One of the keys to running a successful campaign on Amazon is carefully selecting and optimizing keywords. Here are some effective steps to help Amazon sellers improve their advertising performance:
1.Initial setup: Automatically target campaigns
To get started, set up an auto-running campaign.
Recommended run time: at least 2 to 4 weeks to collect useful data.
2.Analytics:** and interpret automated delivery reports
*Report after the end of an automatic delivery.
Analyze key metrics: volume, clicks, and sales.
3.Keyword Optimization: Identify and add high-performing keywords
Determine the top performance criteria: Advertising cost-to-sales (ACOS),* or conversions.
Select keywords that are performing well and add them to your manual targeting campaigns.
Adjust your matching methods and bids to align with performance standards and business goals.
4.Meticulous management: Regularly check and update keywords
Regularly review automated targeting reports to find new, high-quality keywords.
Update your keyword strategy in a timely manner as your business goals change.
5.Number of keywords: It is recommended to set at least 30 target keywords
Set at least 30 keywords at the beginning to increase ** and clicks and increase sales.
Follow: AMZTRACKER for more delivery tips.
By following these steps, you can effectively optimize your ad keywords on Amazon to improve your advertising performance and sales performance. Amazon Advertising Play