In 2017, a TV series "Chicken Feathers Fly to the Sky" made Zhang Yi popular, and he won the Magnolia Award and the Golden Eagle Award in a row.
In the play, the protagonist Chen Jianghe played by Zhang Yi is the prototypeLou Zhongping
Leaning on one by oneOnly 8 millicents (0.).0008 yuan).The straw of profit, he insisted on being the first in the worldMonopoly on the global straw market 1 4 and 2 3 patents.
Its domestic market share is more than 50%, that is to say, more than half of the straws used daily are from his factory.
How did Lou Zhongping discover business opportunities, and how did he achieve today's achievements step by step?
Lou Zhongping's family background is not good, and he has to bear the pressure of life at a very young age. At the age of 14,In order to make a living, Lou Zhongping could only choose to drop out of school and embark on the road of making a living.
For the sake of his family's livelihood, Lou Zhongping left his hometown Yiwu and followed his family to distant JiangxiI started a business as a seller.
Every morning, Lou Zhongping carries a simple bamboo basket with some daily necessities such as brown sugar and straw paper, and shakes a homemade rattleDoor-to-door selling along the streets.
When the villagers heard the familiar sound of drums, they knew that the "Knocking Sugar Lang" was coming. Lou Zhongping took out the items in the basket and exchanged a meager remuneration such as ten taels of brown sugar or a roll of straw paper for the villagers' idle chicken feathers, poultry bones and other waste products.
After coming back in the evening, Lou Zhongping began to choose chicken feathers and put beautiful chicken feathersMade into a feather duster**, selling the defective products to fertilizer factories.
This kind of buying and sellingAlthough you can't make a lot of money, it's better to be stable, Lou Zhongping relied on it to maintain food and clothing, and at the same time accumulated the first pot of gold in his life.
"Chicken feathers for sugar" is a hard job, and it is normal to attract white eyes and discrimination. Because the villagers felt that dealing with chicken feathers would be very dirty, they would always drive Lou Zhongping away with disgustEven the children did not dare to take the candy he handed him.
But Lou Zhongping didn't care about this, all his thoughts were on work, and he impressed the villagers with his simple and diligent actions, and after a few yearsHe basically had a monopoly on this small business.
This "bottom-level" experience also made Lou Zhongping understand the secret of his future success:Doing business that others look down on is easier to make a fortune.
In 91, Lou Zhongping chose to return to his hometown because he noticed that there was a local boss who wanted itSell off your own straw production equipment. With years of business experience, Lou Zhongping keenly smells the breath of business opportunities.
So he scraped together a lot of money and spent a lot of money to get a second-hand price from the bossBought a complete straw production line.
Lou Zhongping noticed that there were almost no large manufacturers involved in the production of straws at that time, and there was a gap in the market. He seized the opportunity to annex a small straw workshop through the acquisitionGradually occupy a dominant position in Zhejiang.
In this way, 26-year-old Lou Zhongping founded a small plastic straw factory in Yiwu, Zhejiang Province, and began to get involved in straw production. At the time, straws were marginally thinThe average root is only 00008 yuan, most of which are regarded as leftover materials that no one cares about. But Lou Zhongping has not been influenced by the outside world, he has had a pioneering and innovative spirit since he was a child, and has a very firm confidence. In order to make straw products break into the market,He set out to open up sales channels and find customers for his straws.
Lou Zhongping traveled all over the country and visited dozens of large beverage factories. Through sufficient market research and hard work, he found that the cost of purchasing straws from these beverage factories is highSelf-produced straws are completely advantageous.
In addition, he also found that these beverage factories on strawsThe quality requirements are not high, as long as the basic standard is met, which further encouraged Lou Zhongping's confidence to seize this market segment.
With a low ** and quality assurance, Lou ZhongpingSuccessfully opened up the marketOrders poured in like a tidal wave. In just one year, he paid off the money he once owed.
Seeing that Lou Zhongping made money significantly, many people began to follow suit, and for a whileCompetition among peers is fierce
Who would have thought that the outbreak of a financial crisis, letRaw material **suddenly**, the entire industry is facing an unprecedented severe test.
But Lou Zhongping did not choose to cut corners like other manufacturers to deal with it, butChoose integrity management and adhere to product quality
To this end, he also specially registered the "Shuangtong" trademark and designed an exclusive logo imageWith the help of the brand effect, the image has been established.
In the fierce market competition, Lou Zhongping relied onExcellent product quality and good reputationThe brand of "Shuangtong" was gradually launched.
He also adopts flexible marketing strategies, provides customized services to large customers, and optimizes internal management processes to reduce production costs. In the context of the withdrawal of peers, Lou Zhongping's business has continued to expand and has made great progress.
As the business continued to expand, Lou Zhongping began to set his sights on overseas markets. With the matchmaking of a friend, Lou Zhongping finally signed a contract with a Japanese companyFirst export order.
However, after the first batch of 6 containers of goods arrived at the Japanese side, the Japanese side complained about the presence of hair in the products and demanded that all them be inspected. In view of the fact that the cost of inspection is much higher than the value of the product, Lou ZhongpingThe goods had to be destroyed on the spot at the expense of a high cost of destruction.
This defeat not only caused heavy economic losses to Lou Zhongping, but also seriously damaged his confidence. You must know that Lou Zhongping has always attached importance to product quality at that timeI was very baffled by this result.
In order to be able to find the problem, he led the technicians to repeatedly investigate and inspect the entire production process. After careful investigation,Finally, it was found that the problem was in the raw material procurement side.
Due to the imperfection of the entire industry standard at that time, some illegal enterprises cut cornersInferior recycled material is available, which is used to pass off high-quality raw materials**.
In order to reduce costs, Lou Zhongping's procurement staff alsoPurchased defective raw materials from these unscrupulous merchantsAs a result, this product quality accident was caused.
Lou Zhongping, who realized the seriousness of the problem, took decisive measures. Not only did we stop cooperating with these dishonest businessmen, but alsoA special quality inspection department has been set up to strictly review each batch of incoming raw materials.
At the same time, he organized technical personnel to strengthen the monitoring and management of the whole production processControl product quality from the source.
These initiatives are starting to bear fruit. In the years that followedLou Zhongping has gradually improved the quality management level of the enterprise through continuous formalization requirements.
The comprehensive self-inspection of the production process by the employees is the focus of his requirementsIn each batch of export products, we will comprehensively strengthen the quality control to ensure that they are 100% qualified before they can leave the factory.
In terms of quality and credibilityLou Zhongping reopened the overseas marketAnd gradually establish cooperation with world-renowned retail companies including Wal-Mart, Tesco, etc.
The quality crisis in 2003 undoubtedly brought great resistance to Lou Zhongping's internationalization path, but through unremitting efforts, he finally overcame the difficulties and opened up the situationBecome a leader in the straw industry.
This setback made him realize that he wanted to have a place in the international marketProduct quality is the lifeline of an enterprise. This became a valuable experience for Lou Zhongping in the future.
Now more than 20 years have passed, and Lou Zhongping is no longer the obscure little boss he was back then. His annual income from the twin children group reached 2More than 400 million,It has become the leader of the straw industry.
Not only that, Lou Zhongping's net worth is as high as tens of billions. Despite being so valuable, Lou Zhongping'sLife is still low-key.
He did not buy a luxury sports car or a private jet, and still lived in an ordinary building near the production base of Shuangtong Group. His favorite thing to do,It's to sit and eat with the workers and listen to them talk about their daily routines.
Lou Zhong usually said,His main concern is not money, but to make a good life for his employees. At the Shuangtong Group, the living conditions of the employeesDon't lose to any big business.
The dormitories and canteens are built according to star standards, and all the children of employees can be usedFree admission to the Twin Children School founded by the Twin Children Group.
The Twin Children School has a beautiful environment and state-of-the-art facilities. School specializedTop education experts at home and abroad have been hiredFormulate a scientific talent training program.
All teachers are screened to ensure the quality of teaching. Students can not only learn knowledge, but also participate in various interest groups on campusGet a full range of enlightenment education.
In order to give back to his hometown, Lou Zhongping established a charity association in his hometown in ZhejiangIt is specially used to subsidize the children of poor households to go to school.
Now 67 years old, Lou Zhongping still personally inspects the factory every day to check the quality of the products. He believes onlyAdhere to the spirit of craftsmanship, continuous improvement and innovation, Shuangtong can continue to maintain a leading position in the straw industry.
Although the margins of straws are meager, and few people are willing to follow up on this industry, Lou Zhongping has never given up his love for straws. He believes,With perseverance and perseverance, even a small straw can create miracles.
Under the leadership of Lou Zhongping, Shuangtong Group has grown into oneA straw industry giant integrating scientific research, manufacturing, sales and logistics.
Shuangtong not only masters the core technology in the field of straws, but also carries out new materials and new processesLots of investment and innovation
It is Lou Zhongping's persistence and perseveranceLet an insignificant small industry glow with infinite vitality. He used his story to prove that as long as there is a dream, any industry can be brilliant.
Success is about doing the smallest things with little care, and even a small business can become a business giant.