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Preface. The world has entered a new period of turbulent transformation, and the "great changes unseen in a century" are accelerating. China's engineering industry is entering a "viscous zone", and uncertainty is decliningThe "order model" of the business is particularly competitive under the influence of external trends such as declining investment and cyclical fluctuations, and it can be said that the challenges faced by enterprises are far less than the opportunities. However, small state-owned enterprises still need to move forward against the market under the requirements of "benchmarking against the world's first-class" and "improving quality and efficiency steadily".Local central enterprises are not only facing the strong squeeze of state-owned enterprises, but also have to meet the downward requirements of their superiors, and the pressure is rising instead of fallingPrivate enterprises also need a certain scale growth rate to get rid of the predicament and maintain vitality ......
Affected by the comprehensive impact of the internal and external environment, construction enterprises and design companies have said that it is more and more difficult to receive projects, and it is even more difficult to take over projects, and the company's own marketing concept is backward, the market positioning is vague, the market analysis is not in place, the marketing system is not perfect, and the marketing team is weak, resulting in the market operation of the enterprise is difficult, and the survival is ......difficult
As the leader of the enterprise, the market is the foundation of the survival and the source of the development of the enterprise. In such a severe industry situation, how to improve the marketing ability of market operators and how to better hold market management activities is a dilemma in front of many engineering enterprises.
Panchengde joins hands with marketing experts with rich practical experience in foreign excellent engineering enterprises, focuses on the key links and pain points of improving market management capabilities, and holds a 3-day closed practical training camp to help market operators re-establish correct marketing concepts, master scientific, reasonable and practical marketing actions, help enterprises survive in the cracks of the market, and make every marketing organization become the chassis for enterprise growth
Let's work together and move forward!May 25-27, 2023 in Nanjing, we sincerely invite you to elaborate with us!
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Agenda. 
The content of the conference. Marketing planning: improve the marketing planning and practical ability of the engineering industry.
Time: 09:30-16:30 p.m., May 25
Lecturer: Mr. Qian.
1. Strategy: market supervision and competitor analysis.
2. Equipment: the construction of personal capabilities of marketing personnel.
3. Comrades-in-arms: customer relationship development and maintenance.
4. Strategy: marketing strategy and execution.
5. Actual combat: analysis of the whole process of project bidding.
6. Marketing planning exercises: improve the fighting ability of marketing personnel.
Customer management: bank-enterprise key customer relationship management and in-depth marketing.
Time: 09:00-17:00 a.m., May 26
Lecturer: **1, how do engineering enterprises view the relationship between government and business?
2. Management strategy of political and business key customers.
3. Customer management exercises: in-depth marketing strategies for large customers of banks and enterprises.
Business Consultation: Efficient business negotiation based on project effectiveness.
Time: 09:00-17:00 a.m., May 27
Lecturer: **1. Definition of business negotiation.
2. Guidelines for business consultations.
3. Planning before business negotiation.
4. The process of business consultation.
5. Negotiation etiquette.
6. Business negotiation exercise: project business negotiation strategy.
Instructor introduction. Teacher Qian.
**。Handbook of the General Assembly.
Time and Place: Participants:
Scale: 42 people, on a first-served basis.
Conference fee: regular price: 6800 yuan (multiple applicants, please consult the director of the conference for details).
Early bird price: 5800 yuan per person (payment was completed recently on May 15).
Account Name: Account Number: 3010057978
Bank: Shenzhen Yida Road Branch of Communications and Construction Bank.
Conference Affairs Group: Organizer.
Founded in 2002, Panchengde is headquartered in Guangzhou, with offices in Beijing, Wuhan and other places. The company adheres to the concept of "quality starts with focus, professional creates value", and in the past two or six years, it still aims to serve the field of large construction, providing customers with management consulting, training, research and other knowledge services including strategic planning, organization and control, human resources, project management, system construction, corporate culture, etc. It has provided professional services for thousands of outstanding enterprises in the industry, such as state-owned enterprises, local central enterprises and state-owned enterprises.
Through a deep understanding of the industry, we use management methods and tools to design targeted solutions with customers and assist in promoting the implementation and reform of management, pursuing value creation and promoting the progress of the industry.
Panchengde and employees create and share the fruits of enterprise development, while providing competitive salaries, so that employees can obtain systematic problem-solving skills in their work, so as to win a better career and social respect.
Pan Chengde is determined to be a man with a sense of mission.
Customer Service: Construction industry (partial).
Survey and design industry (partial).