For the unusual year of 2023, people in the bathroom industry have a lot of feelings: because of the overall decline in real estate, the demand for new house decoration has decreased, and many people feel that it is difficult to do business;Because of the iterative upgrading of consumers, the change of consumption Xi and aesthetic needs, many people feel that the market is changing too fast;Because of the "involution" and "war" of the industry, many people lament that the profits are too low......But this year, Shanggao Sanitary Ware is not pessimistic and does not give up, so that the "unusual" becomes "extraordinary". The achievement of various achievements is a portrayal of Shanggao Sanitary Ware that is not afraid of wind and rain and forges ahead, and it is also a witness that it seizes the day and lives up to its time.
Guangdong Equity Exchange Center was successfully listed
To say that the most eye-catching achievement of Shanggao Sanitary Ware in 2023 is none other than listing. On March 17, Shanggao Smart Home (equity**: 893406) was successfully listed in Guangdong Equity Exchange Center. It has taken an important step to the capital market, marking that Shanggao Sanitary Ware will use the strong driving force of the capital market to enhance the core competitiveness of the brand in an all-round way, accelerate the strategic layout, and embark on a new journey of rapid development.
Leading the high-end full-bathroom custom fashion aesthetics
Adhering to the product positioning of "color, art, and technology", Shanggao Sanitary Ware starts from the real user needs to create a differentiated high-end full-bathroom customized product system with strong perception and value. In 2023, Shanggao Sanitary Ware will still place the core of the enterprise on the perspective of products, and will create many new products. For example, it combines the new products of the "Winning Championship" series shaped by the eight landmark buildings in the country, the new Rice series that combines classic and modern, the new Dixin series that restores the natural color, and the new Dixi series that reconstructs the minimalist and practical aesthetics, leading the high-end full-bathroom customized fashion aesthetics, with a unique artistic style, which has won the favor of young consumers and achieved terminal sales against the trend.
1.7.8. The modular customization process has gained a good reputation
Matching with the differentiated high-end full-bathroom customized products, it is Shanggao Sanitary Ware 17.8. Modular customization process. From the perspective of personalized needs, Shanggao Sanitary Ware meets the customized and diversified needs of consumers, and wins the trust and "good reputation" of consumers for dealers with high-quality customized services.
Dominate the authoritative platform "Top 10 Brands".
The continuous upgrading of product strength and service strength will allow Shanggao Sanitary Ware to dominate the top ten brands on many authoritative platforms such as Tencent Home Furnishing and Sanitary Ware News in 2023, among which it ranks first in the "Top Ten Brands List" of Tencent Home Sanitary Ware.
Marketing channels are expanding against the trend
In terms of channels, Shanggao Sanitary Ware has also achieved contrarian expansion. For example, at the 2023 Shanggao Sanitary Ware Annual Summit held on the evening of November 24, a live broadcast successfully locked 52 cities and signed contracts in 33 cities, creating gratifying results in channel expansion against the trend.
Won a number of authoritative awards
The contrarian growth of Shanggao sanitary ware has been widely concerned and recognized by the industry. In 2023, Shanggao Sanitary Ware has appeared on the award stage of the industry's authoritative awards for many times, not only winning the 2023 "Boiling Quality Gold Award", "High-quality Development - Leading Enterprise", "High-quality Development - National Tide Products", "High-quality Development - Healthy Green Home", "High-quality Development - Innovation Pioneer", "Consumer Favorite Brand", "High-end Customization Leading Brand", but also won the "Kapok China Design Award" at Guangzhou Design Week. Honor is both a commendation and an affirmation. The achievement of a number of awards has witnessed the "extraordinary" of Shanggao Sanitary Ware.
There is no off-season market, only off-season thinking". In the face of the great changes of the times, Shanggao Sanitary Ware is not in a hurry, calm and composed, and actively responds, with its strong core competitiveness and breakthrough and innovation synchronized with the times, it has won its own "sea and sky".