What is it?The first is the person who survives the enterprise, and the enterprise without people is empty. Nothing.
People are the key, but people are also the biggest uncertainty, why?Because the money is not in place, it is not good to make me unhappy.
But many bosses have fallen into a kind of dead loop, where the boss doesn't make money when he gives more money, and he doesn't make money when he gives less. This is not going to employ people.
The five major problems are like the five elements of the enterprise, the discussion of gold --- assets and capital, heavy assets and light assets, just like the debate between technology, industry and trade and trade, and the stage.
Mu --- people and talents, because there are people who can discover talents from them, just like Bole and BMW, leaving that will not work.
Water --- upstream** and downstream customers. Only with superior products can there be customers, brand added value and cost performance, which is more important.
Fire --- products and resources, cheap and good goods are all wanted, but it is difficult to take into account, the key is that there are no good goods, good goods are not cheap, who is better.
Soil --- channels and models, traditional channels are half the sky, network traffic is half the sky, and the business model is difficult to change. Platform thinking is difficult to operate.
Some people say that only children do multiple-choice questions, and adults want them all. Let's think about how to break the game!If you can't break it, you will be replaced.
This is the first pass for the enterprise to pass, then the second pass is too thin, or even no profit.
Because of the low profits, the treatment cannot go up, and in the end, no one is available, and the profits are even lower and fall into another dead loop.
Because of the lack of competitiveness due to the involution of the industry, enterprises can only stabilize the market by reducing the best way, and the quality will not be reduced. Because there is no way out. There is only a price reduction and a price reduction. to have a reason to live.
Faced with the embarrassing situation of small profits and not being able to sell more. Let the boss compress the living space lower. What can't be done has to be done.
This is the second hurdle, and profits fall into an involution cycle. Third, the number of customers is decreasing, and it is becoming more and more difficult to acquire customers.
The traditional industry, the network industry, are earning customers, and the traditional thinking is cost-effective, because who is cheaper with the same quality has customers.
Enterprises also want to reverse, and there are trademarks, but the value of trademarks does not bring the best of the product. Big brands still dominate the market.
Marketing channels only spend money, regardless of customer acquisition, platform merchants invest in promotion traffic, and there are no loyal repeat customers. Because the platform provides price comparison software. In order to win over customers, the platform is also a hard-working squeezing business. This is another difficult dilemma.
The third hurdle is that it is difficult to obtain customers, and the lack of channels has become a reality. The fourth level, innovation is difficult to break the situation, product innovation, and model innovation.
But innovation is easier said than done, because innovation means breaking the existing and creating new. New investments are needed, new ideas are needed, new customers are needed. A new channel means a new one.
And how many people can have the courage and ability to do it all over again?Ideas are the problem, and the return on investment is the problem. Unknown risks are the problem. It's all a problem. Maintaining the status quo and profits, innovation faces a bunch of risks in the position. The main thing is the risk of capital.
The fourth hurdle is the issue of product innovation. The fifth level is the transformation of assets into asset-light investment. Solve asset problems based on strength.
Because the era of renting a house is better than buying has passed, the globalization of the industry, not everything needs to be built by yourself, what is needed is the ability to integrate, the integration of existing upstream and downstream resources, and the platform cooperative enterprise to face your upstream and downstream, and its own production has become contracted to the upstream and downstream, and the upstream is cooperation, and the downstream is also cooperation, so that the proportion of assets will be very small, but it will not affect your profitability.
The key is not how much Dingxi you can produce, but whether you can give the best products or services you want to to the people who need him, which is the role of the platform.
These five major life and death points are the issues that every business operator considers, and these problems seem to be independent and a whole.
If a pass is broken, the others will be opened and solved one by one, but this is the five elements of gold, wood, water, fire and earth for the survival of the enterprise, and the lack of any of the five elements will restrict development. Which one is there.
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