Recently, the CEO of Xin Xuan was reported on the Internet to be a big anchor"Forcing the palace".
The position of CEO of Xin Xuan was one of the four major partners of Xin XuanSong TieniuSuccession, and has experience in major factoriesGuan QianMs. is no longer the CEO of the group, and the big anchor of Xin XuanEggseven openly opened a group chat within the company, calling it a company for a yearSpend hundreds of millions more, the personnel found are useless, and these personnel recruited by Guan Qian are even asked to leave and leave the group on their own initiative.
In addition, some netizens found that Simba seems to have it tooDidn't appear in front of the camera for more than a month, and Simba's wifeChu Ruixueis on vacation abroad, and it is suspected that the relationship between the two is completely over.
What happened to Xin Xuan?Why is there constant internal turmoil, the partners who have been separated have reconciled, and the chairman's wife has been even more popular, can the future Xinxuan Group return to the top?
Guan Qian met Simba, did Xiucai meet Bing?
Before Guan Qian joined Xin Xuan, she hadHe has served as a senior executive in companies such as Alibaba, LeEco and Tencent, There is no doubt about her personal ability, but she has a master's degree and is now "swept away" by Xin Xuan, and the name of the relevant platform account has also been changed to "There will be a period later:)" "Personal signature" Goodbye hustle and bustle Return to the ordinary world to be yourself and continue to love life. ”
In the first quarter of this year, Guan Qian was recruited by Xinxuan Group with great fanfare, and after the end of 618 this year, he also issued an internal letter to employees with Xin Youzhi, the founder of Xinxuan Group and the head anchor of KuaishouStart a new business in the field of new agriculture, creating the second growth curve of Xinxuan.
However, during Guan Qian's tenure, Simba's life was indeed not easy.
In October, Simba brought goodsMousse mattress rolled in**, while igniting the contradiction between live and offline dealers, in November, Simba'sThe account has been banned, the ban has not been lifted so far, and at the same time, Brother Yang, who is similar to Simba's routine, is also constantly catching up behind him, almost catching up with Simba and becoming a new Internet celebrity.
At the same time, in November this year, she was also attending the "Second Global Digital ** Expo" on behalf of Xinxuan Group to assist in dealing with issues such as the Xinxuan anchor ** turmoil, and there was no sign of power.
After stepping down as CEO, some netizens exposed Simba's "four apprentices" as the big **Dan Dan angrily scolded Guan Qian in the work groupScreenshot of:
The implication is that hundreds of millions of yuan were spent on Guan Qian in less than a yearRecruit your own direct employees, spending money at will to do activities but not for the benefit of employees.
As one of the most influential female anchors under Xinxuan Group, Dandan has been bringing goods to Xinxuan since 2019, and will broadcast live in a single live broadcast in 2020GMV exceeds 100 millionIt is already commonplace, and the GMV of many big promotions and marketing activities is second only to Li Jiaqi, evenHigher than Luo Yonghao in the same period
And in the ** work of "Kuaishou First Sister" Dandan, it was briefly expressedDissatisfaction with Guan Qian, but in the end, it was covered up as a joke, and the specific contradictions were not made public, in a work in November, Dandan also released a background of all black**, with the text "Exploding a shocking melon"**, and it has not been broadcast since.
We might as well guess that this isPrelude to Guan Qian's resignation
In fact, in the end, he ended up being "replaced" and "abused by the anchor", perhapsIt's not just Guan Qian's reason
As early as when Guan Qian joined Xinxuan, some analysts believed that Guan Qian was going "downhill".After all, the business culture established by Internet celebrities cannot adapt them to the environment of Xinxuan
As a master's degree in advertising that she never graduated from the Communication University of China, and has senior management work experience in major entrepreneurs such as Alibaba and Tencent, she is different from Simba and others in the essence of success.
Simba and others were able to fly because they caught up with the industry outlet, and Guan Qian, as an excellent executive, came into contact with talents with "high education", so let her goIt's hard to manage these "influencers".
Even an employee who has left Xinxuan said that Guan Qian's departure was because "the style of Internet executives does not match Xinxuan."Xinxuan does not have the background of a major Internet company, not so scientific in management, and more inclined to result-oriented, if you can't give results, there will be a lot of people squeezing you. ”
As for the one who took over the position of CEO of Guan QianBlue MountainsIn the first half of this year, Xin Youzhi also announced the dissolution of the four partners in the live broadcast room.
To put it bluntly, this is a farce in which the "new forces" and the "former big factory leadership" are incompatible with each other.
What Xin Xuan wantsIncremental, is the old anchor continues to generate income while quickly cultivating new talents;What Guan Qian wants is to transform agriculture and explore the future, from genetically modified breeding to participating in rural revitalization one after anotherOne wants to make money, and the other only burns money, natural mismatch.
Relevant data show that Xinxuan Group as a whole this yearThe results of bringing goods have declined
Simba brings goods GMV from 37 in 20222.9 billion yuan to 249.6 billion yuan;The GMV of Dandan's goods has also increased from 28 in 2022$2.6 billion to $21 in 20234.1 billion yuan;The cat sister brings the goods GMV from 3 in 20226.4 billion yuan fell rapidly to 1. in 20239.2 billion yuan.
Superimposed Xinxuan GroupThe internal anchor state is confused: Dandan was caught in the turmoil of contract renewal and accidental hospitalization;It was "Sister Cat" and Xin Xuan's other anchor "Da Shao" who had an emotional dispute and resigned;Even Zhao Mengche, one of its top male anchors, was entangled with the female anchors of another company, and it was once rumored that he was working behind the scenes.
When the fire burned her eyebrows, Guan Qian was still thereBurn moneyExploring the second growth curve is indeed difficult to convince.
In addition, perhaps it is due to the fact that Xinxuan Group has been dominant"Master and apprentice" systemAlthough everyone is unified in the company, there is an atmosphere that surpasses colleagues and partners, and they are more like a family business modelIt is difficult for outside managers to fit in
And the "airborne" Guan Qian's Xi management style, thinking dimension, and acting style made Guan Qian underestimate the difficulty of this start-up company's work at the beginning.
Therefore, it is a contradiction for Xinxuan Group to invite airborne executives.
Not long ago, Simba was interviewed by the entrepreneur of Cover News's "Please Answer 2023", he said that 2023 is the year of his business transformation, and he took Xinxuan to start a second business and establish"If the chain is strong, the front end is strong".His dream of agriculture has just begun to be planted, hoping to make farming a profession to be proud of.
Even based on this, Simba also led the Xinxuan team to develop a professional team of teachers, compiled 50 skills training materials on e-commerce live broadcast, and cultivated targeted talents in the industry.
For big anchors, getting rid of the platform's traffic dependence and cutting into the upstream chain has become a trend, such as the crazy Brother Yang"Xiao Yang Selection"., Luo Yonghao also invested in, includingReload、What horses are includedof many new consumer brands.
Simba not only entered the game late, but also picked a new agriculture with many competitors (such as Dongfang Selection) to start, and at the same time pursued the data of the head anchor, and did not obey the management of "regular soldiers", which in itself is a proposition that cannot have both fish and bear's paws.
At present, Xinxuan has cultivated the second and third generations of anchors, but with the reduction of Simba's broadcast frequency and the stability of the major anchors, whether Xinxuan's ability to resist risks after entering the ** chain system can only be improvedThe development of new agricultureFinish.
However, without Guan Qian, it is still an unsolved mystery whether Simba, his partners, other high-level executives, and "family members" can continue on the road of new agriculture.
As for Simba's wife, Chu Ruixue, we don't make any comments, but we hope that Simba can solve his family affairs as soon as possible and not delay the future of Xinxuan Group!