Basically, after announcing the sales volume in November, all car companies will be able to judge whether they can achieve the sales target in 2023, and at the same time, it will also test whether the target set by the car company at the beginning of the year is in line with the brand positioning, and whether the leaders of the car company have a clear understanding of their own brand. Judging from the current sales of Changan Deep Blue and AVATAR, it is obvious that these two brands are far from the goals set at the beginning of the year.
Let's take a look at the specific data, at the beginning of the year, Chang'an Deep Blue set its own sales target for this year is 400,000 units, which shows how confident Changan Deep Blue is in itself, and it is a good thing to have self-confidence, but the actual sales are a little far less than expected, as of November, Chang'an Deep Blue has only sold 1210,000 units, nearly 280,000 units short of 400,000 sales, this car seller does not believe that Changan Deep Blue can create a miracle in the last 12 months!
The same problem also exists in AVATAR, which has set a sales target of 100,000 units this year, and as of November, AVATR has sold a total of 220,000 units, the completion rate is only 22%, which means that 7Around 80,000 units, which is obviously a bit unrealistic. AVATR has to think about why the M7 can sell so hot, and why the AVATR 11 can't sell the M7.
It is understandable for car companies to set sales targets at the beginning of the year, but car sellers feel that we should consider our own strength more when setting targets.