Why isn't the Spring Festival Gala popular?This question sounds very simple, but in fact, there are many complex factors behind it, such as the historical changes of the Spring Festival Gala, the development of society and culture, the needs of the audience, the competition of the first and so on. I will try to use easy-to-understand language, combined with the latest news and data, to explain the ins and outs of this issue to you, I hope you can enjoy it.
First of all, we have to understand, what is the Spring Festival Gala?The Spring Festival Gala refers to the Spring Festival Gala of ** TV station, which is a characteristic form of Chinese TV literature and art, and it is also a traditional Xi custom for Chinese people to celebrate the New Year. The Spring Festival Gala has been held since 1983 and has gone through 38 spring and autumn seasons, becoming an indispensable and important part of the collective memory of Chinese people at home and abroad. The Spring Festival Gala condenses tradition and modernity, connects family and family and country, reflects social changes in the transition period, builds national identity, condenses national emotions, and carries the collective memory of the Chinese people.
So, how did the Spring Festival Gala change?Looking back on the 40-year history of the Spring Festival Gala, it can be roughly divided into ten years
The 80s of the 20th century was the early stage of the development of the Spring Festival GalaIn the 90s of the 20th century, TV entered the first period, and the Spring Festival Gala gradually expanded in scale, and its political and commercial nature was enhancedAfter the millennium, a new leap has been made in technology, program form and influence, and the Spring Festival Gala has become a super-symbol of popular culture and a super program carrying national discourseAfter 2010, the monopoly of the Chinese New Year's Eve screen was broken, and the Spring Festival Gala faced multiple challenges from the Internet and other similar programs and cultural activities. It can be said that the changes of the Spring Festival Gala are accompanied by the changes of the times, which not only reflects the development and progress of Chinese society, but also affects the lives and emotions of the Chinese people.
However, why isn't the Spring Festival Gala popular?The answer to this question is not simple, because it depends on many factors, such as the quality of the Spring Festival Gala, the taste of the audience, the environment, and so on. We cannot simply answer with yes or no, but analyze it from different angles. Next, I will share my views with you from three aspects.
Quality: The quality of the Spring Festival Gala is the most important factor affecting whether it is popular or not, and it is also the factor that is most likely to be criticized. The quality of the Spring Festival Gala includes the content, form, creativity, and level of the program, which is directly related to the satisfaction and loyalty of the audience. The quality of the Spring Festival Gala is restricted by many factors, such as the orientation of creation, the conditions of production, the standards of review, the effect of broadcasting, and so on. As a national-level cultural product, the Spring Festival Gala should not only consider the value of art, but also consider the political significance, not only the needs of the market, but also the responsibility of society, not only the inheritance of tradition, but also the breakthrough of innovation, which has brought great challenges and pressure to the quality of the Spring Festival Gala. Therefore, the quality of the Spring Festival Gala is often difficult to satisfy all audiences, and it is difficult to maintain a consistently high standard, and sometimes there will be low tides and mistakes, causing dissatisfaction and complaints from the audience.
Taste: The taste of the Spring Festival Gala is an important factor affecting whether it is popular or not, and it is also the most easily ignored factor. The taste of the Spring Festival Gala includes the style, atmosphere, fun, emotion and other aspects of the program, which is directly related to the audience's preferences and identity. The taste of the Spring Festival Gala is affected by many factors, such as the audience's age, gender, region, culture, education, and so on.
As a kind of national and global public**, the Spring Festival Gala should not only consider the mainstream aesthetics, but also consider the diverse differences, not only consider the Xi of the elderly, but also consider the trend of youth, not only consider the characteristics of the mainland, but also consider the customs of Hong Kong and Taiwan, which have brought great difficulty and changes to the taste of the Spring Festival Gala. Therefore, the taste of the Spring Festival Gala is often difficult for all audiences to like, and it is difficult to adapt to the changes of all audiences, and sometimes there will be outdated and disjointed, causing indifference and resistance from the audience.
Environment: The environment of the Spring Festival Gala is an important factor affecting whether it is popular or not, and it is also the factor that is most likely to be changed. The environment of the Spring Festival Gala includes the pattern, competition, development and other aspects of the Spring Festival Gala, which is directly related to the status and influence of the Spring Festival Gala. The environment of the Spring Festival Gala is driven by many factors, such as technological progress, the opening of the market, cultural diversity, and the autonomy of the audience.
As a traditional TV, the Spring Festival Gala must not only face the impact of the Internet, but also face the challenges of other similar programs, not only the dispersion of the audience, but also the choice of the audience, not only the collision of cultures, but also the integration of cultures, which have brought great changes and crises to the environment of the Spring Festival Gala. Therefore, the environment of the Spring Festival Gala is often difficult for the Spring Festival Gala to maintain its original advantages, and it is also difficult for the Spring Festival Gala to adapt to the new situation.
To sum up, why the Spring Festival Gala is not popular is a complex question, there is no simple answer, but it needs to be analyzed and solved from multiple angles. I believe that the Spring Festival Gala, as a form of TV literature and art with profound historical and cultural heritage, should not be easily abandoned and denied, but should continue to be inherited and innovated. As a TV literary program with wide influence and attraction, the Spring Festival Gala should not be evaluated and criticized in isolation, but should be comprehensively understood and supported.
As a cultural symbol with profound meaning and value, the Spring Festival Gala should not be passively resisted and abandoned, but should be actively participated in and enjoyed. I believe that as long as the Spring Festival Gala can continue to improve the quality, adapt to the taste, and create an environment, it will definitely be able to regain its glory, rekindle the spark, and reshape its charm.