The circular purchase model is a consumer-centered e-commerce value-added consumption model, and its process and characteristics are as follows:
First, the process of the circular purchase model:
1. Consumption and shopping: Members can purchase goods on the recycling platform. After each purchase, members can get a certain multiple of energy value, which can be used to participate in the platform's dividends.
2. Accumulation of contribution value: Every consumption of members on the platform will contribute to the overall revenue flow of the platform and accumulate contribution value.
3. Contribution value exchange release amount: According to the amount of contribution value, the platform will calculate the value of the contribution value of the day every day and return the corresponding amount to the member. This amount can be withdrawn or used again for purchases.
Second, the characteristics of the revolving purchase model:
1. The combination of dividends and shopping: The circular purchase model allows members to obtain benefits while shopping through static dividends and dynamic dividends. Static dividends refer to the equivalent amount of dividends obtained by members after purchasing ordinary single products, while dynamic dividends are obtained by purchasing gift packages to obtain higher-level members and more benefits.
2. Dual drive of energy value and contribution value: The circular purchase platform has two core assets, energy value and contribution value. Energy value is the reward that members receive after completing shopping tasks, which can be used to participate in the platform's dividends. The contribution value reflects the member's consumption contribution on the platform, and is the basis for the member to participate in the circular purchase and make a full return.
3. Honorary membership system to motivate user growth: Circular purchase has set up an honorary membership system, which selects honorary members at different levels according to the number of members' contribution value, and enjoys corresponding dividends and privileges. This system stimulates user engagement and increases users' loyalty and sense of belonging to the platform.
4. Consumption value-added and experience: The circular shopping model pays more attention to the interests and experience of consumers, and allows members to save money and make money while shopping through innovative profit distribution and dual reward mechanism. This mechanism can effectively stimulate consumers' desire and engagement to shop, while also improving user satisfaction and loyalty on the platform.
5. Difference from other e-commerce models: Compared with traditional e-commerce models, the circular purchase model pays more attention to the interests and participation of consumers. It will share the profits with consumers, so that consumers can get more benefits and benefits while shopping, and stimulate shopping enthusiasm. Compared with traditional e-commerce platforms, the circular purchase model pays more attention to the interests and experience of consumers, bringing more surprises and benefits to consumers.
All in all, the revolving purchase model allows consumers to enjoy benefits while shopping and realize the appreciation of personal wealth through shopping, accumulation of contribution value, participation in dividends and other processes. Its characteristics include the combination of dividends and shopping, the dual drive of energy value and contribution value, the honorary membership system to motivate user growth, and the focus on consumption value-added and experience. Compared with the traditional e-commerce model, this model pays more attention to the interests and experience of consumers, and is in line with the trend and demand of consumption upgrading. In the future, the circular shopping model will continue to be optimized and improved to bring more surprises and benefits to consumers.