The circular shopping model can indeed create a new shopping experience for consumers and stimulate their desire to spend. This model allows users to obtain certain profits and benefits in shopping by giving them contribution value and energy value. Such a design can increase the user's purchase motivation, and also promote the internal circulation and upgrading of consumption.
The revolving purchase model also provides a marketing welfare area, through different levels of consumption to achieve conditions, users can get shared membership and corresponding contribution value, energy value rewards. Such a mechanism can motivate users to actively participate in promotional activities and bring more users and traffic to the platform.
In addition, the revolving purchase model also sets up a dividend mechanism to reward honorary members. When users earn a certain amount of contribution points through promotional activities, they can become platform Hall of Fame members and enjoy corresponding rewards and benefits. Such a mechanism helps to motivate users to participate more actively in promotional activities and contribute to the development of the platform.
The contribution and energy values in the recurring purchase mode can be obtained in the following ways:
1.Contribution Value: When a user makes a purchase on the recurring purchase platform, the purchase amount will be used as the basis for calculating the Contribution Value. Normally, the platform will set a consumption threshold, for example, for every certain amount of consumption, users will receive corresponding contribution points. For example, for every 2,000 yuan spent, users can get 1 contribution point.
2.Energy value: Energy value is measured based on the user's contribution to shopping and promotional activities on the platform. When a user buys a product on the platform and completes the consumption, the energy value will be given according to the category of the purchased product. The exact amount of energy given away may vary depending on the product category. The total amount of these energy values is equivalent to 1 when calculating the dividend.
Honorary membership refers to the mode in which consumers or promoters can be upgraded to the highest level of membership and enjoy a series of privileges and benefits based on certain conditions and requirements. Honorary members are usually the highest-level members in the model, and they can receive additional dividend benefits and are not limited by energy values, etc.
Specifically, honorary members are divided into different star ratings based on their level and contribution value. Each star has a corresponding reward pool, and when members reach a certain level, they can split the reward pool of that level equally. The higher the level of the honorary member, the more dividends will be paid.
In addition, if a member reaches the highest level, he can not only get the dividends of this level, but also enjoy the dividends of all the previous reward pools, which is equivalent to one dividend for each reward pool. This design further promotes the upgrading of members, and enhances the loyalty and consumption activity of members.
In short, the honorary member of the revolving purchase model refers to the membership status that is upgraded to the highest level of membership by meeting certain conditions and requirements in the mode, and enjoys the benefits of dividends and other privileges. This design is mainly designed to motivate members to participate in and promote activities and promote consumption growth.
The circular shopping business model can bring consumers a new shopping experience, allowing consumers to earn revenue while shopping. Through innovative design and incentive mechanism, this model promotes the activity and value creation of consumption, which is of positive significance for promoting consumption upgrading.