1. Wrong site selection.
2. There is a problem with pricing.
3. The product is not good.
4. Low repurchase rate.
5. Problems with boss management.
The investment in the yogurt shop is not large, and it can be opened for 5-100,000 yuan.
In the past two years, everyone has said that it is difficult to make money, so you need to be cautious and fully prepared to open a store.
The money invested must not affect your normal life, otherwise it will be a mess of chicken feathers after opening the store.
If you are to join, it is best to choose a big brand, although the cost of a big brand is relatively high, but the later service is very perfect, after all, your business is related to their investment effect.
If you want to save costs, you can choose to open your own store and find a store with good business to learn Xi technology. In addition to learning Xi technology, you should also learn Xi the opening mode and operation of the yogurt shop.
Most of the products of yogurt shops are low-temperature products, and for cities in the Northeast and South, they will not be affected in any way throughout the year, and they can cope with these low-temperature yogurts.
But in the north, and in other cities with four distinct seasons, once winter comes, it is the off-season for yogurt shops, unless there are products in the store to make up for this shortcoming.
My shop is in Xi'an, and I have combined a fresh milk bar with a yogurt shop, and pasteurized milk is a hot drink all year round, so it will not be affected. In winter, I have also developed a series of warm yogurt products, which can be heated and drunk.
At present, I have more than a dozen series of yogurt products in my store, which can cope with people of all seasons and all ages.
If you choose a good location, your business will be more than half successful.
The products of the yogurt shop cover people of all ages, and the repurchase rate is very high.
Therefore, it is recommended that novices choose community stores, on the one hand, the cost of opening a store is low. On the other hand, it is easy to operate, and it is to serve old customers.
Although the shopping mall has high consumption, the cost of opening a store is high, and the operation is also difficult, so it is not suitable for novices to operate.
There are 4 documents required to open a store.
1. Business license: The shop can be rented as soon as possible.
2. Health certificate: All staff in the store need to apply for it.
3. Door approval certificate: Shops near the street need to be reviewed by the urban management brigade first, and then hung on the door after the audit is passed.
4. Catering business license: The requirements of different cities, different areas and different business scopes are different, and the Food and Drug Administration will tell you what materials to prepare and what type of catering business license to handle.
We must pay attention to the decoration, first go to the Food and Drug Administration to consult, what are the requirements for the decoration of the operation room, if you do not decorate according to the requirements, once you rework, the cost will increase greatly in the later stage.
When the renovation is almost over, you can purchase all the raw materials and equipment.
When the equipment arrives, be sure to get started with all the products several times to ensure that there are no problems.
During this time, you can recruit and plan opening events at the same time.
I believe that the importance of trial opening to physical stores is understood by friends who have done business.
The trial operation period is the run-in stage, which makes full use of the time and makes it more efficient.
During the trial operation, it is also a good time for publicity, and the promotion of these few days determines whether the opening can be popular.
After opening, you should find a set of business methods that suit you, so that your store can survive for a long time (you can go to peer stores to learn Xi, you can also communicate more with customers, constantly summarize problems, and optimize your model).