So, does Xiaomi Auto still have a chance?There should be, but three things determine life and death.
2023 is a year of full maturity of new energy vehicles, on the one hand, the products of major manufacturers are mature, and on the other hand, the market share is close to 30%, which is a sign of the full maturity of the innovation industry.
It doesn't matter if Xiaomi cars are like Porsche, but the concept and target positioning of this model just hit the market segment where new energy vehicles are fighting the most fiercely.
This range is 20-400,000 models, and at present, almost all manufacturers are gathering heavy troops and products, including Tesla. In addition, Xiaomi cars are positioned at young people who like the latest trends in technology, and this group is also the target group of Huawei Zhijie S7.
Xiaomi car seems to want to compete for the world's first and China's first, and it is difficult to go up to produce serious dislocation, which will cause its positioning to be blurred and become a four-like product.
That's why Lei Jun wants to have a Xiaomi automotive technology conference at the end of 2023, the so-called gimmick of only releasing technology and not releasing cars has come out, because he is too anxious, Lei Jun urgently needs to test the market's reaction.
Xiaomi cars still have about half a year to go on the market, in fact, this time is too late to make big adjustments, especially product strategy and mass production models, big changes are impossible, and small adjustments are of little significance.
The result?The test at this place at the end of 2023 has put Xiaomi Auto and Lei Jun in extreme embarrassment, what should I do?
Everyone has seen the reaction of the market, there are not many who are really optimistic, and there are not many who have a flat response.
Many people have turned over the old accounts, from the history of Xiaomi, to this year's surging OS, to the shocking case of Zunpai stealing Huawei's chip technology, Xiaomi has been picked up a lot of "materials", but Xiaomi can't refute it, some things are not clear.
In addition, many people think that Xiaomi Auto and Lei Jun are desperately bragging and causing disgust.
In fact, Chinese cars have long been killed into a red sea, and there is not much time left for Lei Jun and Xiaomi Auto, if they can't become popular in 2024, there really won't be much chance.
Judging from the current situation, three things determine the life and death of Xiaomi cars in 2024.
The first is the ** of Xiaomi Automobile. There is a special image of the joke on the Internet, saying that Xiaomi cars sell 990,000, Lei Jun is Mr. Lei;Sell 1990,000, Lei Jun is the old Lei;Sell 2990,000, Lei Jun is a little thunder.
Although this is a joke, it also very truly reflects the market's positioning of Xiaomi cars, and only by selling less than 100,000 can it become a god car, selling 1990,000 estimated half-dead, sold for 2990,000 is over.
Xiaomi has always focused on high cost performance, Lei Jun is always unexpected, this time we bet on Xiaomi cars to sell 990 thousand.
The second thing is that the current turbulent public opinion and public opinion, if it is not well controlled, it will be **, although it is difficult to say whether it can hurt Xiaomi car, but it is very likely that it will not be embarrassed or not.
Yesterday we said that the world has changed and China has changed, and in such an era, it is a terrible thing to hurt the feelings of the Chinese people.
In the Chinese mobile phone market in 2023, Xiaomi mobile phones will rank fifth again, which shows that the position of Xiaomi products is actually a little embarrassing.
The third thing is the failure rate and reputation of Xiaomi cars after they are listed.
Some people say that word-of-mouth can be manipulated. However, the failure rate of cars is definitely an exception because it is a matter of human life and should not be taken lightly.
A few days ago, a new car-making brand was exposed to the news of frequent failure rates, and the manufacturer bravely admitted it and explained that it had been solved, but can the lost reputation be recovered?Cars are a terrible product, who would dare to sell it?
An expert said a few days agoThe automobile industry is completely wrong, these guys have never made a car, and they don't know how many problems there will be with the car in the future
But,In fact, they can't do a good job, you don't talk about the engine, the chassis, the braking, and the shifting.
Xiaomi car is very courageous, from the motor to the chassis to the car machine system, all self-developed, whether it is 3000 people or 5000 people, this is not a matter of piling people, but it takes time to accumulate.
Some netizens said that the Xiaomi mobile phone can be restarted if it fails, and it will not be a big deal, if the Xiaomi car breaks down on the road, it is really unthinkable.
If a large number of failure rates break out after the Xiaomi car is launched, the consequences will be unimaginable.
The above three major problems, at present, I have not seen any good solutions for Xiaomi cars. In 2024, how will Xiaomi cars perform?We'll see.