December Creation Incentive Program
The winners of the 2023 Melon Music Awards are still a hot topic on the Korean network, with NCT Dream winning the Grand Prix at MMA 2023. Korean netizens actually expressed doubts about NCT Dream's big prize victory, saying they didn't deserve it.
In the popular community, Korean netizens are still arguing about the winner of the 2023 MMA Contest. One of them was NCT Dream's victory in the "Record of the Year" category at MMA 2023. NCT Dream is the next group to win the MMA 2023 "Record of the Year" award after BTS, AESPA and want to ONE.
In fact, the "Record of the Year" award is the highest award among the other awards at MMA 2023. However, NCT Dream's victory at the "Record of the Year" award was met with mixed reactions from Korean netizens. Some netizens think that NCT Dream is not worthy of a big award, which has sparked heated discussions.
Korean netizens questioned NCT Dream's various achievements during 2023, and they managed to bring the top prize at MMA 2023, and even Korean netizens questioned NCT Dream's influence during the promotion of 2023.
Netizens left messages saying: "What did NCT Dream do this year, they got a big award and gave a speech there", "What major achievements did NCT Dream make this year deserve the closing award".
To be honest, they forced it with NCT Dream, I think Newjeans or Lin Hero would be more suitable", "Isn't it more appropriate for Stray Kids to get the big prize than NCT Dream?" ”
The best record should go to NewJeans, Ive, or Jungkook", "Why are you so mean, NCT Dream has always been very influential, it's because you hate them that you don't know", "NCT Dream's victory comes from their hits, even "Candy" is number one on the Top 100 chart", "There seems to be someone in them haha".
The 2023 MMA event, in which many artists including SM idols participated, has ended, and the results of the Grand Award and this award have been announced. Some Korean netizens have asked for transparency to review the criteria for winning big prizes in various major awards events over the years.
Although the Grand Prix is the highest award at a prestigious Korean awards ceremony, several artists have won the award, including SM Idols. Recently, however, SM has been suspected of interfering with the big prize wins of its artists. In the 2023 MMA Awards Ceremony that just ended on December 2, especially after the victory of the NCT Dream Awards, Korean netizens also spoke out.
Some Korean netizens found that it is not uncommon for SM artists to win big awards, which is considered to be a questionable standard. Subsequently, Korean netizens traced the history of the award-winning criteria of the awards and found that the award-winning criteria were different every year. This has raised suspicions that the winning figures are more skewed in favor of SM entertainers.
This makes the selection process murmurier when the "jury evaluation" part relies on the decisions of the anonymous panel. For example, MMA 2023 recently won the Best Record of the Year category 100% relying on the jury's evaluation scores. A similar situation happened at the 2022 Gennie** Awards, where NCT Dream won two awards, ** of the Year and Artist of the Year, with additional "Evaluation" points. Netizens said that if it weren't for the extra points, Lin Yingying, who won the Song of the Year Award, should have won these two awards.
Some Korean netizens have explained several doubts about SM in other examples, as follows.
1.Girls' Generation won the 2011 Golden Disc Award Digital Song Awards, and netizens revealed that the eligibility criteria for that year only changed when the release was considered between January 1, 2011 and November 30, 2011. Netizens noticed that Girls' Generation's "The Boys" ranked 43rd on the GAON chart at the end of the year. This is in stark contrast to past and future elephant winners such as Sun, Psy, Twice, Bigbang, and IU, whose songs consistently rank first and second throughout the year.
2.SHINEE won the MMA 2013 Best Artist of the Year Award, judging from the stream** and sales of the year, SHINEE's song was considered a failure, but with the additional score of the jury, the boy group created by SM still won.
3.EXO's victory at MMA 2017, the victory of this grand prix put a question mark on netizens, as IU and Bolbbagan4 took the first and second positions in the song stream ** category more than EXO.
4.Girls' Generation Taeyeon won the 2020 Seoul Music Awards, and compared to BTS's "Map of the Soul: Persona", which won the ** award of the year, Taeyeon Girls' Generation's "Four Seasons" won the Song of the Year award despite its smaller volume. This was thought to be due to the division of the awards, and then the Song of the Year category at the awards ceremony the following year was abolished.
5.NCT 127 won the 2022 Seoul Music Awards, and netizens said that although NCT 127 could not enter the annual stream ** list due to low ratings, it still won the big prize.
6.NCT Dream won the Grand Prix at the 2023 Seoul Music Awards, and the victory at this Grand Prix confused netizens because the artists who won this award scored higher in this category.
Due to winning the Seoul Song Awards many times, many netizens jokingly called this event the "SM Song Awards". Subsequently, netizens made such comments. "Ive or NewJeans deserve to win the big prize for Melon", "Isn't the SM Ballad Grand Prix enough for you?" Are you really going to touch melon too? ", Interestingly, they won the Seoul ** Song of the Year award for just one song released in 2019", "I don't even know why they are so obsessed with the big awards", "As a fan of these artists, I don't even want them to get the big awards" and so on.
For NCT Dream to win the big award at MMA in 2023, which caused Korean netizens to question, SM interfered with the artist award? What do you think?