The industrial park has officially entered the era of stock from the era of large-scale replication of large areasThe market is forcing park operators to further polish their industrial operation models and management service teams. The urban development model is gradually transforming from the three carriage-driven investment, consumption and export in the past to the supply-side reform, and the optimal allocation of supply factors is shifting to innovation-driven. In addition to the local policy and resource investment for the scientific and technological innovation industry, the park as the core platform to promote industrial development, the importance of industrial operation service capabilities is further reflected.
Under this trend, Fang Sheng observedIndustrial park operators have gradually begun to transform from simple industrial development and construction in the past to promoters, service providers and linkers of industrial development. For example, Zhangjiang Group, which is positioned as a promoter of emerging industries and a creator of science and technology innovation ecology, Zhangjiang Hi-Tech, which has transformed from a senior park expert to a comprehensive industrial operation platform, and then to the recently released new industrial empowerment platformBecause of the large Lianke
As a large-scale leader in the development and operation of manufacturing parks, Zhongnan Hi-Tech still maintains a fairly stable pace of expansion this year (in the past 12 months, it also won 5 new parks in one fell swoop), and there are currently more than 200 parks in the country, and nearly 60 projects will be completed and delivered in 2023 alone.
It is understood that because Lianke is not only a brand new brand, but also an independent business platform independent of the original Zhongnan Hi-Tech business system, if Zhongnan Hi-Tech is the first curve of rapid rise in the last window period, then because Lianke is facing the new situation to open up the "second curve", is a set of "innovation and development, investment empowerment, service empowerment" as one of the light and heavy integration of the development of the group platform, a change in the path of traditional industrial real estate, through the integration of light and heavy, multiple shareholders of the "genetic recombination" model, showing the ambition and ambition of this private enterprise in the stock era.
Indalianke structure diagram: from the official website of Indalianke***
part.01
Innovation drives the park
The industry is facing innovation and transformation, and the same is true for industrial parks, which are looking for a new "way out" after the high-turnover mode of the park slows down.
Different from the "high turnover" model that Zhongnan Hi-Tech is best at, Lianke has launched an "innovative development" model in the field of heavy assets to assist with industrial leading enterprises, state-owned platforms and capital parties to land in industrial parks, which also generally focus on the core areas of core cities with a GDP of more than one trillion yuan, and will operate under the brand of "Inlianke" in the future.
As we all know, the industry leader is the "number one target" of local land supply, but in the face of large-scale land supply, the industry often lacks the ability to develop and construct the park and attract industrial investment. For the park, the industrial leader can also give full play to its chain master ability, promote the upstream and downstream enterprises to move in, and form a complete and stable industrial cluster.
At present, the cooperation between Lianke and state-owned platform companies, including from equity cooperation to production and investment linkage, joint investment, can also gather the superior resources of both parties, supplemented by professional industrial investment and industrial services in the Lianke system, which can quickly promote the construction of the industrial ecology of the park. It is understood that at present, there are more than 20 state-owned enterprise platforms that Dalian is cooperating with.
Shaoxing Guoke Life and Health Park in cooperation with Yangtze River Delta Capital).
The "** base" model is also an important part of Lianke's "innovation and development".At present, Lianke has reached strategic cooperation with the Chinese Academy of Sciences, Triangle Capital and other capital parties. Through the "first-class base" model, it will not only bring more help in the field of industrial investment to Indagi, improve the industrial operation service system, but also improve the company's industrial resources and resources, and further empower the investment of the park.
part.02
Under the wave of light assets, how to build a moat
Asset-light business has become a new trend that is being explored by both private park operators and state-owned platform companies, not only for the refined operation and management of self-owned parks, but also for gradually building them into new business growth points for enterprises.
For traditional asset-heavy enterprises, the first thing to face when moving towards the separation of light and heavy business is how to expand new asset-light parks from the outside in addition to managing their own propertiesHow to continue the light asset management of the park after overcoming the problem of attracting investment?
However, the asset-light business is now facing the big problem of the retention rate of park projects, which is a well-known difficulty in attracting investment in the industry, and it is also a pain point that must be overcome in the current stock era. When the asset-light company completes the initial investment work, it is likely to be exhausted.
However, this is not the best choice for park holders, because in today's environment of leading the industry with science and technology, the science and technology innovation industry has put forward better requirements for the park ecology and park operation services.
On the basis of the independent and market-oriented operation of the original China Merchants Group of Zhongnan Hi-Tech, relying on the large-scale advantages of 80 cities and 200+ parks, the investment promotion section of Dalian Branch has deeply grasped the industrial market conditions in different regions, the demands of various characteristic investment sites and the accumulation of million-level industrial databases, and can quickly complete the investment promotion work of the park.
Asset-light investment is efficiency. This is also a major feature of the current lighthouse digital investment system: with the construction of a digital and intelligent platform, lighthouse Lingke on the one hand promotes the refined management of the organization through the optimization of internal processes and the collaboration systemOn the other hand, through digital tools such as big data lead pools and multi-channel online customer acquisition, the information flow is shortened, the customer acquisition cost is reduced in the long run, and the transaction cycle is shortened. Relying on the digital investment promotion system, it took only 8 months to complete the investment promotion of Huizhou Zhongkai Electronic Information Industrial Park, realizing the excellent results of 45% of the national high-tech enterprises, and through the analysis of industrial chain data, Suzhou Changshu Smart Car City realized 9 months of closed-loop industrial chain and 100% specialization, refinement, and innovation.
The digital capabilities of Lighthouse Lingke not only serve investment promotion, but also serve back-end operations and services: using more than 2 million enterprise label databases to gain insight into the needs of enterprises, from only providing investment carrier matching, to building a series of service product portfolios to help enterprises "find direction, market, efficiency, cluster, policy, investment", etc., with the enterprise development of "one-stop investment promotion x enterprise service", forming the core competitiveness of "integration of recruitment and service".
For example, the "Sino-German Manufacturing Training Institute" co-founded by Lighthouse Lingke and Wu Xiaobo Channel, a new head financial company, brings together 100+ authoritative representatives, top experts and scholars at home and abroad, China's top 500 manufacturing benchmarking enterprises and entrepreneur leaders, through the combination of training and warfare, to improve the cognitive level of managers of manufacturing enterprises, master management and leadership capabilities, and further promote the mature development of small and medium-sized manufacturing enterprises.
part.03
Professionalism is still the premise of industrial services
Industrial services are not only property services in the traditional sense, but more importantly, it is necessary to provide professional industrial services for specific industrial clusters. Especially in today's era of science and technology, small and medium-sized enterprises and R&D enterprises are in the early stage of development, considering factors such as cost control and risk control, and prefer to provide some human, administrative, financing, legal and other functional services by the park.
The industrial park has a high professional threshold for industrial services and strong professional attributes, but it can produce stronger stickiness with corporate customers and promote the formation of a complete industrial ecosystem in the park.
Because Lianke's industrial service sector has built a borderless ecology of industrial services through the "five links".The first is to link industrial service resourcesIncluding industry-university-research resources, financial and capital resources, public service platform resources, digital resources, low-carbon resources, etc.;The second is to link industrial resources and enterprise resources to help the development of enterprises;The third is to link enterprises and enterprises to promote the development of the industrial chain;The fourth is to link government and enterprise resourcesIntroduce government resources into the park;Fifth, link the resources of the parkEmpower more parks with the park operation and industrial service capabilities of Inda, including intelligent, digital, and low-carbon services at the asset level of the park, as well as services at the level of industrial enterprises.
As a result, due to the obedience of large-scale production from the perspective of enterprises, focusing on the different stages of development of enterprises from start-up, growth, maturity to transformation, from different business links including R&D and procurement, 11 major service products such as park services and industry-university-research services are provided to solve various problems in the development process of enterprises, so that enterprises can invest in their main business with peace of mind. Currently,Based on more than 100 industrial park projects and more than 10,000 enterprises in the parkIt has formed a mature industrial service system and accumulated a wealth of cases.
part.04
Polishing operations and highlighting the encirclement
At the moment of the line in the industrial environment,The industrial park has gradually entered the "buyer's market".This will pose more challenges for industrial park operators. The entire industry needs to start making changes, and only by deeply cultivating industrial operations and polishing the service system can we seize the opportunity in the new era.
With the deepening of the construction of characteristic industries, the rise of enterprises' demand for ecology and services, industrial operation has been in the stage of having to do, how to do a good job in the operation of characteristic industries, not only will determine the investment progress of the park, but also through asset-light operation, industrial services and other aspects to achieve new business growth points.
As Lianke's asset-light operation and industrial services are now at the forefront of the industry, it remains to be seen whether it can embark on a path of transformation from a park operator to an industry linker in the future.