In 2017, one"Chicken Feathers Fly to the Sky".is popular all over the country, and Yin Tao, who plays the heroine "Luo Yuzhu", also won the crown of Magnolia in one fell swoop.
In the play, Luo Yuzhu started from a small vendor, relying on her unusual business talent and unremitting struggle, and her husband Chen Jianghe worked together to make the business stronger and bigger, and became a business giant.
In fact, "Luo Yuzhu" has a prototype in realityShe is the chairman of Zhejiang Xinguang Group, the former richest woman in Zhejiang, Zhou Xiaoguang.
Many of the filming locations in "Chicken Feathers Fly to the Sky" are in the factories of Xinguang Group, and Zhou Xiaoguang himself bluntly said that except for emotional dramas, everything else is quite similar to himself.
Born in poverty, when he was 16 years old, he left his hometown with 20 yuan to "break into the world", starting from a small stall and doing business in more than 50 countries around the world.
"The richest woman in Zhejiang", "Yiwu business card" and "one of the top ten Zhejiang businessmen"., all kinds of reputations like a crown jewel set off her more legendary.
However, who would have thought that Zhou Xiaoguang's scenery would disappear after only three short years.
Including the core Xinguang Holding Company, 35 affiliated companies went bankrupt, Zhou Xiaoguang went from 80 billion assets to 34 billion liabilities, and a family of four has also become a "lai".
Zhou Xiaoguang's rise is very legendary, and the ups and downs from "chicken feathers flying to the sky" to "chicken feathers in one place" are equally bizarre, what kind of story is behind this?
In May 2022, an announcement from Shin Kong Group made 130,000 shareholders who entered ST Xinguang** wept bitterly.
The announcement said:The Shenzhen Stock Exchange has decided to terminate the listing of ST Xinguang, in other words, Xinguang will be forced to delist and delist.
Although surprised, it is not surprising, because ST Xinguang's performance has been negative for two consecutive years, and it was warned by the Shenzhen Stock Exchange as early as 2020 about the risk of delisting.
It is better to say that ST Xinguang can hold on for two years before being delisted, which has surprised many people.
But now, Zhou Xiaoguang, the "most inspirational female business myth in China", has completely fallen from the altar.
Zhou Xiaoguang was born in a poor family in Zhuji, Zhejiang Province in 1962, who would have thought that such a peasant girl who even had a problem with food and clothing would become the richest woman in Zhejiang in the future.
But actuallyThere are really a lot of rich people in Zhuji, the current richest man in China, Feng Hailiang, the founder of Hailiang Co., Ltd., a Fortune 500 company in China, and Chen Guoxiang of Xiangsheng Group.
This ancient capital of the Yue Kingdom, the hometown of Xi Shi, there are countless celebrities who have come out.
Zhou Xiaoguang is the eldest daughter in the family, and there are 5 younger sisters and 1 younger brother below.
When Zhou Xiaoguang was twelve or thirteen years old, he followed his mother every day to bring his own boiled brown sugar and walked dozens of miles to Dongyang or other places in Zhuji to exchange for some rice, wheat, rice and other grains.
When she was 16 years old, Zhou Xiaoguang also left home and begged for a living outside, when she only had a broken wooden box except for the 20 yuan given by her mother.
Zhou Xiaoguang came to Shanghai from Zhuji, where she got some knitted embroidery, packed it in wooden boxes, and then ran to other places to sell it along the street.
Take the goods, sell them along the street, and buy the goods after they are sold, so Zhou Xiaoguang has been greedy for seven years.
Among them, I also encountered some bad things, I was stolen and robbed, and even once I was almost deceived by traffickers into selling to people in the ravine to be my daughter-in-law, and later this experience was also put into "Chicken Feathers Fly to the Sky".
But these seven years of hard work have not been unrewardedAt that time, when the average annual salary of workers was still in the early three to five hundreds, Zhou Xiaoguang saved a huge amount of 20,000 yuan, and he really "got rich through hard work".
In 1985, 23-year-old Zhou Xiaoguang and Yu Yunxin got married, and then the two took out more than 10,000 yuan to set up a shop and opened a husband and wife stall to sell trinkets.
Yu Yunxin is responsible for purchasing, Zhou Xiaoguang is responsible for assembling accessories and picking, in order to make accessories into rings, earrings and other jewelry, Zhou Xiaoguang has to work overtime until midnight almost every day, and then get up early in the morning to open a store.
"Husband and wife are of the same heart, and their profits are broken".With the concerted efforts of the two, this small shop is getting bigger and bigger, and the couple's savings are getting more and more.
In 1995, Zhou Xiaoguang, who was unwilling to be a small vendor all the time, persuaded her husband to take out the savings to build a factory and established "Xinguang Jewelry".
Zhou Xiaoguang has vision and ability, under her leadership, Xinguang jewelry has developed into a behemoth with more than 700 employees in just two years.
But with the development of Xinguang jewelry, it is not only employees and income that have increased, but also opponentsSeeing Zhou Xiaoguang making so much money doing this, a bunch of people came over to "copy homework".
Follow the trend, plagiarize, and then knock down the ** by cutting corners, which makes the industry a miasma, and Xinguang jewelry is also messed up.
Seeing that his peers were competing for profits for a few cents, Zhou Xiaoguang simply "stopped playing with them".
Zhou Xiaoguang changed his direction, stopped doing wholesale processing of jewelry, and started directlyCreate your own brand and take the tall fashion route.
To this end, she hired excellent designers with a high salary, and personally led a team to Hong Kong to participate in the jewelry show, which made a reputation for Shin Kong jewelry.
When other peers are still busy wholesale trinkets, win by volume, and make some small profits, Zhou Xiaoguang has done business internationally, and even the American ** Bush likes to use her jewelry.
Once, Zhou Xiaoguang wanted to visit the century-old brand "Swarovski" to study Xi, but was turned away, and a few years later, Swarovski welcomed the arrival of this "jewelry queen" with the highest courtesy.
Chartered special plane transfer, accompanied by the person in charge of the Asia-Pacific region, and personally received by the head of the company, if nothing else, because Zhou Xiaoguang is Swarovski's largest customer in the world.
After becoming famous, Zhou Xiaoguang went to China Europe Business School to study for MBA, and became classmates with business tycoons such as Dong Mingzhu, improving himself and broadening his network, so that Xinguang jewelry could develop more smoothly.
When Zhou Xiaoguang's son got married,Yang Lan was the wedding host, singing the "Queen of Folk Songs" Dong Wenhua, Swarovski also sent the next ** person to come over to congratulate the speech, Ma Yun, Wang Jianlin and other business tycoons were present to bless them.
In 2016, Shin Kong Group was listed, with assets of more than 80 billion yuan, 21 wholly-owned subsidiaries, and nearly 100 shareholding companies.
In 2017, Zhou Xiaoguang and his wife ranked 65th on the Hurun Report with a value of 33 billion.
Another year has passed, and Zhou Xiaoguang has ranked 26th on the "Global Self-Made Female Richest List", and the "richest woman in Zhejiang" deserves its name.
However, who would have thought that Zhou Xiaoguang, who had just sat on the "throne", would be pulled down before he even sat in his position.
In March 2018, she became the "richest woman in Zhejiang", and in September, she began to "thunder", and the "highlight moment" was incredibly short.
The end of the enterprise is real estate", and Shin Kong Group, a company that started as a jewelry company, has not become that exception.
As early as 2004, Zhou Xiaoguang wanted to diversify the company, and the other "basket" she prepared for "eggs" was the real estate industry.
So Zhou Xiaoguang let his son take over the jewelry business, and she established Xinguang Real Estate Development and built a Xinguang Building Materials City to test the water.
Immediately afterwards, Zhou Xiaoguang acquired Zhejiang Wanxia and completely entered the real estate field.
After 10 years, Shin Kong Real Estate went around bidding for projects and land repossessionYiwu World Trade Center, Shin Kong Placeand other famous local landmark buildings, all of which were developed by Shin Kong Group.
But who would have thought that Shin Kong Group is developing this real estate in full swing on the surface, but in fact it is full of crises behind it.
As we all know, the real estate industry is asset-heavy, with high profits but also high debt, and it is completely "walking on a tightrope".
Shin Kong Group was already heavily indebted on the eve of its listing, and even the listing was just for financing to continue its life.
At the time of listing, Shin Kong Group signed a VAM contractIt is promised that the profits in the three years from 2016 to 2018 will not be less than 1.4 billion, 1.3 billion and 1.3 billion respectively, that is, the total profit will not be less than 4 billion.
In order to accomplish this goal, Zhou Xiaoguang tried her best to tear down the east wall and make up the west wall, but what she didn't expect was that before the three-year period arrived, the "backyard" caught fire first.
In September 2018, Shin Kong Holdings' two bonds matured, with a total principal interest of about 3 billion, Zhou Xiaoguang's struggling to maintain the balance of the capital chain was broken, and the stock price fell sharply.
Debt defaults, non-compliant guarantees, shareholder appropriation of funds, a series of problems emerge one after another, like a bomb that has been detonated.
In order to keep the company, Zhou Xiaoguang ran around, and even applied to the court for restructuring in April 2019.
However, this failed to stop the decline, and Xinguang Yuancheng's stock price fell below 1 yuan for many days, and the market value of 30 billion shrank to 1.5 billion.
And then even thatZhou Xiaoguang's family of four was listed as "executors" by the court
At this time, Zhou Xiaoguang also repented and thought about taking the "way back" and returning to the jewelry industry, but it was too late.
The capital chain is broken, the stock price is sluggish, there is no money to borrow everywhere, and the company and itself are also entangled in various lawsuits, and after all, they are powerless.
In August 2021, the bankruptcy liquidation of "Yiwu Bocheng", a subsidiary controlled by Shin Kong Group, opened the prelude to the "fall of giants".
In May last year, ST Xinguang (formerly Xinguang Yuancheng) was forced to delist by the Shenzhen Stock Exchange and launched the A** market.
The companies under Shin Kong Group went bankrupt, those who were merged were merged, and even the properties under Zhou Xiaoguang's name were auctioned one after another.
It is really embarrassing to see her rise up a tall building, to see her banquet guests, and to see her building collapse.
In April this year, Zhou Xiaoguang, who had disappeared for a long time, reappeared in the public eye.
On a social platform, she used a sentence"My name is Zhou Xiaoguang, my story, restart".Announce your strong comeback.
On the same day, Shin Kong Group also officially announced that it had entrusted a trust company to carry out restructuring operations and intended to return to A-shares.
However, since then, Zhou Xiaoguang has been updating various ** works, telling about his entrepreneurial experience and experience, and many netizens wonder if this "entrepreneurial legend" is going to change careers to become an Internet celebrity.
So will she be able to make a comeback?Time will tell.
Don't rely on the sky, don't rely on the earth, don't rely on the family, work hard with your own hands, from a small vendor to the richest woman in Zhejiang, Zhou Xiaoguang's entrepreneurial experience has to be sincerely admired.
Now that she has regained her strength and returned again, she also hopes that she can make a comeback and create brilliance.