With the rapid development of new energy vehicles, the younger characteristics of the domestic automobile consumption market are becoming more and more significant. In order to meet the needs of young consumer groups for fashion, personality, space, quality and other aspects, major car companies have accelerated product renewal, among which car companies focusing on scene research and development have released a variety of representative breakthrough products in a variety of subdivisions through continuous exploration of consumer demand.
On December 27, the pure electric compact SUV built by ARCFOX Automobile under BAIC Blue Valley - ARCFOX Alpha T5 was officially launched. A total of 4 models will be available for this model, with a guide price of 1558-19.980,000 yuan, respectively 520 Air model 15580,000 yuan, 520 pro model 16380,000 yuan, 520 MAX model 17580,000 yuan, 660 max model 19$980,000. In addition, Jihu Motors has also launched car purchase rights worth 42,000 yuan, including a smart driving rights package worth 7,000 yuan, financial discount financing worth 10,000 yuan, a lifetime free three-electric warranty, a 5-year vehicle warranty of 120,000 kilometers, and free gift and installation of charging piles.
As a "pure electric SUV for young urban families", the ARCFOX Alpha T5 redefines the versatility and luxury quality of a new generation of pure electric SUV family cars from many aspects of safety, intelligence, and comfort. Dai Kangwei, Secretary of the Party Committee and General Manager of BAIC BJEV, said at the launch conference of ARCFOX Alpha T5: "The arrival of ARCFOX Alpha T5 is an all-round hexagonal warrior who guards happiness, and it is also a good partner to help all excellent students in multiple scenarios such as family, parenting, self, work, and socialization, and a gift of love to Chinese families." ”
As the first car company in the automotive industry to invest heavily in the convergence of research scenarios, target groups and technical solutions, BAIC Blue Valley has paid attention to the changes in consumer demand in the automotive market in recent years, and has continuously improved its product matrix according to different consumer needs. In 2023 alone, from the ARCFOX Alpha S T Forest Edition, ARCFOX Alpha Advanced Edition, to the ARCFOX Koala, and then to the ARCFOX Alpha T5, the ARCFOX brand under BAIC Blue Valley will usher in a new model, and the path of "scene-based car manufacturing" is becoming clearer and clearer.
With excellent technical research and development capabilities and products close to consumer needs, in the "involution" wave of the new energy vehicle market in 2023, BAIC Blue Valley's sales have risen steadily during the year, with its subsidiary BAIC New Energy selling 9,590 new cars in November, and a total of 71,357 new cars sold from January to November, a year-on-year increase of 7699%, the growth rate far exceeds the overall level of the industry.
"Scene-based car" adds a new hexagonal warrior to the blockbuster debut.
As a high-end intelligent new energy vehicle brand that pursues ultimate performance and innovative design, ARCFOX Motors has continuously improved the multi-dimensional requirements of product space utilization, safety protection, health standards, wind resistance coefficient, etc., and has created this "pure electric SUV for young urban families" - ARCFOX Alpha T5. As an all-round, all-excellent, and super hexagonal warrior, the ARCFOX Alpha T5 refreshes a new standard for a family car.
From the perspective of exterior design, ARCFOX Alpha T5 adopts the new design concept of "walking towards the light", and the overall shape looks light and luxurious, technological and dynamic. At the front, the car is recognisable with sharply curved headlight clusters with a raised design, while the interior features three-segment LED daytime running lights.
In terms of overall performance, ARCFOX Alpha T5 has achieved six "one" achievements. The new car adopts the design inspiration of "cross layout" in high-end architectural disciplines, and the space utilization rate is as high as 69%, reaching the first in the same class of cars, and the largest in the same class is 1The 68-square-meter dome panoramic canopy has a light transmission area of 111 sq.m.;The safety protection has reached the first place in the industry, and the new car not only meets the C-NCAP high score of five stars, but also meets the CIASI G-level design standard, with high-strength steel and aluminum alloy bodies accounting for up to 81%;The health standard has reached the first place in the industry, and the VOC in the car has reached the maternal and infant level, infinitely close to 0 aldehyde and 0 benzeneThe drag coefficient ranks first among domestic pure electric SUVs, and the ARCFOX Alpha T5 has a range of 660km, the longest in its class, and is equipped with a JIFENG power system and a first-class energy management system and a low-drag transmission system to achieve energy consumption of 13 per 100 kilometers9kw.h。
From the perspective of application and quality, the ARCFOX Alpha T5 programmable cockpit is the "only" in the same class of cars, and the ARCFOX Alpha T5 is equipped with the unique intelligent terminal function of the same class, and it is the only model in the same class that can interact with the vehicle through a mobile phone while drivingRanked first in its class, Magna has integrated the practical experience of more than 300 factories around the world, with the world's most experienced team of experts, quality control system and up to 97% production line automation.
It can be said that ARCFOX Alpha T5 takes into account the needs of multi-dimensional users such as safety and health, intelligent performance, comfortable space, and leapfrog quality, and at the same time, it can also meet the full-scene friendliness of young families.
The market segment broke through the circle, and the annual sales volume was stable and improving.
Looking back on 2023, BAIC Blue Valley's "scenario-based car manufacturing" process has been significantly accelerated, and with the release and launch of the ARCFOX Alpha T5, ARCFOX Motors has achieved breakthroughs in multiple market segments during the year.
In 2023, BAIC Blue Valley will successively launch the ARCFOX Alpha S Advanced Edition, ARCFOX Alpha S Forest Edition, ARCFOX Alpha T Forest Edition, ARCFOX Koala, and ARCFOX Alpha T5 models, and the product matrix will continue to be enriched to meet the needs of diverse user scenarios. For example, the ARCFOX Alpha S and Alpha T Forest Edition, which were launched in June, have insight into the "forest" third space created by urban people yearning for a green lifestyleIn September, the "world's first intelligent parent-child car" - Jihu Koala, which was launched, has an in-depth insight into the parent-child travel car needs of the post-90s and post-95s "new assertive mothers" group, and takes the lead in responding to the group standard of "mother-and-child-friendly cars" issued by the China Maternal and Child Health Association.
Not only that, on the one hand, BAIC Blue Valley has accelerated the pace of product renewal, and on the other hand, it has improved the construction of the service system. In the fourth quarter of 2023, the construction of Jihu Auto's channels and service network will enter the fast lane, achieving both quantity and quality. By the end of 2023, the number of JiHu JiHu stores will increase to 279, and the number of directly operated stores is expected to increase to 33, focusing on the core and key markets of first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. It is planned that by 2025, JiHu JiHu's marketing and service network will cover more than 100 cities and more than 380 outlets.
The continuous improvement of product strength advantages has also boosted BAIC Blue Valley to accelerate the layout of overseas markets. On October 9, ARCFOX Motors signed a cooperation agreement with Ben Omir Holding Group of the United Arab Emirates, and Ben Omir Group has confirmed the purchase of 600 ARCFOX as the first batch of orders.
Looking forward to the future, in 2024, ARCFOX Motors will launch two new models one after another, continuing to enrich the product matrix and provide users with more choices. At the same time, BAIC Blue Valley will also launch the first intelligent mode model in cooperation with Huawei's intelligent selection mode, which is positioned as a high-end intelligent pure electric car.
Relying on BAIC Group's 65 years of car-making heritage and 14 years of development experience in the field of new energy, and endowing ARCFOX with consistent high-quality genes with hard-core technical strength, the prospects of BAIC ARCFOX are worth looking forward to.
Article**: National Business Daily.