Fast Technology reported on December 29 that the changes in the domestic automobile consumer market have an obvious impact on traditional high-end imported cars, and Toyota Cruiser has suffered multiple blows in terms of policy and market.
Some car bloggers broke the news that Toyota's new Cruiser LC300** and ** in China have collapsed, and some imported car dealers have gone bankrupt while doing it.
According to its introduction, the rational use of capital leverage has achieved many imported car dealers, and a wave of high profits has come down, making a lot of moneyMany car dealers have made their fortunes with the Cruiser in the past, and this time they may also be in debt because of this car.
The parallel import of Cruiser LC300 began in 2021, and the replacement of classic models and the weakening of global production capacity have led many car manufacturers to believe that Cruiser's ** will explode.
However, after the car dealers tuned tens of thousands of cars in the port, they encountered a real blow, first of all, the national VI certification is far away, resulting in the inability of these vehicles to be sold on the license.
The 2021 model has been delayed until 2023 before the official customs clearance begins, and the average monthly capital cost of parallel imported cars is 5,000 yuan, which is equivalent to an extra cost of 100,000 yuan for a car.
However, after the customs clearance, the situation of Toyota Cruiser is even more severe, and the current domestic market of 1.2 million no longer has enough market capacity to accept Toyota Cruiser.
Cruiser also began to reduce prices, the original VXR of more than 1.5 million was fully matched, and now it is 1.1 million, and many people are facing liquidation, bankruptcy, debts, etc., and there are many car dealers who have lost tens of millions.
In addition, in 2023, the gods of China's auto market will fight, and models such as Yangwang U8 and Aion SSR will break through the million mark, and the emergence of models such as Tank 700 will also make the situation of traditional luxury off-road vehicles more and more embarrassing.