On December 4, Yonfer's 2023 rice quality and efficiency improvement plan summary and 2024 kick-off meeting was held in Jiangxi Yonfer, with more than 200 core dealers from Hubei, Hunan, Anhui and Jiangxi participating in the meeting.
The participants took a group photo in Jiangxi Xinyangfeng.
At present, the agricultural market raw materials are changing rapidly, new channels are surging, "in this complex and changeable market, where to go in the future" has become a must answer question in front of agricultural dealers. Zhao Chengyun, Vice President of Yonfer, analyzed the current situation of the agricultural materials market with the theme of "New Era, New Changes, New Yonfer, New Future", and pointed out the direction for dealers how to grasp the development trend of the new era and meet the new future.
Zhao Chengyun spoke.
Zhao Chengyun emphasized that green is the background color of agricultural development, and it is China's basic national policy to strengthen the construction of farmland facilities, promote agricultural science and technology innovation, and consolidate the basic support of national food security. In order to comply with the development of resource-saving, environment-friendly, and technically efficient agricultural models proposed by the state, major fertilizer companies are constantly promoting new fertilizer products, and the national land circulation area has exceeded 500 million mu, accounting for nearly three-thirds of the total cultivated area, and large planters are rising rapidly. For these new changes, dealers must pay attention to: first, to meet the needs of large planters to minimize planting risks, improve the input-output ratio, and do a good job in planting technical guidance services;Second, the channel management logic should keep pace with the times, and we must shift from focusing on fighting resource wars, grabbing brand resources, fighting for advantages, and comparing market voices, to a long-term strategy, that is, to understand products, crops, and services.
Zhao Chengyun emphasized that the high-quality development strategy of "three doubles and one more" and "new five old and four" proposed by Yonfer is a response to the current complex and changeable market situation. At present, Jiangxi's grain planting area is about 56.6 million mu, with an output of more than 43 billion catties, which is an important grain production province in China and an important strategic market for Yonfer's "Food Security World" campaign. In 2023, a number of dealers in central and southeast China rice areas have enjoyed the dividends brought by the changes of the times, and 2024 is even more promising.
With the continuous acceleration of land transfer, China is rapidly transitioning from a small-scale farmer economy with scattered cultivation in the past to a large-scale farmer economy. The era of China's large households has come, which has become the consensus of the entire agricultural industry. At the meeting, Gao Zan shared the inevitability of the emergence of large planters, the transformation of the business model, and the service transformation with the title of "Pioneer of Service Transformation in the Era of Large Households". He emphasized that the service that others are doing is called obligation, and the service that others are not doing is called service.
Gao Zan spoke. The meeting solemnly commended the outstanding dealers with outstanding sales in 2023. More than a dozen award-winning representatives took the stage to share their business promotion, and unanimously said that as agricultural dealers, they must clearly understand the performance and efficacy of the company's products, understand their own market, and achieve accurate product delivery, so as to be able to play the greatest value in the distribution chain.
The meeting summarized the 2023 rice quality and efficiency improvement plan, and the participants had a deeper understanding of the first-class fertilizer formulated by Yonfer in different types of rice fields, and had a deeper thinking about how to deal with the complex business environment, which opened a new chapter in Yonfer's 2024 rice upgrading product sales in the middle and lower reaches of the Yangtze River. It is believed that as long as all the participating dealers can highly unify their thinking, keep up with the pace of development of Yonfer, and make efforts in the sales of new rice fertilizers, they will definitely become leaders in the new era.
Commendation of outstanding dealers.