Recently, the second-hand consumer electronics trading and service platform ATRenew Group (Ai**) announced its financial report for the third quarter of 2023: during the reporting period, Ai** achieved revenue of 32600 million yuan, a year-on-year increase of 284%。
Looking back on the development of second-hand e-commerce in recent years, the performance of love ** is not unexpected. Xianyu announced that the number of its users exceeded 500 million and charged a software service feeHongblin added 58.com shareholders and increased the live trading ......Behind the continued popularity of second-hand e-commerce is the booming second-hand consumption. According to the "2021 Carbon Emission Reduction Report on China's Idle Second-hand Transactions" released by the Institute of Energy, Environment and Economics of Tsinghua University and other institutions, the scale of China's second-hand idle goods transactions has increased from about 300 billion yuan in 2015 to more than one trillion yuan in 2020, and is expected to be close to 3 trillion yuan in 2025. iiMedia Consulting data shows that in 2021, there will be 43 netizens in China7% of users will often use second-hand e-commerce platforms, among which the "post-90s" and "post-00s" have become the main force of idle transactions.
From second-hand toys and clothes to second-hand home appliances and furniture ......From the past "like the new and hate the old" to today's "like the new and buy the old", more and more people choose second-hand idle transactions, the most direct reason is economical. The original price of more than 10,000 yuan of solid wood bed, 2,000 yuan can be moved;A ninety-fifty percent new LV men's briefcase can be won for 2999 yuan;A well-known brand four-color eyeshadow palette, brand new and unopened**299 yuan ......Seeing these "tempting" second-hand goods and **, will you be tempted if you like to "buy, buy, buy", ?As a consumer said in an interview with **, second-hand consumption makes her more rational consumption at the same time, but also more daring to consume. Indeed, compared with new product consumption, second-hand goods have a huge advantage in terms of **, and many goods are second-hand but well-maintained, and the material, quality, and fineness are all superior. With the replacement of ** with high-end goods, cost-effective so that more and more consumers choose second-hand consumption.
Of course, cheap ** is not the only reason why young people are keen on second-hand consumption. Once upon a time, due to inherent cognition, many Chinese people were full of prejudice against second-hand items. In the eyes of some people, the use of "second-hand" is not only a loss of identity, but even a little unlucky. With the changing times, with the concept of circular economy and green consumption becoming more and more deeply rooted in the hearts of the people, "buying second-hand and using second-hand" is now being accepted by more and more rational and pragmatic consumers, especially the younger generation, and even developed into a more personalized and trendy lifestyle. For example, the "sense of history", "sense of story" and "sense of the times" of some second-hand items make them different from ordinary new products, so they are favored by a new generation of consumers. Relevant data show that 26% of consumers buy second-hand luxury goods because they can't buy them at the counter, and the "unique products" that can highlight the personality characteristics attract consumers more than the new products in the counter. For another example, putting a few pieces of old furniture and old objects in the home has also become a favorite "collection" for many young people nowadays.
With the change of people's consumption concept and favorable policies, the current second-hand consumption has ushered in unprecedented business opportunities in China. However, it should also be noted that problems such as distrust between buyers and sellers, online counterfeiting and other problems still exist and restrict the sustainable development of the entire industry. We expect that with the prosperity and growth of the second-hand goods market and the solution of related problems, more consumers will fall in love with old things and green consumption in the future. (This article**: Economy** Author: Shen Hui).
*:Economy**.