In recent years, the attention and support for China's housing rental market has continued to increase, and a variety of measures have been promoted to promote the healthy and orderly development of the market. Enterprises, as the main body of the market, should also shoulder the responsibility of promoting the healthy development of the housing rental market. As a leading company in the long-term rental industry, Ziru not only closely follows market trends, but also shows forward-looking insight into market changes. Knowing that the "second landlord" model can no longer meet the long-term needs of the market, it has launched an innovative "enhanced rent" model to adapt to and lead the new development of the market.
The second-landlord model is gradually drifting away, and the advantages of the gain rent model are highlighted.
Different from the charter model of "second landlord", "gain rent" is divided into two sections: decoration and rental, of which the decoration sector requires the owner to pay and provide decoration freelyIn the rental sector, it is responsible for arranging freely, and promises to give the owner a guaranteed income, if there is a floating rent profit, the two are divided fifty-fifty. In this way, Ziru broke away from the identity of "second landlord" and became a real estate asset manager who mainly serves the main business.
This change of role seems to justify the image of the past. "Originally, it was a guaranteed income of 80 for the owner, but now it has been partially increased to 90. A familiar person said.
Get rid of the second-landlord model and launch the enhanced rent model freely.
It turns out that it is wise to move away from the "second landlord" model and implement "enhanced rent".
From the point of view of decoration, Ziru continues to develop a variety of types and styles of rooms. For example, since the launch of its Youjia series of products, it has been upgraded all the way, and has now evolved to a 6 0 version with a total of 4 decoration styles of pudding, kapok, misu and latte. Its whole rental product has also ushered in a new and upgraded version of "Ziru Xinshe", with a total of four styles: vintage, Weisi, Qingyu and yogurt, which correspond to the vintage style, romantic style, black, white and gray and wabi-sabi style loved by modern young people.
Judging from the results, the rental cycle is significantly accelerated after redecoration, and the effect of old houses is more obvious. The average rental period is 7 days, and the gain rent is 4 7 days, which is much faster than the 45 days in the general rental market. According to the official disclosure data, the number of decoration delivery orders reached 750,000 per year, and there were 300 supermarkets. On average, it takes 34 days to complete a home remodeling. From this point of view, whether it is the result of renovation or the time of rent, the "gain rent" model has achieved great success.
The era of second-hand landlords is moving away, and the free-for-profit rental model continues to evolve.
Obviously, the "enhanced rent" model launched by Ziru is closely in line with the development needs of the current long-term rental market, which not only more effectively protects the rights and interests of tenants and landlords, but also injects new impetus into the steady development of Ziru.