With monthly sales of less than 600 units, why can t the BMW 1 Series be sold?

Mondo Cars Updated on 2024-01-30

Have you ever thought about owning a BMW and feeling the "one-in-one" driving experience?However, have you ever been troubled by the reputation of the BMW 1 Series, so that you dare not buy it easily?BMW 1 Series, the original price of more than 200,000 yuan, was once regarded as BMW's cheapest model, but it does not mean that it is a good car.

On the contrary, its product power is too poor.

The interior space is small, and the configuration is quite shabby, and it can only be said that it is a car that can be driven.

Driving a BMW, riding a Mercedes-Benz, this saying used to be widely circulated, but the BMW 1 Series does not have this feature at all.

In addition, the most striking thing is that the BMW 1 Series mid-to-low-end version is equipped with all 3-cylinder engines, only the top 2The 0t version is only 4-cylinder, but its 24The ** of 990,000 has discouraged most consumers.

With the change of consumption concepts, a large number of B-class cars at the same price are larger than the BMW 1 SeriesThe Tesla Model 3, on the other hand, has more layout.

In the case of insufficient comparison and insufficient comparison, the BMW 1 Series seems to have become an "IQ tax" in the eyes of many people, and the owner has also been complained by netizens that he can't afford the BMW 3 Series and is a person with a swollen face and a fat man.

After the reputation of the model took a sharp turn, consumers began to scoff at the BMW 1 Series, the official had to give a huge terminal discount, and the new car ** fell again and again, and now it has dropped to the level of the Honda Civic, but it is still not recognized by consumers, everyone will think that this car has dropped so hard, since everyone does not buy it, then I will not buy it.

One day, when you go to a BMW showroom again and want to buy a BMW 1 Series, you will be surprised to find that the car is no longer for sale.

It turned out that the BMW 1 Series announced the official discontinuation of production on July 27, 2023.

With the decline in sales hard to reverse, BMW had to stop investing resources in the car.

At the moment, there is still some stock at the dealership, but it will be sold out soon.

So, if you still want to buy this car now, you can only look for the used car market.

The death of the BMW 1 Series will definitely make many fans feel sorry.

But we have to admit that the fate of each car is determined by the market, and the BMW 1 Series was eventually eliminated by the market.

In addition to the lack of product strength, the more critical factor is that the model has been discontinued, and many people can't buy it now.

One might think that this car is only underperforming in the Chinese market, but in fact, the sales of the BMW 1 Series in the global market are also relatively low.

Therefore, BMW's discontinuation of this car is not an accident, but an inevitable result.

But human needs are endless, and the market is constantly changing.

After the BMW 1 Series is discontinued, there will definitely be other more suitable products to take its place.

We can expect that BMW will launch the best models that are more suitable for market demand to meet people's pursuit of high-quality driving experience.

Stay tuned.

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