In 2023, the concept of living from indoor to outdoor will be deeply rooted in the hearts of the people, and the popularity of outdoor leisure methods such as RV camping, yacht leisure, rowing and surfing will continue to rise.
The number of outdoor sports participants in China has exceeded 400 million, and the huge population base provides a broad demand market for outdoor products in China. At the same time, the trend of domestic substitution in the outdoor industry is obvious, and the outdoor scene is constantly enriched, which also continues to promote the innovation of outdoor products in the direction of intelligence and portability.
There is still a lot of room for growth in domestic outdoor sports.
Developed countries have a long history of outdoor sports development, outdoor sports will be tourism and leisure, physical fitness, interpersonal communication closely combined, and gradually become one of the main choices for people from all over the world for weekday leisure, holiday vacation and travel. From a global perspective, the popularity of outdoor sports in Europe and the United States has reached more than 50%.
In the past two years, affected by the epidemic, the public's enthusiasm for outdoor sports has increased, and their participation has increased rapidly. According to data from the China Business Industry Research Institute, the current penetration rate of outdoor sports in China is only 28%, which still has a lot of room for growth compared with the penetration rate of more than 50% overseas.
The main function of outdoor sports goods is to provide protection, decoration and assistance for outdoor sports participants, and the main types of outdoor sports goods include clothing, footwear, backpacks, equipment, accessories and equipment. According to the data, the largest category in China's outdoor products market is outdoor clothing, accounting for 46%, boots and footwear products account for 22%, outdoor tools and camping equipment account for 20% and 12% respectively.
Domestic brands have conquered the outdoor mass market.
Noke, which provides one-stop camping equipment, Pathfinder with a rich product line, Mu Gaodi who serves exquisite camping, and Sanfo Outdoor ......, which specializes in outdoor clothingDomestic brands have gained the favor and praise of more and more outdoor enthusiasts.
In the outdoor industry, domestic brands are gradually transitioning from the "quantity" to "quality" stage, from extensive operation to intensive operation. In recent years, the increase in health awareness and the increase in the demand for "going out" have driven a new wave of outdoor sports, and the number of local outdoor brands in China has increased, reaching 501 in 2022.
At present, the high-end market of outdoor products is still almost monopolized by overseas brands, and most domestic brands are concentrated in the mid-range and mass market. In addition to professional outdoor brands, many sports brands and fashion brands have also expanded their outdoor product lines in recent years, providing more choices for outdoor enthusiasts.
New technologies and new materials help reduce the weight of products.
Since the beginning of this year, RV tourism, RV camping, fishing and water leisure sports have been further developed as emerging scenarios that enrich the health, leisure and entertainment life of residents. With the popularization of health and sports concepts to the public, a wide variety of outdoor leisure activities are becoming more and more popular among people of all ages, and the development of the outdoor products industry is expected to accelerate in an all-round way.
Rapid technological innovation continues to give birth to new technologies and materials. For example, lightweight hiking shoes ensure abrasion resistance while being lightweight, making outdoor activities less loadedThe traditional camping egg roll table has also been upgraded from wood to aluminum alloy lightweight material, and the imitation wood design has stabilized the "exquisite style" of the egg roll table, but the portability has been greatly improved, and it is more suitable for the outdoor changeable climateThe lightweight canopy is designed to open with one button, which greatly simplifies the traditional cumbersome canopy construction process and improves the friendliness ...... novicesEnterprises with strong R&D strength have the ability to apply new technologies and new materials to outdoor products for product innovation. The continuous upgrading of outdoor products can meet people's increasing needs for product intelligence, convenience, product update and iteration.