In the past, when customers went to a physical store to learn about the brand and interact with the store staff, most people had a simple communication with the store staff. With the rapid development of Internet technology, consumers can get more personalized services from digital stores.
Guangzhou-Hong Kong Euro Furniture is a large-scale furniture operator committed to promoting classic and modernization, known for providing a variety of high-grade, high-quality and cost-effective boutique furniture, and is the loudest old furniture distribution business card in Guangzhou. Guangzhou-Hong Kong European Furniture has the general distributorship rights of many well-known furniture brands at home and abroad, such as Red Apple, Master Leatherman, Armani, Left and Right, etc., and is the culmination of professional furniture operators and Guangzhou furniture operators in the real sense of the industry, covering various different styles such as post-modern, light luxury, and neo-classical.
Digital transformation is an inevitable choice for Guangzhou-Hong Kong European furniture under the current situation, and it strives to be realized through the efforts of the new decade under the empowerment of digital technologies such as big data, cloud computing, and artificial intelligence"Home Dream Art Salon"The marketing platform has become a professional integrated retail service enterprise for the sales of furniture products, allowing customers and sales consultants to become the protagonists of the art salon and realizing the vision of a leader in the comprehensive retail and home furnishing industry.
Customer Challenges
With the development of the home furnishing industry market, the change of the main consumer group, etc., the consumption habits of the entire industry have undergone great changes, and users have changed from the simple offline price comparison in the past to the current online consultation offline service experience and purchase mode. There is still a lot of room for construction in the online business and other parts, and it is expected that design will be the main entry point to build the core of online contacts, and at the same time, more abundant marketing capabilities are needed to change the status quo of inefficient traditional marketing capabilities.
Solution
Open up the VR effect platform and cut into the product display with the design scene
It is connected with multi-VR flat drawings to present product renderings and home design solutions in VR, changing the original mode of only being able to view products and effects in the store, increasing the ability of customers to contact multiple scenes, and at the same time, the online display platform provides a variety of mainstream industry templates, one-click switching of interface styles, decoration components can be matched at will, support UI customization, multi-platform coverage, and can be expanded according to business needs. Integrate recommendation algorithms according to user portraits to achieve thousands of people and help enterprises improve user consumption experienceMulti-channel order management and one-stop management of online and offline commodities help enterprises achieve digital management and improve operational efficiency.
The digital marketing system improves customer acquisition and conversion capabilities, and improves marketing efficiency
The global customer marketing platform built based on big data has accurate crowd orientation capabilities and a variety of marketing methods, including grouping, bargaining, seckill, turntable**, points**, etc.;It supports full-link marketing automation from marketing strategy, mini program, mobile phone SMS and other multi-channel marketing feedback to marketing analysis, realizes data-driven marketing, and helps enterprises reduce marketing costs and improve marketing efficiency.
[Project Results].
It supports differentiated marketing for different groups of people, through real-time data analysis of marketing strategies, multi-indicator analysis of marketing effects, and comparative analysis of different strategies under the same marketing target.
Establish a connection with brand users, enrich user data, and assist users in refined operations with efficient portrait tags, increasing transaction conversion efficiency by 25%+.
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