & Co space incorporates local Vietnamese elements.
As the first Lynk & Co space in Southeast Asia, the Hanoi store in Vietnam is located next to the city's main thoroughfare, Nguy N V N Linh, which is conveniently located and densely populated, surrounded by showrooms of well-known car brands. Different from the stereotype of traditional car dealerships, Lynk & Co Space creates a scene-based and immersive all-round sensory experience based on modern urban life.
Lynk & Co Picks. The interior design of Lynk & Co Space in Hanoi is stylish and individual, while incorporating elements of local Vietnamese culture, such as the flower waterfall art installation at the main entrance, the coffee table transformed from Vietnamese drums, and the glass carved modeling panels on the interior pillars to celebrate traditional Vietnamese festivals. In addition, the store also provides services such as local coffee tasting in Vietnam and selected peripheral sales of Lynk & Co, highlighting Lynk & Co's brand concept of "more than just cars" and bringing more imagination to travel and life.
Test ride experience at the opening site.
"Vietnam is a promising automotive market, and Lynk & Co will expand its sales channels according to local conditions, accelerate its integration into the local market, increase the global recognition of the brand, and create high-quality experiences and services that not only have Lynk & Co's characteristics, but also fully meet the needs of Vietnamese users," said the representative of Lynk & Co Asia Pacific. ”
Lynk & Co 09Lynk & Co's "Asia-Pacific Strategy" has been further advanced to explore new markets in Southeast Asia
Born global and open and interconnected", globalization is the innate mission of Lynk & Co. Europe is the starting point and main position of Lynk & Co's globalization, and the Asia-Pacific region is the new focus of the brand's efforts. Since the official launch of the "Asia-Pacific Strategy" in November 2021, Lynk & Co has successfully entered the markets of Middle Eastern countries such as Kuwait, Israel, Saudi Arabia, and Oman, and opened 5 Lynk & Co centers and 2 Lynk & Co spaces.
In response to the different user needs in the Asia-Pacific region, Lynk & Co's rich product matrix provides users with diversified choices of different vehicle sizes and positioning. Up to now, Lynk & Co 01, Lynk & Co 03, Lynk & Co 05, Lynk & Co 09 and other models have set sail, which can not only meet the Asia-Pacific users who have performance requirements and the pursuit of driving fun, but also provide new energy models such as Lynk & Co 01 PHEV and Lynk & Co 01 EM-P for the growing demand for new energy vehicles.
The Lynk & Co 05 will be stationed in Vietnam this time, and Lynk & Co will bring the world's new high-end SUV Lynk & Co 01, the Extreme Coupe SUV Lynk & Co 05, and the luxury intelligent flagship SUV Lynk & Co 09. Next, Lynk & Co will have in-depth insight into the travel needs of Southeast Asian users, establish a sound distribution service system, and promote the trend experience of "more than cars", so as to lay a good foundation for further cultivating local user groups.
Lynk & Co will promote a "more than just a car" experience in Southeast Asia.
It is reported that in the future, Lynk & Co will also accelerate the layout of major cities in Vietnam such as Da Nang and Ho Chi Minh City, and expand the market of the Philippines and other countries, so as to further enhance the brand's recognition and recognition in the Southeast Asian market, and build a unique brand image of "personality, openness and interconnection".
In November 2023, in less than 6 years, Lynk & Co became the fastest Chinese high-end car brand to break through the global sales of one million, realizing the benign development of dual circulation at home and abroad. Adhering to the brand vision of "continuously changing mobility and making people love travel more", the new Lynk & Co will continue to lead the "world trend" and bring more and better innovative travel experiences to consumers around the world.