The "Domestic Drama 8 Points Club" is getting more and more crowded.
2023 is not over yet, and there are already 22 domestic dramas with a Douban score of more than 8 points - "Celebrating More Than Years", which ranked tenth in the annual rating list in 2019, is only 79 points, not even in this year's TOP20.
The horizontal comparison is more intuitive, there will be 14 domestic dramas with a score of more than 8 in 2022, and only 9 in 2021.
There is also a gap between the 8-point dramas. Take 85 is a watershed, and this year's top 10 ratings are all 85 or more, while last year there were only three parts: "Daughter of the Mountain", "Police Honor" and "Foreign Objects".
If the time dimension is extended, only one drama "I'm Waiting for You in the Future" will be successfully promoted to 8 in 20195 points in the ranks, and in 2020, there will only be two "suspense trump cards" in "The Silent Truth" and "The Hidden Corner".
In the past, 8 points was the standard for testing whether a domestic drama is "good or not", and when the number of 8-point dramas is increasing year by year, and there are more and more controversies surrounding the Douban score, is this indicator still accurate enough?Or rather, does the audience still need this indicator?
Let's take a look at the domestic dramas with 8 points this year.
At the top of the list is undoubtedly "The Long Season", the second suspense drama from director Xin Shuang. Nearly 870,000 people gave the show a 94, of which four or five stars account for as high as 962%, only 02% of users gave it one star.
Looking at the total score list of Douban TV dramas, 94 is also a very bright score, the same score as "The Legend of Zhen Huan" and "Parents' Love". As we all know, old dramas are given preferential treatment on Douban, and many dramas have a score of about 8 points, and under the blessing of the "era filter" and the comparison of latecomers, they enter the 9-point sequence little by little. It is not an easy task for a new drama to break into the forefront. If you don't count Hong Kong and Taiwan dramas, the last part of the domestic dramas with such a high number can be traced back to "Langya Bang" in 2015.
In addition to the sharp increase in the number of 8-point dramas, the number of scorers can also intuitively reflect some trends. The total number of scorers, the average scorer, and the highest number of 8-point dramas in 2023 are all higher than those of the previous three years. In terms of the average number of scorers in the top 10, this year is more than 100,000 higher than last year.
Among them, "The Long Season" and "Hurricane" both have more than 800,000 ratings. According to incomplete statistics from Poison Eyes, among all the dramas on Douban, there are only about ten with a score of more than 800,000, including "Chen Qingling", "Douluo Continent" and "The Beginning", which have a score of less than 8 points. In the sequence with 8 points above, the largest number of scores last year was "Canglan Jue" (8., which just broke 730,0001）。
In addition, from this year's 8-point dramas, we can clearly feel the increasingly clear trend of segmentation in the drama market, and strong genre dramas can often stand out in their respective tracks.
More typical examples include the sci-fi drama "Three-Body Problem", the manga drama "Under the Alien" and the martial arts drama "Lotus Tower". The sitcom that has been silent for many years has also gained gains, and Wei Zheng's "Broken Things Elite Season 2" surpassed the previous season, with a score of 86, "The Legend of Magpie Knife Gate" led by Zhao Benshan also has 82 points.
Three years ago, Poison Eye once talked about the topic of "inflation" on Douban, and the average score of the top 10 domestic dramas (10,000 Douban scores) was 832, which is 01。This year, the average score is 866, in a three-year period, the high score level of Douban has risen by more than 03 points.
The threshold of 7 points has quietly become history, and now more than 7 points no longer have any reference significance, which can only show that "it is not very bad". Even if it is a drama with a score of more than 8, it is not a basis for "brainless choice", it may also be because this drama has won the recognition and love of the fixed audience of this genre.
What remains unchanged is that Douban users' tolerance for bad dramas is still very low. More than 420,000 people scored 2 for "Fireworks in My World".8 points, Ming Dao and Jiang Wenli fell in love in "Love Around the Corner" 29 points, the two 95 flowers Zhao Lusi and Tian Xiwei starred in "Hou Lang" and "Happy Affair in a Sedan Chair", both of which only gained 41 point.
This means that even if the ceiling of the score has always been **, the lowest line still has a stable reference value, in other words, even if one day the high score on Douban is completely meaningless, the low score on Douban is still valid, which reflects the audience's "independent resistance" to bad dramas, and it is also one of the values of Douban's score.
In the controversy surrounding the Douban score, the most prominent one is still "whether it is controllable". Among them, the traffic dramas in the hardest-hit areas have even derived an "unspoken rule", that is, the dramas in which traffic stars participate, under the artificial manipulation of fans and fan filters, the general score will be 1 2 points higher. There is also the legendary "C-shaped" score, that is, if the ratio of 1 star and 5 stars in a certain drama is very high, the scoring ratio in the middle is very low, and the overall classification is C-shaped, it means that this is a "traffic drama".
This involves a long-standing old problem, that is, the tripartite struggle between Douban, fans and passers-by groups, this is a long tug-of-war, at the end of 2015, Douban founder A Bei once published a long article, explaining the principles and practices of Douban movie scoring, most of which is also applicable to drama scoring. In that long article, Abei mentioned, "There are water armies, but the Douban score is difficult to touch." In addition, the judgment of abnormal scores is the continuous work of "Douban's algorithm engineers, programmers, editors and product managers from generation to generation".
The industry changes quickly, and I don't know what the future holds. At the end of the paragraph in response to the water army, Abei said. The "one foot high, one foot high" he mentioned has also become a reality today, and the impact of traffic stars on the entertainment industry is all-round, which of course includes Douban scores.
The fans' "number raising strategy" has already spread all over the network, because the collective influx of Douban Books to score "raising accounts", Douban Reading also issued a broadcast in response. If it is said that fans raise accounts and then go to scoring, it is still a "rubbing situation" of brushing scores, and the "advanced review" incident of "The Wind Rises in Luoyang" at the end of 2021 further confirmed the "controllable" Douban score.
Poison Eye once disguised himself as a fan of a traffic star and contacted the relevant institutions responsible for the maintenance of Douban scores, and the other party said that "I don't take it, only do positive word-of-mouth maintenance", but he also mentioned that some institutions specialize in bad reviews, because "the acceptance rate of bad reviews on Douban is very high".
The business of Douban Score is clearly marked with prices, including want to watch, short comments, long reviews, etc., specific**According to the fluctuation of different episodes, the dramas in which the traffic participates are usually higher, but the other party also said, "No matter how you operate, natural word-of-mouth is uncontrollable, and the budget of drama marketers is also limited, and the scope of influence usually does not exceed 0."5 this category. ”
There are policies above, and there are countermeasures below. Douban's evaluation mechanism for abnormal scoring is also improving, most of which are aimed at "traffic dramas", which are specifically manifested in delayed scoring, hidden part of abnormal short comments, etc.
In July this year, many dramas with traffic stars such as "Secretly Can't Hide", "Jade Bone Yao", "Fireworks in My World" and so on were not "quietly" scored until the end, among them, Jade Bone Yao has just recently opened 63 points. In response to this matter, Douban publicly responded: "The scoring data of film and television dramas can only be scored when they are credible and the scores are stable." On the contrary, it is likely that the score fluctuates greatly, and the number of credible scorers does not meet the scoring criteria. ”
And fans' attention to Douban's score is, in the final analysis, a cycle without a source. Douban scores are indeed becoming more and more important, and the scores, increases and declines of each drama will be on the hot search, attracting attention from all parties, including both the audience of the drama who "waits and sees" whether it is opened, and of course, fans and drama parties.
It is difficult to clarify who first started to push the Douban score to its current status, but the reality is that in addition to fans trying to participate in the "intervention" of the Douban score, the drama party is also taking action in it.
Word-of-mouth has become a key part of the drama promotion, and even for some dramas, it is the basis of the drama promotion. Senior drama Xuan Xiao M told Poison Eye that most of the dramas that have "nothing to do" in terms of popularity in the early stage will be launched with word-of-mouth as an important direction. "Most dramas like "The Long Season" are cold starts, there is no splash when they just start broadcasting, and the Douban score is a clear node, if the score is very high, it will usher in the peak of popularity. ”
However, Xiao M also mentioned that the drama's attention to Douban's score has indeed started in recent years, "because there were not so many high-scoring dramas in the past, and the attention to equal score was not as high as it is now." After the number of high-score dramas increases, the producers of the same type of dramas will also compare horizontally and begin to "involute". "For example, there was a suspense drama that opened to 85, other suspense dramas will ask for it, and I also have to score more than 8 points. But we don't dare to promise this, and we won't write it in the contract. ”
This is also why "high scores and low popularity" have gradually become the norm for Douban high-scoring dramas, and dramas like "The Long Season" and "Hurricane" are still rare, and 12 of this year's 8-point dramas have less than 100,000 scores. In the Q3 and H1 drama reports released by Yunhe Data, only nine 8-point dramas entered the TOP20 of the list of effective feature films.
It is also worth discussing what has always existed as a "black box" and Douban's official attitude towards ratings. Poison Eye consulted a certain drama party that cooperated with Douban commercially, and the other party said that commercial cooperation is not linked to scoring at present. However, on the road to commercialization of Douban, it is still unknown how long Douban Score, as a fist product with great influence at present, can be "independent".
A while ago, Hupu's university score suddenly "went out of the circle", and many people unexpectedly discovered that there was a self-contained scoring system in Hupu. Compared with Douban, which focuses on books and audio, Hupu's scoring system covers more diverse fields, and the nature of playing memes is also more prominent.
In fact, the scoring system of Hupu in the early days was still modeled on the traditional system represented by Douban - a five-star scoring system, with a ten-point scoring system, and the star's works were scored as the object. But when this function began to generalize based on the specificity of the community itself, a unique phenomenon emerged to score "university cafeteria" and "Tetris".
Many content communities are trying to build a scoring system based on their own content ecology for film and television works, on the one hand, to promote the activity of users to discuss content on the platform, and also to facilitate the exclusive marketing of film and television works on the site. However, the rating system of Weibo, station b and other platforms still fails to show the real reference value, and there are countless episodes with more than 9 points on station b, Douban 86's self-made drama "Ancient Acacia" at station B gained 9 at station B9 points.
And a platform like Hupu, which has a very unique user nature, has found a new way to really "reflect the aesthetic orientation of straight men", and the score of Douban is also very different. "The Long Season" and "Hurricane" unsurprisingly earned 99 and 98, while romance-oriented dramas such as "Apocalypse", "To a Windy Place" and "Love Only" did not reach the opening score.
However, people who look at the ratings in Hupu obviously have different demands from those who look at the ratings on Douban. The existence of the Douban score, the most prominent role is still "pre-viewing prompt", and since it is a pre-viewing prompt, there will inevitably be deviations.
This reflects a core problem, which is the difference in the "ruler". The scoring rules of Douban Scoring are objective, but everyone who scores them is subjective, after all, the feeling of watching dramas is originally a subjective preference.
Poison Eye consulted and collected the opinions of many users who scored on Douban, and found that among the people who give high scores to a certain drama, there are many factors that can influence the score. Especially in recent years, the Douban score not only reflects the quality of the work, but also carries a part of the ** emotions.
Some of them are because they have favorite actors participating in the performance, which is different from the large-scale organization of fans to brush points, which is only regarded as "human affection";Some are because there are too many bad dramas of a certain type, as long as this is "better than the same type of drama", it deserves a high score, such as "Canglan Jue", which exploded last year, is called the "ancient puppet ceiling", that is to say, this drama is worth 8 in ancient puppet dramas1 point. Some may just like a certain plot, a certain line, or recognize a certain "value" in the play.
In addition to high-scoring dramas, there are some new trends in Douban scores, which can reflect its influence by **.
For example, overseas dramas have always been considered to have "filters" in the past, and their scores are on average 1 2 points higher than those of domestic dramas. However, this situation is not obvious this year, and overseas dramas are "disenchanting" on Douban. This year, there are 12 Korean dramas with a rating of more than 8 points and more than 10,000 ratings, of which only "Dark Glory Season 2" and "Super Ability" are scored by more than 100,000 people;The high-scoring dramas of American dramas do not have "gold content", and most of the scoring numbers do not exceed 10,000.
In addition, what can also reflect Douban's "** value" is the performance of the theme of delay. "Light Abyss", which only aired 8 episodes this year, has 75 points;"Mountains and Rivers Order" ends with 8The score of 5 ranked fourth that year, second only to "Awakening Age", "Mountains and Seas" and "Meritorious";Although the score of "Chen Qing Ling" has gradually dropped below 8 points, it still maintains a record of more than 1.7 million scorers.
Dangai dramas are in the "hidden corner" of the field of national dramas, and most of the viewers who score this kind of drama will bring some kind of filter and use the right to free scoring to encourage the broadcast of this kind of theme. After the "position shift", Douban users began to score high scores for Tanmei themes in overseas places, with the American drama "Fellow Travelers", the Korean drama "Semantic Error" and the Thai drama "I Feel You Wandering in the Air" all exceeded 85 points;
Abei mentioned in 2015 that the main purpose and principle of Douban scoring is to "try to restore the average opinion of the general public", and each account only has the right to score once. Therefore, while the score can reflect the opinion of the "majority", it will not be satisfactory to everyone.
At least today, the Douban drama score is still worth referencing, but the "reference guide" is becoming more and more complicated, in addition to the score itself, it is also necessary to combine the number of scorers, type, drama type, high praise short reviews, etc., in order to judge whether a certain drama is "worth watching". But the score is not destined to bring reference to everyone, after all, even with 9"Ming Dynasty 1566", which ranks first in the list of national dramas with 8 points, has 490 people who have one star.
Zhihu has a question, "What works' Douban scores make you start to question the level of Douban scores?".The following high-praise reply mentions: "If one day, I find that the Douban score of any work is to my liking, I will start to question the level of the Douban score." ”
The increase in 8-point dramas, is it inflation, or is the national drama indeed booming?A series of controversies surrounding Douban's score, including this question, may be answered with this reply: there is a standard for scoring, but there is no emotion.